Table of Contents

Executive Summary

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TABLE OF CONTENTS

EXECUTIVE SUMMARY

INTRODUCTION

Definitions

Methodology

The French Economy

Exchange Rates

Abbreviations

MARKET SIZE

Market Overview and Trends, 1994-1998

Market Segmentation

Factors Affecting Demand

Market Forecasts, 1999-2003

PRODUCTION

INTERNATIONAL TRADE

Imports

Overview

Import Penetration

Implications for Importers

Exports

DISTRIBUTION

Overview

Printing and Writing Papers

Case Materials

Newsprint

Folding Boxboard and Wrappings

Industrial Tissues

Household Tissues

CRITICAL SUCCESS FACTORS

INDUSTRY STRUCTURE

Overview

Company Profiles

Ahlstrom Paper Group

Arjo Wiggins Appleton

AssiDom„n France

Buhrmann NV

Overview

Bellegarde

Libert

Condat

David S Smith

Kayserberg Packaging

Spicers France

Exacompta Clairefontaine

Fort James

Gascogne

Kimberly-Clark

International Paper

Otor

Papeteries MatussiŠre & Forest

SCA

Overview

SCA Hygiene Products

SCA Packaging

Smurfit France

Overview

Smurfit Socar

Stora Enso

Overview

Stora Corbehem

De Ruysscher Papiers

UPM-Kymmene France

Overview

Chapelle Darblay

Stracel

END USERS

Printing and Publishing

Packaging

Overview

Folding Boxboard

Case Material

Wrappings

TRADE ASSOCIATIONS

MAGAZINES

List of Tables

1 French Economic Indicators, 1992-1998

2 French Paper And Board Market, 1994-1998

3 French Paper And Board Market, By Product Type, 1994-1998

4 Forecast French Paper And Board Market, 1999-2003

5 Forecast Segmentation Of The French Paper And Board Market, By Product Type, 1999-2003

6 French Production Of Paper And Board, 1994-1998

7 French Production Of Paper And Board, By Product Type, 1994-1998

8 French Imports Of Paper And Board, 1994-1998

9 French Imports Of Paper And Board, By Product Sector, 1994-1998

10 Import Penetration In The French Paper And Board Market, By Product Type, 1998

11 Import Penetration In The French Paper And Board Market, 1994-1998

12 French Exports Of Paper And Board, 1994-1998

13 French Exports Of Paper And Board, By Product Sector, 1994-1998

14 Distribution Of UK Printing And Writing Papers In France, By Distribution Channel And Type Of Paper, 1998

15 Distribution Of Case Materials In France, By Distribution Channel, 1998

16 Distribution Of Newsprint In France, By Distribution Channel, 1998

17 Distribution Of Folding Boxboard And Wrappings In France, By Distribution Channel, 1998

18 Distribution Of Industrial Tissues In France, By Distribution Channel, 1998

19 Retail Distribution Of Household Tissues In France, By Distribution Channel, 1998

20 Selected Leading Converters Of Paper And Board In France, By Product Sector, 1998

21 Consolidated Accounts Of Ahlstrom Paper Group, 1996 And 1997

22 Turnover Of Ahlstrom Paper Group, By Product Sector, 1997

23 Financial Summary Of Arjo Wiggins Appleton, 1994-1997

24 Financial Summary Of AssiDom„n, 1994-1997

25 External Turnover Of AssiDom„n, By Product Sector, 1997

26 Financial Summary Of Bellegarde, 1994-1997

27 Financial Summary Of Libert, 1994-1997

28 Financial Summary Of Condat, 1994-1997

29 Financial Summary Of Kayserberg Packaging, 1994-1998

30 Financial Summary Of Spicers, 1992-1997

31 Financial Summary Of Spicers France, 1995-1998

32 Consolidated Accounts Of Exacompta Clairefontaine, 1996-1997

33 Financial Summary Of Fort James France, 1994-1997

34 Consolidated Accounts Of The Gascogne Group, 1996 And 1997

35 Consolidated Accounts Of Kimberly-Clark, By Product Type, 1996-1998

36 Financial Summary Of Aussedat Rey, 1994-1997

37 Consolidated Accounts Of The Otor Group, 1994-1997

38 Consolidated Accounts Of Groupe MatussiŠre & Forest, 1996 And 1997

39 Net Sales Of SCA, By Division, 1996 And 1997

40 Net Sales Of SCA, By Destination, 1996 And 1997

41 Financial Summary Of SCA Hygiene Products SA, 1994-1997

42 Financial Summary Of Smurfit Socar, 1994-1997

43 Production Capacity Of Stora Enso, By Country, 1997

44 Sales Achieved By Stora Enso, By Product Sector, 1997

45 Financial Summary Of Stora Corbehem, 1994-1997

46 Financial Summary Of De Ruysscher Papiers, 1994-1997

47 Consolidated Accounts Of UPM-Kymmene, 1994-1997

48 Turnover Of UPM-Kymmene, By Product Sector, 1997

49 Financial Summary Of Chapelle Darblay, 1994-1997

50 Financial Summary Of Stracel, 1994-1997

51 Graphic Paper Printed In France, By End Use Sector, 1994-1997

52 Graphic Paper Printed In France, By End Use Sector, 1997

53 Graphic Paper Printed In France, By End Use Sector, 1997

54 Turnover Of The Packaging Industry In France, 1996-1997

55 End Use Sectors For Folding Boxboard Packaging In France, 1997

56 End Use Sectors For Case Material In France, 1997

57 End Use Sectors For Wrappings In France, 1997

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EXECUTIVE SUMMARY

The French market for paper and board fluctuated significantly between 1994 and 1998, affected by changes in local demand, international activity, and variations in stock levels. During 1997 the French market returned to growth, with a 10 percent increase in volume terms, before rising by just 3 percent in 1998 to reach 10.57 million tonnes.

Graphic papers is the largest product sector of the market, accounting for nearly 49 percent of the total volume of paper and board used in France, followed by paper and board packaging which is believed to have accounted for 43 percent of the total in 1998. Sanitary and household papers represented 5 percent of the market in volume terms during 1998.

The French paper and board industry is affected by a number of key factors including:

- end user performance

- economic factors

- stock levels

- environmental issues

- technological developments

the availability of substitute products

After strong fluctuations between 1994 and 1998, MSI believe that the market for paper and board will remain more stable during the forecast period, reflecting a more stable economic environment evident at the end of 1998. MSI forecast that the market will increase by 3 percent in 1999 and steady growth will continue throughout the remainder of the forecast period.

French production of paper and board fluctuated significantly between 1994 and 1998, affected by domestic demand and export sales. In 1997, production increased by 7 percent stimulated by a recovery in domestic demand and strong exports, particularly in the food and drink sector, which further stimulated the overall production of paper and board. Production increased by a further 1 percent in 1998.

International trade has a significant impact on the consumption of paper and board in France. The penetration of the market by imported goods is particularly high, especially for graphic papers. Indeed, import penetration of graphic papers represented 67 percent of the market in volume terms.

The distribution of paper and board has become increasingly critical to the success of companies as demand has become particularly price sensitive in recent years. As a result, a number of companies have increased the vertical integration of their activities from the manufacture to the conversion and distribution of their products in order to gain further competitive advantage.

The French paper and board industry is highly fragmented with a plethora of small and medium size companies. The industry is also highly international, represented by world leading companies, including American and Scandinavian multinationals operating in France through manufacturing plants, converting plants and/or owned distributors.

Text © 1999 MSI

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