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The UK ceramic tile market reached a volume of 41.3 million square metres in 1998, an increase of 6 percent in comparison with 1997. Moreover, MSI estimate that in the same year the value of the market grew by 4 percent to reach œ274 million (ECU395 million).
In 1998 wall tiles accounted for some 82 percent of the volume of tiles sold in the UK, representing a marginal decline compared with 1997. Furthermore, between 1994 and 1998 the proportional importance of ceramic wall tiles sold in value terms declined by 4 percent to 78 percent. MSI believe that this trend principally reflected the falling average price of wall tiles compared with floor tiles.
MSI forecast that the total market for ceramic tiles will increase in both volume and value terms between 1999 and 2003. MSI believe this rise will be largely attributable to growth in consumer demand stimulated by specialist tile retailers and the continuing media coverage from DIY and home improvement programmes.
MSI estimate that in 1998 UK production of ceramic tiles rose by 1 percent to a value of œ93 million (ECU134 million) at manufacturers' selling prices. MSI believe that this growth was attributable to new confidence among UK tile manufacturers, together with comparatively strong domestic demand.
The UK ceramic tiles market has a high level of import penetration. Indeed, imports of ceramic tiles are estimated to have increased by 10 percent in volume terms and 18 percent in value terms in 1998. In comparison, UK exports of ceramic tiles are estimated to have decreased by 6 percent in volume terms and 11 percent in value terms in 1998.
The factors that are critical to the success of manufacturers in the ceramic tile industry include:
MSI believe that the competitive manufacturing environment has encouraged UK ceramic tile producers to diversify and expand product portfolios to provide a complete range of products, especially through agreements with other European tile manufacturers. This is taking place at the same time as increasing vertical integration among other companies.
Text © 1999 MSI
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Last updated by Duncan Nottage 2nd November 1999