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MS33041 MSI TELEMETRY: UK: FEBRUARY 2001

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TABLE OF CONTENTS

Table of Contents
1 Executive Summary 1
2 INTRODUCTION 4
2.1 Definitions 4
2.2 Methodology 9
2.3 UK Economy 9
2.3.1 Overview 9
2.3.2 Interest Rates 11
2.3.3 Inflation 12
2.3.4 Exchange Rates 12
2.3.5 Taxation 13
2.3.6 Household Income And Consumer Expenditure 14
2.3.7 Manufacturing Output 15
2.3.8 Services 16
2.3.9 Investment 16
2.3.10 Forecasts 17
2.4 Exchange Rates 18
2.5 Abbreviations 18
3 MARKET OVERVIEW 22
3.1 Market Size And Trends, 1996-2000 22
3.2 Market Segmentation 23
3.2.1 Overview 23
3.2.2 Radio Telemetry Equipment 27
3.2.3 Telephone Telemetry Equipment 29
3.2.4 GSM Telemetry Equipment 31
3.2.5 Others 33
3.3 Factors Affecting Demand 34
3.3.1 The High Cost Of Manual Data Collection 35
3.3.2 The Need For Continuous Near Real-Time Data Collection 35
3.3.3 Prices 36
3.3.4 Economic Factors 36
3.3.5 Technological Developments 36
3.3.6 Changes In End Users’ Preferences And Perceptions 37
3.3.7 Changes In Legislation 38
3.3.8 Enhancement Of Reputation And Brand Awareness 38
3.3.9 Provision Of Product Information And Guidance For Specifiers 39
3.4 Forecast Segmentation, 2001-2005 39
3.4.1 Overview 39
3.4.2 Radio Telemetry Equipment 41
3.4.3 Telephone Telemetry Equipment 44
3.4.4 GSM Telemetry Equipment 46
3.4.5 Other Telemetry Equipment 48
4 CRITICAL SUCCESS FACTORS 51
4.1 Compliance With UK And EU Specifications And Directives 51
4.1.1 The R&TTE Directive 51
4.1.2 The EMC Directive 52
4.1.3 The Low Voltage Directive (LVD) 53
4.1.4 The UK Radio Interface Requirement 2030 For Short Range Devices (IR 2030) 54
4.1.5 EN 300 220-1 56
4.2 Producing Products Of The Highest Durability 58
4.3 Raising Customer Awareness Of UK Based Manufacturers 60
4.4 Sales And Marketing Activity 61
4.5 Formation Of Closer Relationships With Specifiers And End Users 61
4.6 Acquisition Of Critical Size 61
4.7 Development And Innovation 62
4.8 Prices 64
4.9 Offer Additional Services 64
4.1 Offer Easier Access To Collected Data 64
5 POTENTIAL GROWTH Applications 66
5.1 Overview 66
5.2 Inventory Monitoring 66
5.3 Prison Control Rooms 66
5.4 Integration With Building Management Systems 67
5.5 Personal Attack Alarm Systems 67
5.6 Moving Machinery 67
5.7 Tracking Animal Movements 67
5.8 Irrigation Management Systems 68
5.9 Flood Warning Systems 68
5.1 Food Transportation 69
5.11 Monitoring Of Atmospheric Pollution Levels 69
6 INDUSTRY STRUCTURE 71
6.1 Overview 71
6.2 Company Profiles 75
6.2.1 Churchill Controls 75
6.2.2 Dynamic Logic (formerly Rochester Instrument Systems) 76
6.2.3 Logica 79
6.2.4 PACSCOM (formerly Process Automation And Computer Systems) 82
6.2.5 Remsdaq 84
6.2.6 Serck Controls 86
6.2.7 Seprol 88
6.2.8 Servelec 90
6.2.9 Transmitton 91
6.2.10 Wood & Douglas 93
7 MAGAZINES 96
8 TRADE ASSOCIATIONS 99
List of Tables
1.    Economic Indicators On The UK Economy, 1995-2002 11
2.    UK Market For Telemetry Equipment, 1996-2000 22
3.    UK Market For Telemetry Equipment, By Type Of Product, 1996-2000 27
4.    UK Market For Radio Telemetry Equipment, By Type Of Product, 1996-2000 28
5.    UK Market For Telephone Telemetry Equipment, By Type Of Product,  1996-2000 30
6.    UK Market For GSM Telemetry Equipment, 1996-2000 32
7.    UK Market For Other Telemetry Equipment, 1996-2000 33
8.    Forecast UK Market For Telemetry Equipment, 2001-2005 39
9.    Forecast UK Market For Telemetry Equipment, By Type Of Product,  2001-2005 41
10. Forecast UK Market For Radio Telemetry Equipment, By Type Of Product, 2001-2005 41
11. Forecast UK Market For Telephone Telemetry Equipment, By Type Of Product, 2001-2005 44
12. Forecast UK Market For GSM Telemetry Equipment, 2001-2005 47
13. Forecast UK Market For Other Telemetry Equipment, 2001-2005 49
14. UK Ingress Protection Code Ratings For Enclosures Of Electrical Equipment 59
15. Financial Summary Of Churchill Controls, 1997-2000 76
16. Financial Summary Of Rochester Instrument Systems, 1995-1999 78
17. Turnover Of Rochester Instrument Systems, By Geographical Region,  1998-1999 78
18. Financial Summary Of Logica, 1996-2000 80
19. Turnover Of Logica, By Market Sector, 2000 80
20. Financial Summary Of Logica’s UK Operations, 1999 And 2000 81
21. Financial Summary Of PACSCOM, 1995-1999 83
22. Turnover Of PACSCOM, By Geographical Region, 1999 83
23. Financial Summary Of Remsdaq, 1998-1999 85
24. Turnover Of Remsdaq, By Geographical Region, 1999 85
25. Financial Summary Of Serck Controls, 1995-1999 87
26. Turnover Of Serck Controls, By Geographical Region, 1998 And 1999 88
27. Financial Summary Of Seprol, 1996-1999 89
28. Financial Summary Of Servelec, 1995-1999 91
29. Financial Summary Of Transmitton, 1995-1999 92
30. Turnover Of Transmitton, By Geographical Region, 1998 And 1999 93
31. Financial Summary Of Wood & Douglas, 1995-1999 94
List of Diagrams
1.    UK Market For Telemetry Equipment, By Product Type, 2000 26

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EXECUTIVE SUMMARY

MSI estimate that the UK market for telemetry equipment declined by 1 percent to £54.5 million (€91.6 million) at msp during 2000 following a decrease of 2 percent in the previous year. The market is estimated to have increased by 9 percent between 1996 and 1998 as many UK utility companies increased their usage of remote monitoring systems. However, many key end user groups had largely satisfied their telemetry equipment requirements by 1999, resulting in a decline in the value of the UK market in the last two years of the review period. Furthermore, in 1999 many existing and potential end users of telemetry became wary of investing in system development due to concerns over the "millennium bug".

Investment in telemetry equipment during the review period has mainly reflected the significant reductions in labour costs, which may result from the use of remote monitoring technology. Other benefits include:

· real time or near real-time data collection, making it possible to receive almost immediate warning of faults or alarm conditions
· transmission of data in a digital format, which can be easily stored using a variety of electronic media and quickly processed to reveal historic trends
· interaction of functions which were previously isolated. By integrating telemetric data acquisition with SCADA systems and equipment that can be operated remotely, plant and machinery may be optimised interactively by remotely activating switches, pumps and valves

The largest proportion of the UK telemetry equipment market throughout the review period was accounted for by deregulated radio equipment, which accounted for 57 percent of the total value of the market in each of the five years between 1996 and 2000. Radio telemetry is the most commonly used form of telemetry due to its relatively low cost and ease of installation. Furthermore, radio telemetry enjoys a reputation amongst end users as a reliable, well-established system that uses low cost, widely available technology. Deregulated radio telemetry systems provide shorter transmission distances and less security than regulated systems but are significantly less expensive.

MSI forecast that the UK market for telemetry equipment will increase in value by 2 percent between 2001 and 2005, reflecting the reduced investment in monitoring systems likely to be made by key end users industries during the early part of the forecast period. Many of the UK's utility companies are known to have purchased telemetry equipment during the mid-1990s and are not expected to update this equipment before 2003.

MSI forecast that there will be significant growth in some sectors of the telemetry equipment market, particularly GSM equipment. The proportional importance of the GSM telemetry equipment sector is forecast to increase from 4 percent in 2001 to 7 percent in 2005 as technological developments including General Packet Radio Service (GPRS), Enhanced Data Rates for GSM Evolution (EDGE), and Universal Mobile Telephone System (UMTS) allow increased transmission speeds and lower costs.

Critical success factors for companies operating in the UK telemetry equipment market include:

· compliance with UK and EU specifications, regulations and directives
· producing products of the highest durability
· formation of closer relationships with specifiers and end users
· acquisition of critical size
· development and innovation
· offering additional services
· offering easier access to collected data

MSI has identified a number of applications, which it believes will be potential growth areas for the use of telemetry equipment between 2001 and 2005. These include:

· inventory monitoring
· monitoring moving machinery
· irrigation management systems
· flood warning systems
· food transportation
· atmospheric pollution monitoring

As the market for telemetry in many of the key end user industries has matured, numerous small companies have begun operating in specialist niche markets, often supplying relatively small quantities of equipment specially designed for a specific application. MSI therefore believe that small companies willing to undertake bespoke orders will be well placed to exploit new opportunities and applications as they arise. However, certain sectors of the UK telemetry equipment market exhibit the characteristics of more mature markets, including negative growth rates, some centralisation of supply, economies of scale and a degree of consolidation and internationalisation.

Text © 2001 MSI

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Last updated by Paul Tucker 20th March 2001