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| MS26373 |
| MSI FIRES AND FIREPLACES (DOMESTIC) UK:FEBRUARY 2003 |
| Overview |

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This report covers: domestic fireplaces
Companies covered include: Baxi Group, Valor, Be Modern, Focal Point Fires, Glen Dimples, Hepworth Heating, Robinson Willey, Suncrest Surrounds,
| 1 | Key Findings | 1 |
| 2 | INTRODUCTION | 3 |
| 2.1 | Definitions | 3 |
| 2.2 | Methodology | 4 |
| 2.3 | Economic Background | 4 |
| 2.3.1 | Interest Rates | 8 |
| 2.3.2 | Inflation | 8 |
| 2.3.3 | The Budget, March 2002 | 9 |
| 2.3.4 | Pre-Budget Report, November 2002 | 10 |
| 2.3.5 | Forecasts | 11 |
| 2.4 | Exchange Rates | 13 |
| 2.5 | Abbreviations | 14 |
| 3 | MARKET Size | 15 |
| 3.1 | Market Overview And Trends, 1998-2002 | 15 |
| 3.2 | Market Segmentation, 1998-2002 | 20 |
| 3.2.1 | Domestic Fires | 20 |
| 3.2.1.1 | Overview | 20 |
| 3.2.1.2 | By Type Of Fuel | 22 |
| 3.2.1.3 | By Type Of Work | 24 |
| 3.2.1.4 | By End User | 25 |
| 3.2.2 | Domestic Fireplaces | 26 |
| 3.2.2.1 | Overview | 26 |
| 3.2.2.2 | By Type Of Work | 29 |
| 3.2.2.3 | By End User | 30 |
| 3.3 | Factors Affecting Demand | 31 |
| 3.4 | Forecast Market Overview And Trends, 2003-2007 | 33 |
| 3.5 | Forecast Market Segmentation, 2003?2007 | 37 |
| 3.5.1 | Domestic Fires | 37 |
| 3.5.1.1 | Overview | 37 |
| 3.5.1.2 | By Type Of Fuel | 38 |
| 3.5.1.3 | By Type Of Work | 39 |
| 3.5.1.4 | By End User | 40 |
| 3.5.2 | Domestic Fireplaces | 41 |
| 3.5.2.1 | Overview | 41 |
| 3.5.2.2 | By Type Of Work | 42 |
| 3.5.2.3 | By End User | 43 |
| 4 | DISTRIBUTION | 45 |
| 5 | Critical Success Factors | 47 |
| 6 | INDUSTRY STRUCTURE | 49 |
| 6.1 | Overview | 49 |
| 6.2 | Company Profiles | 50 |
| 6.2.1 | Baxi Group | 50 |
| 6.2.1.1 | Overview | 50 |
| 6.2.1.2 | Valor | 51 |
| 6.2.2 | Be Modern | 52 |
| 6.2.3 | Focal Point Fires | 53 |
| 6.2.4 | Glen Dimplex UK | 54 |
| 6.2.5 | Hepworth Heating | 56 |
| 6.2.6 | Robinson Willey | 57 |
| 6.2.7 | Suncrest Surrounds | 58 |
| 7 | MAGAZINE Addresses | 60 |
| 8 | Trade Association Addresses | 63 |
| 9 | Trade Exhibitions | 65 |
| 10 | Regulatory bodies | 66 |
| List of Tables | |
| 1. UK Economic Indicators, 2000-2004 | 7 |
| 2. The UK Market For Fires And Fireplaces By Volume, 1998-2002 | 15 |
| 3. The UK Market For Fires And Fireplaces By Value, 1998-2002 | 16 |
| 4. Total Housing Construction Output In Great Britain, By Type Of Work And By Sector, 1998-2002 | 17 |
| 5. Housing Starts And Completions In Great Britain, By Sector, 1998-2002 | 18 |
| 6. Number Of Property Transactions In England And Wales, 1998-2002 | 19 |
| 7. UK Stock Of Dwellings, By Tenure, 1997-2001 | 19 |
| 8. Owner Occupation Of Dwellings In The UK, 1997-2001 | 20 |
| 9. The UK Market For Domestic Fires, 1998-2002 | 21 |
| 10. The UK Market For Domestic Fires, By Type Of Fuel, 1998-2002 | 22 |
| 11. The UK Market For Domestic Fires, By Type Of Work, 1998-2002 | 24 |
| 12. The UK Market For Domestic Fires, By End User, 1998-2002 | 25 |
| 13. The UK Market For Domestic Fireplaces, 1998-2002 | 27 |
| 14. The UK Market For Domestic Fireplaces, By Type Of Work, 1998-2002 | 29 |
| 15. The UK Market For Domestic Fireplaces, By End User, 1998-2002 | 30 |
| 16. Forecast UK Market For Domestic Fires And Fireplaces By Volume, 2003-2007 | 33 |
| 17. Forecast UK Market For Domestic Fires And Fireplaces By Value, 2003-2007 | 34 |
| 18. Forecast Total Housing Construction Output In Great Britain, By Type Of Work And By Sector, 2003-2007 | 36 |
| 19. Forecast Housing Starts And Completions In Great Britain, By Sector, 2003-2007 | 36 |
| 20. Forecast UK Market For Domestic Fires, 2003-2007 | 37 |
| 21. Forecast UK Market For Domestic Fires, By Type Of Fuel, 2003-2007 | 38 |
| 22. Forecast UK Market For Domestic Fires, By Type Of Work, 2003-2007 | 39 |
| 23. Forecast UK Market For Domestic Fires, By End User, 2003-2007 | 40 |
| 24. Forecast UK Market For Domestic Fireplaces, 2003-2007 | 41 |
| 25. Forecast UK Market For Domestic Fireplaces, By Type Of Work, 2003-2007 | 43 |
| 26. Forecast UK Market For Domestic Fireplaces, By End User, 2003-2007 | 44 |
| 27. Distribution Of Domestic Fires And Fireplaces In The UK, By Distribution Channel, 2002 | 45 |
| 28. Financial Summary Of Baxi Group, 2000-2001 | 51 |
| 29. Financial Summary Of Valor, 1997-2001 | 52 |
| 30. Financial Summary Of Be Modern, 1997-2001 | 53 |
| 31. Financial Summary Of Focal Point Fires, 1997-2001 | 54 |
| 32. Financial Summary Of Glen Dimplex UK, 1997-2002 | 55 |
| 33. Financial Summary Of Hepworth Heating, 1997-2001 | 57 |
| 34. Financial Summary Of Robinson Willey, 1997-2001 | 58 |
| 35. Financial Summary Of Suncrest Surrounds, 1998-2002 | 59 |
| 1 | KEY FINDINGS |
| 1. | The UK domestic fires market increased in volume terms by 11 percent between 1998 and 2002. The market declined by 1 percent in value terms during the same period to reach £254.8 million (405.1 million) in 2002. |
| 2. | Gas fires are estimated to have accounted for the largest proportion of the total fires market in 2002, accounting for 71 percent of the total market in volume terms. |
| 3. | The UK market for domestic fireplaces increased by 12 percent in volume terms between 1998 and 2002. The market rose by 2 percent in value terms during the same period. |
| 4. | The UK market for domestic fires and fireplaces is principally affected by the following factors: |
| · | housing construction trends |
| · | property transactions |
| · | cost |
| · | appearance |
| · | consumers disposable income |
| · | media coverage |
| · | consumer tastes |
| 5. | MSI forecast that the UK domestic fires market will increase by 5 percent in volume terms between 2003 and 2007. Furthermore, it is forecast to increase by 10 percent in value terms between 2003 and 2007. |
| 6. | The UK domestic fireplaces market is forecast to grow by 15 percent in value terms and by 8 percent in volume terms during the forecast period. |
| 7. | MSI have identified a number of factors critical to success in the domestic fires and fireplaces market in the UK. These include: |
| · | price |
| · | product development |
| · | product quality |
| · | customer service |
| · | trade association membership |
| · | staff recruitment |
| · | reputation |
| · | safety |
| 8. | The UK domestic fires and fireplaces industry remains fragmented with a small number of large companies and a large number of small companies operating within it |
Text © 2003 MSI
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Last updated by Amanda Porteous May 2003