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MS17011 MSI DOMESTIC FLOORCOVERINGS: UK: MAY 2001

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This report covers: UK domestic floorcoverings, carpet, linoleum and cushioned vinyl, laminate flooring, wood flooring, ceramic tiles, clay and quarry tiles

Companies covered include: Axminster Carpets, Brintons, Carpets International (UK), Forbo-Nairn, The Gaskell Group, H & R Johnson Tiles, Interface Europe, James Halstead, Richards, Ryalux Carpets, Stoddard International, Allied Carpets, Carpetright, Carpetworld, Headlam Group, Topps B & Q, Tiles, Polyfloor, Homebase, Ikea, Wickes, Allied Carpets, Carpetworld, Abingdon, Adam, Brockway, Cavalier, Curragh Tintawn, Firth-Interface, Georgian Carpets,

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TABLE OF CONTENTS

1 EXECUTIVE SUMMARY 1
2 INTRODUCTION 3
2.1 Definitions 3
2.2 Methodology 4
2.3 Economic Background 4
2.3.1 Overview 4
2.3.2 Interest Rates 6
2.3.3 Inflation 7
2.3.4 Household Income And Expenditure 7
2.3.5 Services And Manufacturing Output 8
2.3.6 Forecasts 8
2.4 Exchange Rates 9
2.5 Abbreviations 9
3 MARKET OVERVIEW 10
3.1 Market Size and Trends, 1996-2000 10
3.2 Market Segmentation 16
3.3 Factors Affecting Demand 19
3.4 Forecast Market Overview, 2001-2005 21
4 CRITICAL SUCCESS FACTORS 30
5 DISTRIBUTION 35
5.1 Overview 35
5.2 Distributor Profiles 38
5.2.1 Allied Carpets Group 38
5.2.2 Carpetright 39
5.2.3 Carpetworld 40
5.2.4 Headlam Group 41
5.2.5 Topps Tiles 42
6 INDUSTRY STRUCTURE 44
6.1 Overview 44
6.2 Company Profiles 46
6.2.1 Axminster Carpets 46
6.2.2 Brintons 47
6.2.3 Carpets International (UK) 48
6.2.4 Forbo-Nairn 49
6.2.5 The Gaskell Group 50
6.2.6 H & R Johnson Tiles 51
6.2.7 Interface Europe 52
6.2.8 James Halstead 53
6.2.9 Richards 54
6.2.10 Ryalux Carpets 55
6.2.11 Stoddard International 56
7 MAGAZINES 58
8 TRADE ASSOCIATIONS 59

LIST OF TABLES

1. Economic Indicators On The UK Economy, 1995-2002 6
2. UK Volume Market For Domestic Floorcoverings, 1996-2000 10
3. UK Value Market For Domestic Floorcoverings, 1996-2000 11
4. Total Housing Construction Output In Great Britain, By Type Of Work, 1996-2000 11
5. Housing Starts And Completions In Great Britain, 1996-2000 12
6. Number Of Property Transactions In England And Wales, 1996-2000 13
7. Total UK Expenditure On DIY Products, 1996-2000 14
8. Total Expenditure On Durable Goods In The UK, By Type Of Durable Good, 1996-2000 15
9. UK Volume Market For Domestic Floorcoverings, By Type Of Floorcovering, 1996-2000 16
10. UK Value Market For Domestic Floorcoverings, By Type Of Floorcovering, 1996-2000 17
11. Forecast UK Volume Market For Domestic Floorcoverings, 2001-2005 21
12. Forecast UK Value Market For Domestic Floorcoverings, 2001-2005 22
13. Forecast Total Housing Construction Output In Great Britain, By Sector, 2001-2005 23
14. Forecast Housing Starts And Completions In Great Britain, 2001-2005 23
15. Forecast Property Transactions, 2001-2005 24
16. Number Of Households In England And Wales, 1991, 1996 And 2021 25
17. Forecast UK Expenditure On DIY Products, 2001-2005 26
18. Forecast UK Volume Market For Domestic Floorcoverings, By Type Of Floorcovering, 2001-2005 27
19. Forecast UK Value Market For Domestic Floorcoverings, By Type Of Floorcovering, 2001-2005 28
20. Carpets Sold To Retail Customers, By Type Of Retailer, 2000 36
21. Laminate And Wood Flooring Sold To Retail Customers, By Type Of Retailer, 2000 37
22. Linoleum And Cushioned Vinyl Sold To Retail Customers, By Type Of Retailer, 2000 38
23. Financial Summary Of Allied Carpets Group, 1995-1999 39
24. Financial Summary Of Carpetright, 1996-2000 40
25. Financial Summary Of Carpetworld, 1995-1999 41
26. Financial Summary Of Headlam Group, 1996-2000 42
27. Financial Summary Of Topps Tiles, 1996-2000 43
28. Leading Carpet Manufacturers In The UK, 2000 45
29. Financial Summary Of Axminster Carpets, 1995-1999 46
30. Financial Summary Of Brintons, 1995-1999 47
31. Financial Summary Of Carpets International (UK), 1995-1999 48
32. Financial Summary Of Forbo-Nairn, 1995-1999 49
33. Financial Summary Of The Gaskell Group, 1996-2000 50
34. Financial Summary Of H & R Johnson Tiles, 1996-2000 51
35. Turnover Of H & R Johnson Tiles, By Geographical Region, 1999 And 2000 52
36. Financial Summary Of Interface Europe, 1995-2000 53
37. Financial Summary Of James Halstead, 1996-2000 54
38. Financial Summary Of Richards, 1995-2000 55
39. Financial Summary Of Ryalux Carpets, 1995-1999 56
40. Financial Summary Of Stoddard International, 1997-2000 57

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EXECUTIVE SUMMARY

Following declines in The UK market for domestic floorcoverings in 1998, both in terms of value and volume, the market returned to growth in 1999 and decreased by 1 percent in volume terms in 2000 while the value of sales rose by 1 percent during the same year.

MSI believe that two of major factors that influence demand for domestic floorcoverings are consumer expenditure on durable goods and expenditure on DIY products. MSI estimate that expenditure on DIY products increased by 9 percent in 2000. Growth in this market is largely due to increased media coverage of the topic, in particular on television and in popular lifestyle magazines.

Carpet is by far the largest sector of the UK market for domestic floorcoverings. In value terms, carpet represented some 72 percent of the market in 2000. Due to the lower price of carpet compared with other floorcoverings its proportional importance is more significant in volume than in value terms. However, the proportional importance of the sector has declined since 1996 due to the increasing popularity of smooth floorcoverings. In particular wood and laminate floorcoverings have increased in market share during the review period. MSI believe this is largely due to the increasing use of smooth floorcoverings on popular home improvement television programmes and a shift in general fashion trends away from carpet floorcoverings.

The value of the UK market for domestic floorcoverings is expected to continue to rise during the forecast period. Indeed, it is forecast that sales of domestic floorcoverings will rise by 6 percent between 2001 and 2005. However, the volume of sales is expected to peak in 2002 before declining marginally between 2003 and 2005.

There are a number of critical success factors that manufacturers of domestic floorcoverings must be aware of. These include:

Text © 2001 MSI

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Last updated by Paul Tucker 20th September 2001