Table of Contents

Executive Summary

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TABLE OF CONTENTS

EXECUTIVE SUMMARY INTRODUCTION Definitions Methodology

UK Economy Political Climate Interest Rates Inflation Exchange Rates Taxation

Household Income and Consumer Expenditure Manufacturing Output

Services

Investment

Forecasts

Exchange Rates

Abbreviations

MARKET SIZE

Market Overview and Trends, 1994-1998 Market Segmentation

Overview

Private Sector

By Type of Work

By Material

Refurbishment Market

New Build Market

Public Sector

By Type of Work

By Material

Refurbishment Market

New Build Market

By Type of Glazing

Factors Affecting Demand

Market Forecasts, 1999-2003

Overview

Forecast Segmentation, 1999-2003

By Sector

By Type of Work

By Type of Glazing

DISTRIBUTION

Overview

Distribution of Double Glazed Windows Distribution of Single Glazed Windows Distribution for New Build Work Distribution for Refurbishment Work PRODUCTION

CRITICAL SUCCESS FACTORS

INTERNATIONAL TRADE

Imports

Overview

Implications for Importers

Exports

Trade Deficit

INDUSTRY STRUCTURE

Overview

Company Profiles

Anglian Group

BAC

Bowater Windows

CDW Products (formerly Caradon Doors and Windows) Dale Joinery

Deceuninck

Epwin Group

Everest (formerly Caradon Everest)

Heywood Williams Group

Overview

Heywood Williams

L B Plastics

Permacell Finesse (formerly Cego)

Plastmo Profiles

Premdor Crosby (formerly Crosby)

Rehau

Shepley Window Systems

Smart Systems

The Rugby Group

Veka

Welcome Windows

TRADE ASSOCIATIONS

MAGAZINES

LIST OF TABLES

1. Economic Indicators On The UK Economy, 1992-2000

2. The UK Value Market for Domestic Windows, 1994-1998

3. Total Housing Construction Output In Great Britain, By Type Of Work And By Sector, 1994-1998

4. Housings Starts And Completions In Great Britain, 1994-1998 5. UK Population, 1994-1998

6. Number Of Households In England And Wales, 1991, 1996 And 2016

7. The UK Value Market For Domestic Windows, By End User Sector, 1994-1998

8. New Housing Construction Output In Great Britain, By Sector, 1994-1998

9. RMI Work Carried Out In Great Britain, By Sector, 1994-1998 10. UK Stock Of Dwellings, By Tenure, 1988-1998

11. Housing Starts And Completions In Great Britain, By Sector, 1994-1998

12. Activity Undertaken By The Housing Corporation, 1994-199825

13. Private Sector Housing Construction Activity, By Type of Work, 1998

14. The UK Volume Market For Domestic Windows In The Private Sector, By Type Of Work, 1998

15. The UK Value Market For Domestic Windows In The Private Sector, By Type Of Work, 1994-1998

16. Number Of Property Transactions In England And Wales, 1994-1998

17. The UK Volume Market For Domestic Windows Used For Private Sector Refurbishment Work, By Type Of Material, 1998

18. The UK Value Market For Domestic Windows Used For Private Sector Refurbishment Work, By Type Of Material, 1998

19. The UK Volume Market For Domestic Windows Used For Private

Sector New Build Work, By Type Of Material, 1998

20. The UK Value Market For Domestic Windows Used For Private

Sector New Build Work, By Type Of Material, 1998

21. Public Sector Housing Construction Activity, By Type of Work, 1998

22. The UK Volume Market For Domestic Windows In The Public Sector, By Type Of Work, 1998

23. The UK Value Market For Domestic Windows In the Public Sector, By Type Of Work, 1994-1998

24. The UK Volume Market For Domestic Windows Used For Public Sector Refurbishment Work, By Tyep Of Material, 1998

25. The UK Value Market For Domestic Windows Used For Public Sector Refurbishment Work, By Type Of Material, 1994-1998

26. The UK Volume Market For Domestic Windows Used For Public Sector New Build Work, By Type Of Material, 1998

27. The UK Value Market For Domestic Windows Used For Public Sector New Build Work, By Type Of Material, 1998

28. The UK Market For Domestic Windows, By Type Of Glazing, 1994-1998

29. Forecast UK Volume Market For Domestic Windows, 1999-200345

30. Forecast UK Value Market For Domestic Windows, 1999-2003 31. Forecast Total Housing Construction Output In Great Britain, By Type Of Work, 1999-2003

32. Projected ADP Activity By The Housing Corporation, 1999-2000

33. Forecast UK Value Market For Domestic Windows, By End User Sector, 1999-2003

34. Forecast Housing Starts And Completions In Great Britain,

By Sector, 1999-2003

35. Forecast UK Volume Market For Domestic Windows, By Type Of

Work, 1999-2003

36. Forecast UK Value Market For Domestic Windows, By Type Of

Work, 1999-2003

37. Forecast UK Market For Domestic Windows, By Type of Glazing, 1999-2003

38. Distribution Of Domestic Double Glazed Windows In The UK, By Distribution Channel, 1998

39. Distribution Of Domestic Single Glazed Windows In The UK, By Distribution Channel, 1998

40. Distribution Of Domestic Windows For New Build Work In The

UK, By Distribution Channel, 1998

41. Distribution Of Domestic Windows Used For Refurbishment Work In The UK, By Distribution Channel, 1998

42. UK Production Of Windows And Doors, 1994-1998

43. UK Production Of Windows And Doors, By Material, 1994-1998 44. UK Imports Of Windows And Doors, 1994-1998

45. UK Imports Of Windows And Doors, By Material, 1994-1998 46. UK Exports Of Windows And Doors, 1994-1998

47. UK Exports Of Windows and Doors, By Material, 1994-1998 48. UK Trade Deficit In Windows And Doors, 1994-1998

49. UK Trade Deficit In Windows And Doors, By Material, 1994-1998

50. Financial Summary Of Anglian Group, 1995-1999

51. Financial Summary Of BAC, 1994-1997

52. Financial Summary Of Bowater Windows, 1994-1998

53. Financial Summary Of Caradon Doors And Windows, 1994-199879

54. Financial Summary Of Dale Joinery, 1994-1998

55. Financial Summary Of Deceuninck, 1993-1997

56. Financial Summary Of Epwin Group, 1994-1998

57. Financial Summary Of Caradon Everest, 1993-1997

58. Financial Summary Of Heywood Williams Group, 1994-1998

59. Financial Summary Of Heywood Williams, 1993-1997

60. Financial Summary Of L B Plastics, 1993-1997

61. Turnover of L B Plastics, By Region

62. Financial Summary Of Permacell Finesse, 1993-1997

63. Financial Summary Of Plastmo Profiles, 1994-1998

64. Turnover of Plastmo Profiles, By Region, 1997 and 1998

65. Financial Summary Of Crosby,1992-1996

66. Financial Summary Of Rehau, 1994-1998

67. Financial Summary Of Shepley Window Systems 1994-1998

68. Financial Summary Of Smart Systems, 1994-1998

69. Financial Summary Of Speedframe PVC-U Windows 1995-1998 70. Financial Summary Of The Rugby Group, 1994-1998

71. Financial Summary Of Veka, 1994-1998

72. Pre-Tax Profits Of Welcome Windows, 1994-1998

LIST OF DIAGRAMS

1. The UK Market For Domestic Windows, By End User Sector, 1994-2003

2. UK Production Of Windows And Doors, By Material, 1998

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EXECUTIVE SUMMARY

Although growth in the UK's economic activity has slowed following the recovery of the mid-1990s, the effect this has had on the traditionally volatile construction industry has been subdued during the latter half of the 1990s. As a result, only marginal fluctuations have been registered in the demand for domestic windows. MSI therefore estimate that the market for domestic windows increased by only 2 percent in 1998, to total a value of some 2.09 billion (?2.97 billion) at retail sales prices.

The private sector has accounted for the greatest proportion of the domestic windows market throughout the period under review. Indeed, the proportional share of the market held by the private sector has increased from some 73 percent in 1994 to 75 percent in 1998.

The UK market for double glazed domestic windows increased by 3 percent to 1.41 billion (?2.01 billion) in 1998. The industry faced difficult market conditions due to slow growth in housing construction output and competition amongst double glazing companies forcing down the average price of windows, particularly those with PVC-U frames.

The principal factor which has an impact on demand for domestic windows is the level of housing construction activity. This includes new build and RMI work in both the public and the private sector. Price continues to be an important determinant for demand for domestic windows both in the public and the private sector. The new build sector is particularly responsive to price, and demand for certain types of domestic windows increases as the cost of purchasing those windows decreases.

The UK volume market for domestic windows is expected to record modest rates of growth in volume terms between 1999 and 2003. Indeed, over the forecast period demand for domestic windows is expected to increase by 9 percent in real terms

Average retail selling prices of domestic windows are expected to increase during 2000 and 2001. However, as the market continues to mature the rate of growth in retail selling prices of domestic windows is expected to decelerate in 2002 and 2003. Due to this the market for domestic windows is forecast to increase at a faster rate in volume than in value terms in 2002 and 2003.

MSI have identified certain factors as being critical to the success of companies involved in the UK domestic windows market. These include:

* price/quality differentiation

* customer-driven strategy

* focusing on a particular market segment

* offering finance

* reviewing business management practices

* innovative products

* development of production methods

* use of IT

* effective advertising

The UK market for domestic windows is characterised by a large number of small to medium sized companies and a few large companies that account for a substantial proportion of the total turnover of the industry. The sector is undoubtedly taking on the characteristics of a mature market which is expected to result in rationalisation within the industry.

Text © 1999 MSI

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