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Executive Summary

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An MSI Landscape report is a new concept - a short format report laid out as a Marketing Presentation. In hardcopy form, the report presents a pair of pages that discuss each report aspect or question shown in the Table of Contents. Thus the question Who are the Leading Hotel Groups in the UK? is supported by a graphic (in this case a pie chart showing market share of the leading chains) and by a table (in this case, the number of bedrooms and the number of hotels of 13 named groups, plus an entry covering the rest of the industry). The facing page states those Facts that you, as the person undertaking the presentation, would be expected to know - in this instance, five paragraphs covering the recent activities of the market leaders and pertinent bullet points to enable you to create a hard-hitting presentation.

The MSI Landscape range has proved to be extremely popular, both in the hardcopy format and in the additional PowerPoint electronic version - packaged ready for you to adapt to your needs or use immediately as a framework for presenting further analysis. MSI Landscapes are also purchased as an entry level report into a particular sector by marketing professionals, financial analysts, market researchers and business information professionals.

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EXECUTIVE SUMMARY

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Text © 1999 MSI

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Last updated by Paul Tucker 12th January 2000