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MS26371 MSI FIRES AND FIREPLACES: UK: MAY 2001

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TABLE OF CONTENTS

1 Executive Summary 1
2 INTRODUCTION 2
2.1 Definitions 2
2.2 Methodology 3
2.3 Economic Background 3
2.3.1 Overview 3
2.3.2 Interest Rates 5
2.3.3 Inflation 6
2.3.4 Household Income And Expenditure 6
2.3.5 Services And Manufacturing Output 7
2.3.6 Forecasts 7
2.4 Exchange Rates 8
2.5 Abbreviations 8
3 MARKET OVERVIEW 9
3.1 Market Size and Trends, 1996-2000 9
3.2 Market Segmentation 16
3.2.1 By Type Of Work 16
3.2.2 By Type Of Fuel 17
3.2.3 By End User Sector 20
3.2.4 By Product Type 22
3.3 Factors Affecting Demand 23
3.4 Forecast Segmentation, 2001-2005 25
3.4.1 Overview 25
3.4.2 Forecast Market Segmentation 28
3.4.2.1 By Type Of Work 28
3.4.2.2 By Type Of Fuel 29
3.4.2.3 By End User Sector 30
3.4.2.4 By Product Type 32
4 DIstribution 34
5 Critical Success Factors 36
5.1 Overview 36
5.2 Opportunities For Suppliers 38
6 INDUSTRY STRUCTURE 40
6.1 Overview 40
6.2 Company Profiles 41
6.2.1 Baxi UK 41
6.2.2 Cannon 42
6.2.3 Focal Point Fires 43
6.2.4 Glen Dimplex Heating 44
6.2.5 Hepworth Heating 46
6.2.6 Robinson Willey 47
6.2.7 Valor 48
7 MAGAZINES 50
8 Trade Associations 53
List of Tables
1.     Economic Indicators On The UK Economy, 1995-2002 5
2.     The UK Market For Domestic Fires And Fireplaces, 1996-2000 9
3.     Total Housing Construction Output In Great Britain, By Type Of Work, 1996-2000 10
4.     Housing Starts And Completions In Great Britain, 1996-2000 11
5.     Number Of Property Transactions In England And Wales, 1996-2000 12
6.     UK Stock Of Dwellings, By Tenure, 1988-1998 13
7.     Owner Occupation Of Dwellings In The UK, 1996-2000 14
8.     Number Of Households In England And Wales, 1991,1996 And 2021 15
9.     UK Population, 1996-2000 15
10.  The UK Market For Domestic Fires And Fireplaces, By Type Of Work, 1996-2000 17
11.  The UK Market For Domestic Fires And Fireplaces, By Type Of Fuel, 1996-2000 18
12.  The UK Market For Domestic Fires And Fireplaces, By End User Sector, 1996-2000 21
13.  Total Housing Construction Output In Great Britain, By Sector, 1996-2000 22
14.  Housing Completions In Great Britain, By Tenure, 1996-2000 22
15.  The UK Market For Domestic Fires And Fireplaces, By Product Type, 1996-2000 23
16.  Forecast UK Market For Domestic Fires And Fireplaces, 2001-2005 26
17.  Forecast Total Housing Construction Output In Great Britain, By Type Of Work, 2001-2005 27
18.  Forecast Housing Starts And Completions In Great Britain, 2001-2005 27
19.  Forecast UK Market For Domestic Fires And Fireplaces, By Type Of Work, 2001-2005 28
20.  Forecast UK Market For Domestic Fires And Fireplaces, By Type Of Fuel, 2001-2005 29
21.  Forecast UK Market For Domestic Fires And Fireplaces, By End User Sector, 2001-2005 31
22.  Forecast Total Housing Construction Output In Great Britain, By Sector, 2001-2005 31
23.  Forecast Housing Completions In Great Britain, By Tenure, 2001-2005 32
24.  Forecast UK Market For Fires And Fireplaces, By Product Type, 2001-2005 33
25.  Distribution Of Domestic Fires And Fireplaces In The UK, By Distribution Channel, 2000 35
26.  Financial Summary Of Baxi Heating, 1995-1999 42
27.  Financial Summary Of General Domestic Appliances, 1996-2000 43
28.  Financial Summary Of Focal Point Fires, 1995-1999 44
29.  Financial Summary Of Glen Dimplex Heating, 1996-2000 45
30.  Financial Summary Of Hepworth Heating, 1995-1999 47
31.  Financial Summary Of Robinson Willey, 1996-2000 48
32.  Financial Summary Of Valor, 1995-1999 49

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EXECUTIVE SUMMARY

MSI believe that the UK market for domestic fires and fireplaces increased in volume terms during the review period. However, as a result of declining prices, the market is believed to have declined in value terms.
The UK domestic fires and fireplaces market is influenced by construction trends in terms of new build and refurbishment, maintenance and improvement work. Furthermore, the refurbishment, maintenance and improvement work sector is of great importance to sales of domestic fires and fireplaces, representing an estimated 75 percent of the market in volume terms in 2000.
Domestic fires within the UK are fuelled by either gas, electricity or solid fuel. Throughout the review period gas continued to account for the largest proportion of sales, followed by electric and solid fuel. Indeed, gas fires represented 71 percent of the total market in volume terms in 2000.
The factors affecting the demand for domestic fires and fireplaces in the UK include the following:
* consumer tastes and expectations
* construction trends
* economy
* media coverage
* product development
Trends within the UK market for domestic fires and fireplaces during the forecast period are expected to be similar to those experienced during the review period. Indeed, the market is expected to continue to increase in volume terms but will decline in value terms as a result of further declines in prices.
MSI have identified a number of factors that are critical to the success of UK manufacturers of domestic fires and fireplaces. These include:
* product development and innovation
* product design
* product quality
* ease of installation and handling
* membership of a trade association

Text © 2001 MSI

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Last updated by Paul Tucker 9th May 2001