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| 1. | INTRODUCTION | 6 |
| 2. | SUMMARY | 7 |
| 3. | ECONOMIC ENVIRONMENT | 12 |
| 3.1 | Introduction | 12 |
| 3.2 | Consumer Confidence | 12 |
| 3.3 | Growth And Interest Rates | 12 |
| 3.4 | Conclusion | 13 |
| 4. | THE DEHUMIDIFIER MARKET | 15 |
| 4.1 | Market Definition | 15 |
| 4.2 | Total Market Size 1993-2002 | 16 |
| 4.3 | Domestic Dehumidifier Market Trends and Forecasts 1993-2002 | 19 |
| 4.3.1 | Market Trends and Forecasts | 19 |
| 4.3.2 | Factors Impacting on the Market | 24 |
| 4.4 | Non-Domestic Market Trends and Forecasts 1993-2002 | 29 |
| 4.4.1 | Market Trends and Forecasts | 29 |
| 4.4.2 | Factors Impacting on the Market | 34 |
| 5. | PRODUCT MIX & APPLICATIONS | 39 |
| 5.1 | Product Mix By Type | 39 |
| 5.2 | Domestic Sector Product Trends and Developments | 40 |
| 5.2.1 | Price/Value for Money | 40 |
| 5.2.2 | Product Aesthetics and Features | 41 |
| 5.2.3 | Quality and Safety | 42 |
| 5.2.4 | Competitive Products | 42 |
| 5.3 | Domestic Sector Product Applications | 43 |
| 5.3.1 | Main Applications | 43 |
| 5.3.2 | Health Concerns | 44 |
| 5.3.3 | Drying Washing | 44 |
| 5.4 | Non-domestic Sector Product Trends and Developments | 45 |
| 5.4.1 | Construction – Building Dryers | 45 |
| 5.4.2 | Industrial/Commercial | 46 |
| 5.4.3 | Swimming Pools / Leisure | 48 |
| 5.5 | Non-Domestic Sector Product Mix | 49 |
| 6. | SUPPLY STRUCTURE | 51 |
| 6.1 | Domestic Sector Main Suppliers | 51 |
| 6.2 | Domestic Sector Company Profiles | 53 |
| 6.3 | Non-Domestic Market Main Suppliers | 56 |
| 6.4 | Non-Domestic Market Company Profiles | 58 |
| 7. | DISTRIBUTION | 63 |
| 7.1 | Domestic Market Distribution Channels | 63 |
| 7.2 | Trends in Domestic Market Distribution of Dehumidifiers | 65 |
| 7.3 | Non-Domestic Market Distribution Channels | 66 |
| 7.4 | Trends in Non-Domestic Market Distribution | 67 |
| 8. | KEY MARKET INFLUENCES | 69 |
| 8.1 | The Construction Sector | 69 |
| 8.2 | New House Building | 70 |
| 8.3 | Personal Disposable Income | 71 |
| 8.4 | Consumer Retail Expenditure | 72 |
| 8.5 | Households | 73 |
| 8.6 | Inflation & Interest Rates | 75 |
| 8.7 | Employment | 76 |
| 8.8 | Population Profile | 77 |
| 9. | FUTURE PROSPECTS | 79 |
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| Chart 1: | The UK Dehumidifier Market 1993 - 2002 at Current Prices (MSP) | 7 |
| Table 2: | UK Dehumidifier Market Value 1993 – 2002 MSP at Constant 1997 Prices | 16 |
| Table 3: | UK Dehumidifier Market Value 1993 – 2002 (MSP) Current Prices. | 17 |
| Table 4: | UK Dehumidifier Market Value 1998 - Breakdown by Market Sector | 18 |
| Table 5: | UK Domestic Dehumidifier Market - Value 1993-1998 (MSP) – Current Prices | 19 |
| Table 6: | UK Domestic Dehumidifier Market Value 1998 – 2002 (MSP) Current Prices. | 21 |
| Table 7: | UK Domestic Dehumidifier Market Value 1993-2002 (MSP) Constant 1997 Prices. | 23 |
| Table 8: | UK Non-Domestic Dehumidifier Market Value 1993-1998 (MSP) Current Prices | 30 |
| Table 9: | The UK Non-Domestic Dehumidifier Market Value 1998-2002 (MSP) Current Prices | 31 |
| Table 10: | UK Non-Domestic Dehumidifier Market Value 1993-2000 (MSP) Constant 1997 Prices | 33 |
| Chart 11: | Product Mix In The UK Dehumidifier Market by Type | 39 |
| Chart 12: | Non-Domestic Dehumidifier Market Product Mix | 50 |
| Table 13: | Domestic Dehumidifier Market: Companies and Market Shares 1998. | 51 |
| Table 14: | Non-Domestic Dehumidifier Market: Main Companies and Market Shares | 57 |
| Chart 15: | Domestic Dehumidifier Market: Distribution Channel Shares 1998 | 63 |
| Chart 16: | Non-Domestic Dehumidifier Market Distribution Channel Shares | 66 |
| Table 17 : | Construction Output by Sector New Work 1988-1998 (£ bn) at Current Prices | 69 |
| Table 18: | Housing Completions - Great Britain 1990-1998 | 70 |
| Chart 19: | PDI & Savings Ratio | 71 |
| Chart 20: | Consumer Durable Spending as a percent of all Consumer Expenditure | 72 |
| Table 21: | Stock of Dwellings Great Britain 1983-1997 By Volume | 73 |
| Chart 22: | Mix of People Per Household | 74 |
| Chart 23: | Interest Rates and Inflation (RPI) from 1990-2000 | 75 |
| Chart 24: | Number of Employees in Employment GB - June 1981-97 (Millions) | 76 |
| Table 25: | Age Distribution of Resident Population | 77 |
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Sectors covered include:-
The UK dehumidifier market is valued at around £45 million in 1997 (Manufacturers’ Selling Prices), with significant growth levels reported in certain sectors. Further market growth is forecast through to the next millennium, with the key contributory factors examined in detail. Both the domestic and industrial/commercial sectors are expected to show growth, in terms of volume and value, for both existing and new applications.
- DOMESTIC DEHUMIDIFIER MARKET – Refrigerant dehumidifiers.
- INDUSTRIAL/COMMERCIAL MARKET - Refrigerant and adsorption dehumidifiers used in the construction industry, commercial/office, manufacturing processes, leisure applications etc.
- LOCAL AUTHORITY DWELLINGS – Major users of dehumidifiers - potential sales opportunities as report identifies individual authority's volume of dwellings with damp or acute condensation problems.
Of particular interest:-
- Increased competition within the domestic dehumidifier market.
- Increased awareness of dehumidifiers in industrial/commercial and domestic markets.
- Growth in the industrial/commercial market, particularly in leisure sector applications.
- Distribution channel developments in both the industrial/commercial and domestic markets.
- Market shares of the leading manufactures in the domestic and industrial/commercial markets.
THE MARKET
PRODUCT MIX
- Total dehumidifier market – historical trends 1993-1998, with forecasts for 1998 – 2002.
- Impact of the economic climate on market development.
- Domestic market trends and forecasts 1993 – 2002, with key influencing factors.
- Industrial market trends and forecasts 1993 – 2002, including the mix of industrial/commercial, construction and leisure sector sales, with key influencing factors.
SUPPLY STRUCTURE
- Market product mix by application area – domestic, industrial/commercial, leisure and construction.
- Domestic market product trends and developments – price considerations, aesthetics and features.
- Domestic product applications – removing condensation, health benefits etc.
- Industrial market product trends and developments – within specific sectors.
- Industrial product applications – sales potential within specific applications.
DISTRIBUTION
- Domestic market main suppliers – main suppliers and market shares.
- Domestic market company profiles – main activities and financial information.
- Industrial market main suppliers – main suppliers and market shares.
- Industrial market company profiles – main areas of application and financial information.
KEY MARKET INFLUENCES
- Domestic market distribution channels – shares held by electrical multiples, DIY multiples etc.
- Developments in domestic market distribution – increase in importance of major retail channels and key factors and trends.
- Industrial market distribution channels – shares held by hire sector, direct sales, swimming pool contractors, air conditioning installers etc.
- Developments in industrial market distribution – potential growth of the leisure products suppliers etc.
MARKET PROSPECTS
- Construction sector growth forecasts.
- Investment – influence of the economic environment on investment decisions.
- Consumer retail expenditure – forecast improvement in consumer confidence.
- Demographic factors – age distribution, population structure, disposable income etc.
LOCAL AUTHORITY DWELLINGS
- Growth prospects of industrial and domestic sectors.
- Influence of improving economic prospects.
- Key factors influencing future market development
- Potential market sales volumes – local authority dwellings with damp/acute condensation problems.
- Details of every local authority in England with a stock of dwellings.
- Details of renovation programmes for each local authority – an excellent sales tool.
Text © 1999 AMA Research
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