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MP92070

MAPS HOME ENTERTAINMENT AUGUST 2000

Overview

Editor: Market Assessment
ISBN: 1-86111-323-4

This report covers: Audio-visual, home entertainment equipment, television, satellite, video recorders.VCR, cable television, TV, DVD, digital video devices, audio, personal computers, games, PC, games consoles,

Companies covered include: Aiwa, Alba, LG Electronics, Hitachi, Matsushita, Philips electronics, JVC, Samsung, Sanyo, Sharp Electronics, Sony

Table of Contents

Executive Summary

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TABLE OF CONTENTS

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EXECUTIVE SUMMARY

The home entertainment market has experienced a rapid rate of technological change in recent years, as new products are developed to improve the quality of the home entertainment experience. Convergence between different technologies is also increasing as personal computers, mobile phones, etc. have become such an integral part of everyday life in the early 21st Century.

The home entertainment equipment market has continued to be a very fast moving market during the latter part of the 1990s and into 2000, with strong growth in some sectors but overall growth, in terms of value, restricted by price erosion and deflation in the market place as a whole.

The strongest market sectors in terms of growth over the last few years have been DVD players, personal computers, games consoles and mini/micro audio systems. Other older formats have not performed as well, with the VCRs sector declining as prices have dropped sharply in the last three years with the growth of DVD.

The satellite equipment sector has also struggled in terms of value growth, due mainly to the free equipment offers from Sky TV in 1999 for new digital systems.

Market Assessment has commissioned exclusive consumer research from National Opinion Poll (NOP) Solutions for this report. The findings highlight a number of interesting issues in relation to home entertainment equipment. Interest in new television technology and awareness of the improved quality offered by digital broadcasting is relatively high, with the majority of respondents rating picture/sound quality above price when considering the purchase of a new television.

Nearly a half of adults questioned also plan to buy a widescreen set when replacing their existing television. There is, however, a significant proportion which plan to delay purchase of a new set as it is felt that technology is changing so fast.

In addition, nearly a half of all adults are confused about the many new technologies in the home entertainment arena. Most adults still prefer to buy their home entertainment equipment from large high street chains such as Dixons and Currys, and there is still a bias towards audio systems rather than separates.

The retail distribution pattern for home entertainment equipment is generally biased towards the electrical multiple chains, with Market Assessment’s consumer research confirming this preference. Other important sources of purchase include the general variety stores and catalogue showrooms, e.g. Argos, Index, Boots, while in the computer/console market specialist computer hardware and software retailers are also important.

The independent specialist electrical retailer is still important, especially with regard to more premium products. External factors influencing the home entertainment equipment market are also examined with reference to how they have affected sales. These factors include levels of consumer expenditure/personal disposable income (PDI), social changes and changes in household structure and use of leisure time.

The future prospects of the market are evaluated, with further strong growth overall forecast for the next five years, although actual value growth in real terms may continue to be impaired by price deflation

Text © 2000 MAPS

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Last updated by Paul Tucker 22nd August 2001