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| MP72081 |
| MAPS SMALL OFFICE HOME OFFICE (SOHO) CONSUMER MAY 2001 |
| Overview |
Editor: Market Assessment
ISBN:
1-84168-198-9
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Table of Contents Executive Summary
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|
Executive Summary |
|
|
| Report Coverage |
| Definition |
| A Flexible Workforce |
| Sector |
| The Cost of Setting Up in Business |
| Businesses |
|
|
| Background |
| Shifting Trends |
| The Total Market for SoHo Equipment |
| Table 1: The SoHo Equipment Market by Sector by Value (£m at rsp), 1995-2000 |
| by Value (£m at rsp), 1995-2000 |
| Growth Sectors |
| Demographic Factors |
| Age Profile of the UK Population |
| 1995-2010 |
| Trends in the Housing Market |
| Political Intervention |
| 1990-2005 |
| Employment Overview |
| Employment Trends |
| ( percent of employees), 1991 and 2000 |
| Table 5: The UK Workforce by Gender and Employment Status (million and percent), 1990-2000 |
| Development |
| The Cost of Legislation |
| Promising Times |
| Technology and the Soho Market |
| Internet |
| Internet Access |
|
|
| The Growth of the PC |
|
Key Note Research |
| Business Use of PCs |
| Table 6: Usage of PCs for Business Purposes ( percent), 2000 |
| Research and E-Mail |
| Ordering Goods and Services |
| Banking |
| Other Business-Related Usage |
| PC Use by Socio-Demographic Breakdown |
| by Socio-Demographic Group ( percent), 2000 |
|
Research |
| External E-Mail |
| Pages |
| Services |
| Socio-Demographic Group ( percent), 2000 |
| Pages |
| Paying for Goods and Services |
| Internal E-mail |
| Banking |
| Potential Use of PC for Creating Website |
| Page ( percent of respondents), 2000 |
| Page ( percent of respondents), 2000 |
| by Socio-Demographic Group ( percent of respondents), 2000 |
| By Age and Gender |
| Turnover |
| By Region and Sector |
| Use of PC for Banking Purposes |
| Table 11: Likelihood of Using a PC for Banking Purposes in the Next 12 Months ( percent of respondents), 2000 |
| in the Next 12 Months ( percent of respondents), 2000 |
| Group ( percent of respondents), 2000 |
| Use of Internet for Business Purposes |
| Table 13: Likelihood of Using the Internet for Business Purposes in the Next 12 Months ( percent of respondents), 2000 |
| Figure 4: Likelihood of Using the Internet for Business Purposes in the Next 12 Months ( percent of respondents), 2000 |
| Profiles |
| Introduction |
| Key Small Business Characteristics |
| Main Business Activities |
| ( percent of respondents), 2000 |
| Figure 5: Main Activity of Small Businesses ( percent of respondents), 2000 |
| by Socio-Demographic Group ( percent of respondents), 2000 |
| Number of Employees |
| ( percent of respondents), 2000 |
| by Socio-Demographic Group ( percent of respondents), 2000 |
| Company Turnover |
| Table 18: Annual Turnover in Previous Year ( percent of respondents), 2000 |
| Business Location |
| Table 19: Location of Small Businesses by Socio-Demographic Group ( percent of respondents), 2000 |
| Working Locations |
| Table 20: Specific Working Locations of Small Businesses ( percent of respondents), 2000 |
| Table 21: Specific Working Locations of Small Businesses by Socio-Demographic Group ( percent of respondents), 2000 |
| Legal Status of Small Businesses |
| Socio-Demographic ( percent of respondents), 2000 |
| Small Businesses |
| Table 23: Highest Educational Qualifications of Those Running Small Businesses ( percent of respondents), 2000 |
| Figure 6: Highest Educational Qualifications of Those Running Small Businesses ( percent of respondents), 2000 |
| Table 24: Educational Qualifications of Those Running Small Businesses by Socio-Demographic Group ( percent of respondents), 2000 |
|
|
| Purchasing Preferences |
| Table 25: Purchasing Preferences for Office Electrical Equipment ( percent of respondents), 2000 |
| Chains Are Preferred |
| Specialist Dealers |
| Order |
| Factor |
| Purchasing Profiles |
| Group ( percent of respondents), 2000 |
| Specialist Retail Chains |
| Multiples |
| Specialist Dealers |
| Mail Order |
|
|
| Political Factors |
| Boosted by Telecommunications and the Internet |
| Working Hours Cause Concern |
| Family Employment Practices |
| Economic factors |
| (£bn and index 2000=100), 2000-2004 |
| Social factors |
| Confidence Drops As Caution Rises |
| Single-Person Households Have Mixed Impact |
| 1991-2021 |
| The Move Towards Home Ownership |
| Technological Factors |
| Business on the Move |
| The Internet Changes Everything |
| New Technologies, New Practices |
|
|
| Future Trends |
| Will Convergence Lead to Segmentation? |
| New Products Versus Existing Products |
| Online Activities to Increase |
| Implications for Consumer Markets |
| PC Ownership to Rise |
| The Essential Internet |
| Telecommunications |
| Financial Services |
| Stakeholder Pensions |
| Flexible Mortgages |
| Personal Loans and Insurance Products |
| Employment Levels |
| 2000-2005 |
| Economic Factors |
| The Economy |
| Commercial Implications |
| Equipment Market |
| Table 30: The Forecast SoHo Equipment Market by Sector by Value (£m), 2001-2005 |
| PC Equipment |
| Telecommunications |
| SoHo Furniture |
| Conclusion |
|
|
| Associations |
| Publications |
| Directories |
| General Sources |
| Bonnier Information Sources |
| Government Publications |
| Other Sources |
|
Key Note Research |
|
The Key Note Range of Reports |
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This is the first time that Key Note Market Assessment has examined the SoHo (Small Office/Home Office) market in the UK. This report, one of two, looks particularly at the nature of small businesses and at the attitudes of the SoHo consumer. The key products and services purchased by SoHo consumers are reviewed in a separate product-focused Market Assessment report.
The SoHo market in the UK is defined as covering teleworkers working for an employer as well as people working on a freelance basis from home. It also includes small businesses, defined as those with a turnover of £1m or less per annum and with fewer than 50 employees or partners involved in the business. Small businesses account for around 90 percent of all businesses in the UK, and, as such, constitute a very important market for SoHo equipment and services, such as computer hardware and software, telecommunications equipment and services, and office supplies, i.e. furniture and consumables.
A key feature of this report is the exclusive quantitative research commissioned by Key Note from NOP Financial. This research, carried out in 2000, looks at purchasing intentions for various SoHo equipment sectors, penetration levels, current usage patterns and attitudes towards newer technologies such as the Internet. The data is analysed by demographic and business subgroup in order to provide a profile of typical small business users.
The report also provides an overview of the issues surrounding small businesses, using financial and demographic data, which is analysed in detail. The political and social issues within the SoHo market are analysed with regard to any positive or negative influences on the rate of growth in the number of small business set-ups, and background information is provided on economic indicators, demographic trends and changes in employment structure in the UK.
In summary, this report aims to provide an overview of the small business and SoHo market in the UK. It examines attitudes towards the future, and assesses the implications for suppliers of services and equipment.
Text © 2001 MAPS
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Last updated by Mandy Porteous September 2001