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MSI believe that retail sales of products packed under MAP increased by 8 percent during 1998 to a volume of 2.8 billion. Individual end user sectors grew by differing rates during the year. Markets where the use of the MAP process is relatively immature, such as ready meals, poultry, dairy products and bakery products, are estimated to have exhibited higher rates of growth than more mature markets such as instant coffee and carcass meat.
In 1998 some 29 percent of the total UK MAP retail market was accounted for by the carcass meat sector. Cooked meat and meat products was the second largest sector accounting for 423 million packs or 15 percent of the total UK market for MAP packs.
Sectors offering the greatest potential growth for MAP are those where MAP usage is relatively new. MSI believe that significant rates of growth in MAP usage will occur in the fresh fruit & vegetable, ready meals and poultry sectors as a consequence of the increasing use of convenience foods. The bakery sector also offers potential for growth but much depends upon the acceptance by UK consumers of part-baked products.
The UK MAP distribution market is estimated to have declined by 1 percent to 1.50 million tonnes during 1998. The need for bulk packaging originally rose as supermarkets increased their use of centralised packaging and distribution centres. The reduction in demand for MAP bulk packaging observed since 1995 is believed to be a direct response to the growing number of food processors and packers that are sending retail packs direct to supermarket distribution centres rather than foodstuffs in their primary state.
MSI believe the demand for the packaging of food using MAP techniques is affected by a number of factors, including:
MAP offers a number of benefits to retailers and consumers, including:
MSI believe that the value of the UK packaging machinery market increased by 2 percent in 1998, with demand reaching £472.2 million (ECU670.5 million). The principal types of MAP machinery used are thermoform, fill & seal and pre-formed tray & lidding film. Thermoform, fill & seal machinery accounted for 48 percent of the MAP machinery market in 1998, whilst pre-formed tray & lidding film machinery accounted for 29 percent. Vertical form, fill & seal and flow packing machines accounted for the remainder of the market. During the review period the pre- formed tray & lidding film sector has increased its share of the market at the expense of the themoform, fill & seal sector, reflecting the growing popularity of cheaper and faster pre-formed tray & lidding film machinery.
MSI forecast that the retail market for MAP in the UK will increase by 7 percent in both 1999 and 2000, before the rate of growth slows as many end user sectors reach maturity in the latter half of the forecast period. MSI also forecast that the distribution market will decline during the forecast period as increasing volumes of retail packs are produced on site by food processing companies.
MSI believe that there are a number of opportunities for suppliers in
the MAP market, including:
Text © 1999 MSI
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Last updated by Duncan Nottage 6th November 1999