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MS52012
Wallcoverings & Decorative Paint : UK November 2002
Overview

This report covers: Wallcoverings & Decorative Paints, retail paper, vinyl wallcoverings, simplex wallpaper, duplex, woodchip, flat vinyl, blown white, blown coloured, tiling on a roll, borders, contract vinyl coverings, fabric backed, paper backed, fibre glass, ceramic wall tiles, retail, contract, decorative paint, water based, solvent based, factors affecting demand, critical success factors,

Companies/brands covered include: CWV Group, Graham & Brown, H-A Interiors, The Imperial Home Decor Group, (UK), Walker Greenbank, Contract Wallcoverings, Akzo Nobel Decorative Coatings, ICI Paints, SigmaKalon UK, Boyden & Co., C Brewer & Sons, Ceramic Tile Distributors (Newcastle), Colchester Tile Supplies, Coleman Bros, Wholesale Wallpapers, Domus Tiles, EWH Smith (Builders Merchants), Jackson Building Centres, Jewson, Keyline Builders Merchants, Ridgeons, SJ Dixon & Son, Travis Perkins, United Tile, B & Q, Focus Group, R & R Dunlop Services (Tiles R Us), Homebase, Topps Tiles,

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TABLE OF CONTENTS


1 Key Findings 1
2 INTRODUCTION 3
2.1 Definitions 3
2.2 Methodology 4
2.3 UK Economy 5
2.3.1 Overview 5
2.3.2 Interest Rates 7
2.3.3 Inflation 8
2.3.4 The Budget 2002 8
2.3.5 Forecasts 9
2.4 Exchange Rates 11
2.5 Abbreviations 11
3 Market Size 12
3.1 Market Overview And Trends, 1998-2002 12
3.2 Market Segmentation 18
3.2.1 Retail Paper And Vinyl Wallcoverings 18
3.2.1.1 Overview 18
3.2.1.2 By Type Of Wallcovering 20
3.2.1.2.1 Simplex Wallpaper 20
3.2.1.2.2 Duplex Wallpaper 21
3.2.1.2.3 Woodchip Wallpaper 22
3.2.1.2.4 Flat Vinyl 23
3.2.1.2.5 Blown White Vinyl 24
3.2.1.2.6 Blown Coloured Vinyl 25
3.2.1.2.7 Tiling On A Roll 26
3.2.1.2.8 Borders 27
3.2.2 Contract Vinyl Wallcoverings 28
3.2.2.1 Overview 28
3.2.2.2 By Type Of Backing 29
3.2.2.2.1 Fabric Backed Vinyl 29
3.2.2.2.2 Paper Backed Vinyl 30
3.2.3 Fibre Glass 31
3.2.4 Ceramic Wall Tiles 32
3.2.4.1 Overview 32
3.2.4.2 By Sector 34
3.2.4.2.1 Retail Ceramic Wall Tiles 34
3.2.4.2.2 Contract Ceramic Wall Tiles 35
3.2.5 Decorative Paint 36
3.2.5.1 Overview 36
3.2.5.2 By Type Of Paint 38
3.2.5.2.1 Water Based Paint 38
3.2.5.2.2 Solvent Based Paint 38
3.3 Factors Affecting Demand 39
3.4 Forecast Market Overview And Trends, 2003-2007 43
3.5 Forecast Market Segmentation 49
3.5.1 Retail Paper And Vinyl Wallcoverings 49
3.5.1.1 Overview 49
3.5.1.2 By Type Of Wallcovering 50
3.5.1.2.1 Simplex Wallpaper 50
3.5.1.2.2 Duplex Wallpaper 51
3.5.1.2.3 Woodchip Wallpaper 52
3.5.1.2.4 Flat Vinyl 53
3.5.1.2.5 Blown White Vinyl 54
3.5.1.2.6 Blown Coloured Vinyl 54
3.5.1.2.7 Tiling On A Roll 56
3.5.1.2.8 Borders 56
3.5.2 Contract Vinyl Wallcoverings 57
3.5.2.1 Overview 57
3.5.2.2 By Type Of Backing 58
3.5.2.2.1 Fabric Backed Vinyl 58
3.5.2.2.2 Paper Backed Vinyl 59
3.5.2.3 Fibre Glass 60
3.5.3 Ceramic Wall Tiles 61
3.5.3.1 Overview 61
3.5.3.2 By Sector 62
3.5.3.2.1 Retail Ceramic Wall Tiles 62
3.5.3.2.2 Contract Ceramic Wall Tiles 63
3.5.4 Decorative Paint 64
3.5.4.1 Overview 64
3.5.4.2 By Type Of Paint 65
3.5.4.2.1 Water Based Paint 65
3.5.4.2.2 Solvent Based Paint 65
4 Critical Success Factors 67
5 manufacturing industry structure 71
5.1 Retail Paper And Vinyl Wallcoverings 71
5.1.1 Overview 71
5.1.2 Manufacturers’ Profiles 72
5.1.2.1 CWV Group 72
5.1.2.2 Graham & Brown 73
5.1.2.3 H-A Interiors 75
5.1.2.4 The Imperial Home Decor Group (UK) 75
5.1.2.5 Walker Greenbank 77
5.2 Contract Wallcoverings 80
5.2.1 Overview 80
5.2.2 Manufacturers’ Profiles 81
5.2.2.1 Johns Manville 81
5.2.2.2 Omnova Wallcovering (UK) 82
5.2.2.3 Tektura 83
5.3 Ceramic Tiles 85
5.3.1 Overview 85
5.3.2 Manufacturers’ Profiles 85
5.3.2.1 H&R Johnson Tiles 85
5.3.2.2 Pilkington's Tiles Group 86
5.4 Decorative Paint 88
5.4.1 Overview 88
5.4.2 Manufacturers’ Profiles 89
5.4.2.1 Akzo Nobel Decorative Coatings 89
5.4.2.2 ICI Paints 90
5.4.2.3 SigmaKalon UK 93
6 Distribution Industry Structure 95
6.1 Overview
6.1.1 Retail Paper And Vinyl Wallcoverings 95
6.1.2 Contract Wallcoverings 95
6.1.3 Ceramic Wall Tiles 96
6.1.4 Decorative Paint 97
6.2 Distributor Profiles 98
6.2.1 Boyden and Co 98
6.2.2 C Brewer & Sons 99
6.2.3 Ceramic Tile Distributors (Newcastle) 100
6.2.4 Colchester Tile Supplies 100
6.2.5 Coleman Bros. Wholesale Wallpapers 101
6.2.6 Domus Tiles 102
6.2.7 E H Smith (Builders Merchants) 103
6.2.8 Jackson Building Centres 104
6.2.9 Jewson 105
6.2.10 Keyline Builders Merchants 107
6.2.11 Ridgeons 108
6.2.12 S J Dixon & Son 109
6.2.13 Travis Perkins 110
6.2.14 United Tile 111
7 Retail INDUSTRY STRUCTURE 113
7.1 Overview
7.2 Retailer Profiles 113
7.2.1 B&Q 113
7.2.2 Focus Group 114
7.2.3 F&R Dunlop Services (Tiles R Us) 115
7.2.4 Homebase 116
7.2.5 Topps Tiles 117
8 Trade Association Addresses 119
9 MAGAZINE Addresses 121
10 Trade Exhibitions 123

List of Tables
1.     Economic Indicators On The UK Economy, 2000?2003 7
2.     The UK Market For Wallcoverings And Decorative Paint, 1998?2002 12
3.     Consumers’ Expenditure On DIY Products In The UK, 1998?2002 13
4.     Total Construction Output In Great Britain, By Type Of Work, 1998?2002 14
5.     Total Construction Output In Northern Ireland, 1998?2002 15
6.     New Non-Housing Construction Output In Great Britain, By End User, 1998?2002 16
7.     Housing Starts And Completions In Great Britain, By Sector, 1998-2002 17
8.     Number Of Property Transactions In England, Wales, And Northern Ireland, 1998?2002 18
9.     The UK Retail Market For Paper And Vinyl Wallcoverings, 1998?2002 18
10.  The UK Retail Market For Paper And Vinyl Wallcoverings, By Design, 2002 20
11.  The UK Retail Market For Simplex Wallpaper, 1998?2002 21
12.  The UK Retail Market For Duplex Wallpaper, 1998?2002 22
13.  The UK Retail Market For Woodchip Wallpaper, 1998?2002 23
14.  The UK Retail Market For Flat Vinyl Wallcoverings, 1998?2002 23
15.  The UK Retail Market For Blown White Vinyl Wallcoverings, 1998?2002 24
16.  The UK Retail Market For Blown Coloured Vinyl Wallcoverings, 1998?2002 25
17.  The UK Retail Market For Tiling On A Roll, 1998?2002 27
18.  The UK Retail Market For Borders, 1998?2002 27
19.  The UK Contract Market For Vinyl Wallcoverings, 1998?2002 28
20.  The UK Contract Market For Fabric Backed Vinyl Wallcoverings, 1998?2002 30
21.  The UK Contract Market For Paper Backed Vinyl Wallcoverings, 1998?2002 31
22.  The UK Contract Market For Fibre Glass Wallcoverings, 1998?2002 32
23.  The UK Market For Ceramic Wall Tiles, 1998?2002 33
24.  Average Price Of Ceramic Wall Tiles In The UK, 1998?2002 34
25.  The UK Retail Market For Ceramic Wall Tiles, 1998?2002 34
26.  The UK Contract Market For Ceramic Wall Tiles, 1998?2002 36
27.  The UK Market For Decorative Paint, 1998?2002 37
28.  The UK Market For Water Based Paint, 1998?2002 38
29.  The UK Market For Solvent Based Paint, 1998?2002 39
30.  Standard Average Prices Of All Houses In The UK, By Quarter, 1998-2002 42
31.  Forecast UK Market For Wallcoverings And Decorative Paint, 2003?2007 44
32.  Forecast Total Construction Output In Great Britain, By Type Of Work, 2003?2007 45
33.  Forecast Total Construction Output In Northern Ireland, 2003?2007 46
34.  Forecast New Non-Housing Construction Output In Great Britain, By End User, 2003?2007 47
35.  Forecast Housing Starts And Completions In Great Britain, By Sector, 2003?2007 48
36.  Forecast Number Of Property Transactions In England, Wales, And Northern Ireland, 2003?2007 48
37.  Forecast Consumers’ Expenditure On DIY Products In The UK, 2003?2007 49
38.  Forecast UK Retail Market For Paper And Vinyl Wallcoverings, 2003?2007 50
39.  Forecast UK Retail Market For Simplex Wallpaper, 2003?2007 51
40.  Forecast UK Retail Market For Duplex Wallpaper, 2003?2007 52
41.  Forecast UK Retail Market For Woodchip Wallpaper, 2003?2007 53
42.  Forecast UK Retail Market For Flat Vinyl Wallcoverings, 2003?2007 53
43.  Forecast UK Retail Market For Blown White Vinyl Wallcoverings, 2003?2007 54
44.  Forecast UK Retail Market For Blown Coloured Vinyl Wallcoverings, 2003?2007 55
45.  Forecast UK Retail Market For Tiling On A Roll, 2003?2007 56
46.  Forecast UK Retail Market For Borders, 2003?2007 57
47.  Forecast UK Contract Market For Vinyl Wallcoverings, 2003?2007 57
48.  Forecast UK Contract Market For Fabric Backed Vinyl Wallcoverings, 2003?2007 58
49.  Forecast UK Contract Market For Paper Backed Vinyl Wallcoverings, 2003?2007 59
50.  Forecast UK Market For Contract Fibre Glass Wallcoverings, 2003?2007 60
51.  Forecast UK Market For Ceramic Wall Tiles, 2003?2007 61
52.  Forecast UK Retail Market For Ceramic Wall Tiles, 2003?2007 62
53.  Forecast UK Contract Market For Ceramic Wall Tiles, 2003?2007 63
54.  Forecast UK Market For Decorative Paint, 2003?2007 64
55.  Forecast UK Market For Water Based Paint, 2003?2007 65
56.  Forecast UK Market For Solvent Based Paint, 2003?2007 66
57.  Financial Summary Of CWV Group, 1996?2000 72
58.  Turnover Of CWV Group, By Geographical Region, 1999 And 2000 73
59.  Financial Summary Of Graham & Brown, 1997?2001 74
60.  Turnover Of Graham & Brown, By Geographical Region, 2000 And 2001 74
61.  Financial Summary Of The Imperial Home Decor Group (UK), 1996?2000 76
62.  Turnover Of The Imperial Home Decor Group (UK), By Geographical Region, 1999 And 2000 77
63.  Financial Summary Of Walker Greenbank, 1998?2002 78
64.  Turnover Of Walker Greenbank, By Geographical Destination, 2001 And 2002 79
65.  Turnover Of Walker Greenbank, By Class Of Business, 2001 And 2002 79
66.  Financial Summary Of Johns Manville, 1998?2001 81
67.  Financial Summary Of Omnova Wallcovering (UK), 1998?2000 82
68.  Turnover Of Omnova Wallcovering (UK), By Geographical Region, 1999 And 2000 83
69.  Financial Summary Of Tektura, 1997?2001 84
70.  Turnover Of Tektura, By Geographical Region, 2000 And 2001 84
71.  Financial Summary Of H&R Johnson Tiles, 1997?2001 86
72.  Financial Summary Of Pilkington's Tiles Group, 1998?2002 87
73.  Turnover Of Pilkington's Tile Group, By Geographical Region, 2001 And 2002 88
74.  Financial Summary Of Akzo Nobel Decorative Coatings, 1997?2001 89
75.  Turnover Of Akzo Nobel Decorative Coatings, By Geographical Region, 2000 And 2001 90
76.  Financial Summary Of ICI Group, 1997?2001 91
77.  Turnover Of ICI Group, By Geographical Region, 2000 And 2001 91
78.  Turnover Of ICI Group, By Business Segment, 2000 And 2001 92
79.  Financial Summary SigmaKalon (UK), 1996?2000 94
80.  Retail Distribution Of Paper And Vinyl Wallcoverings, By Channel, 2002 95
81.  Financial Summary Of Boyden And Co, 1997-2001 98
82.  Financial Summary Of C Brewer & Sons, 1997?2001 99
83.  Financial Summary Of Ceramic Tile Distributors (Newcastle), 1999 And 2000 100
84.  Financial Summary Of Colchester Tile Supplies, 1997?2001 101
85.  Financial Summary Of Coleman Bros. Wholesale Wallpapers, 1997?2001 102
86.  Financial Summary Of Domus Tiles, 1996?2000 103
87.  Financial Summary Of E H Smith (Builders Merchants), 1997?2001 104
88.  Financial Summary Of Jackson Building Centres And Group Of Companies, 1997?2001 105
89.  Financial Summary Of Jewson, 1997?2000 106
90.  Financial Summary Of Keyline Builders Merchants, 1996?2000 108
91.  Financial Summary Of Ridgeons, 1997?2001 109
92.  Financial Summary Of S J Dixon & Son, 1997?2001 110
93.  Financial Summary Of Travis Perkins, 1997?2001 111
94.  Financial Summary Of United Tile, 1995?2000 112
95.  Financial Summary Of B&Q, 1997?2001 114
96.  Financial Summary Of Focus Group, 1997?2001 115
97.  Financial Summary Of F&R Dunlop Services, 1997?2001 116
98.  Financial Summary Of Homebase, 1998?2002 117
99.  Financial Summary Of Topps Tiles, 1997?2001 118

List of Diagrams
1.     The UK Value Market For Wallcoverings And Decorative Paint, 1998?2007 2

EXECUTIVE SUMMARY 1               


KEY FINDINGS
· The value of the UK market for wallcoverings and decorative paint increased by some 10 percent in 2001 to £973.6 million (€1 567.5 million). Furthermore, MSI project the value of the market for wallcoverings in the UK to increase by a further 2 percent in 2002
· MSI believe that decorative paint accounted for the highest proportion of the total value market for wallcoverings in the UK throughout the review period. Indeed, MSI project that decorative paint will increase its market share to 55 percent of the total market in value terms in 2002
· MSI forecast that the value of the UK market for wallcoverings and decorative paint will increase by 13 percent between 2003 and 2007
· MSI expect the proportional importance of paint in the UK market for wallcoverings and decorative paint to increase to 59 percent in 2007. MSI believe that the UK market for decorative paint will continue to grow at a faster rate than any other UK market for wallcovering products during the forecast period with the exception of fibre glass. MSI believe that continuing media coverage from DIY and home improvement programmes will stimulate demand for paint further
· MSI believe that there are a number of factors that affect the demand for wallcoverings in the UK. These include:
· economic factors
· government policy
· construction trends
· architectural design
· property transactions
· house prices
· product designs and interior fashion
· consumer tastes
· substitute products
· price
· growth in the number of retail outlets
· To ensure success in the UK wallcoverings market, companies have to be aware of a number of key factors. These include:
· price
· product portfolios
· marketing and store design
· internet
· continuous improvement of the distribution network
· investment in technology
· training
· customer service

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