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MP65363
MAPS : Personal Loans: December 2003

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This report covers: personal loans, mainstream loans, car loans, loans for the poor, commercial lenders, credit unions, catalogue loans, loans for the self-employed, tied loans, supermarket loans,

companies covered include: Egg, The Woolwich, Sainsbury's Bank, Abbey National, Alliance & Leicester, Barclays, HBOS, HSBC Holdings, Lloyds TSB, Northern Rock, Royal Bank of Scotland, Virgin Money,

EXECUTIVE SUMMARY

Executive Summary
LOANS INFLATION
People borrowed more in 2002 than in 2001, and advances have continued to grow in 2003. In July 2003, total lending to the UK private sector was £12.2bn. This figure was above the previous month's figure of £4.5bn, and larger than the recent monthly average of £9.1bn.
SCOTTISH STRENGTH
Royal Bank of Scotland (RBS) continues to dominate personal loans through its many strongly branded businesses, such as Direct Line, National Westminster (NatWest), Lombard Direct and RBS' own loans business. In addition, RBS is in partnership with Tesco Personal Finance and supplies Virgin Money.
Marketing effort is increasingly pitched to direct sales from the loan suppliers themselves and from brokers, but the large banks promote their ability to offer customers a choice. Of all the high-street banks, Barclays is the most committed to a single brand name for products delivered though a variety of channels. Brokers increasingly specialise in borrowers who fail automated credit scoring.
BIGGER SQUEEZE ON INCOMES
In coming years, people will experience a greater squeeze on their finances in their prime earning years. The demands of a mortgage, life insurance, pension contributions, health insurance and children's higher education will increasingly restrict disposable incomes and thus the potential for loan repayments. It will be increasingly important for lenders to understand the psychological profiles of their loan customers and potential customers.
The prime market for loans is, and will remain, the nine million households, approximately, with two non-retired adults with and without children and single people of working age, living on their own or as a member of a household headed by someone else.
DOWNWARD SHIFT IN LOANHOLDERS' PROFILE
In the years to 2008, it is likely that credit cards will take market share from structured personal loans for amounts of up to around £5,000. Low-income borrowers, who are unattractive to the card issuers, will continue to seek loans, often through brokers and frequently at less than favourable rates. For home buyers and owners, flexible mortgages secured on the value of their property are more economic than personal loans as a means of raising cash, because repayments are at mortgage rates even for small additional loans. The profile of personal-loan holders will shift down the socio-economic and income scales, towards borrowers with poor credit ratings.
FORECASTS FOR 2008
There are a considerable number of variables that affect the loans market, and it is almost impossible to forecast what will happen with any large degree of certainty. However, Key Note expects gross lending in 2008 to be worth between £96bn and £130bn at 2003 prices, depending on the choice of a moderately pessimistic or moderately optimistic scenario for the sector. Certainly, the current rate of growth has been more fitful than it was at the beginning of this century, but the banks seem confident that, although house prices will slow and interest levels will remain low, the economy is unlikely to slip back into boom or bust, and thus demand for personal loans will stay reasonably high, although with a low growth rate.

TABLE OF CONTENTS

Executive Summary
 
LOANS INFLATION
 
SCOTTISH STRENGTH
 
BIGGER SQUEEZE ON INCOMES
 
DOWNWARD SHIFT IN LOANHOLDERS' PROFILE
 
FORECASTS FOR 2008
 
1. Introduction
 
THE TOPIC
 
OBJECTIVES
 
METHODOLOGY
 
Original Research
 
Problems in the Research Process
 
DEFINITION
 
2. Strategic Overview
 
MARKET DYNAMICS
 
The Market for Personal Loans
 
Mainstream Loans
 
Car Loans
 
Loans for the Poor
 
Commercial Lenders
 
Credit Unions
 
Loans for the Self-Employed
 
Table 1: Number of Employees in the UK (000), February to April 2001 to February to April 2003
 
Not-for-Profit Organisations
 
Tied Loans
 
PERSONAL LOANS IN AUTUMN 2003
 
Table 2: Net Borrowing by Consumers in Real Terms† (£bn at 2001 prices), 1996-2002
 
Loans of £500 and £1,000
 
Loans of £5,000 and £10,000
 
Loans of £20,000
 
Old and New Lenders in Interest Rate Competition
 
Table 3: Sample APRs for Unsecured Loans of £1,000 and £10,000 (%), 24th June 2003
 
Consumer Credit
 
Table 4: Consumer Credit (£m), 1996-2001
 
Table 5: Total Lending to Individuals (£m and %), October 2002 to October 2003
 
DISTRIBUTION
 
Choice of Distribution Channels
 
Brokers Cater for Subprime Borrowers
 
COMPETITIVE STRUCTURE
 
Leading Lenders
 
Straightforward Personal Loans from Banks and Building Societies
 
All-in-One Mortgages and Personal Loans
 
Egg, The Woolwich and The One Account
 
Supermarket Loans
 
Tesco Personal Finance
 
Table 6: A Comparison of Tesco Loans of £7,500 Paid Back Over 5 Years With Other Selected Lenders (% and £), December 2003
 
Sainsbury's Bank
 
Table 7: A Comparison of Sainsbury's Bank Loans of £7,500 Paid Back Over 5 Years With Other Selected Lenders (% and £), 2003
 
High-Street Branches in Supermarkets
 
Catalogue Loans
 
Other Loans
 
ADVERTISING
 
Main Media Advertising
 
Prime Targets
 
THE CONSUMER
 
MARKET FORECASTS
 
3. Demographic Influences
 
BACKGROUND
 
POPULATION TRENDS
 
The UK Population
 
Table 8: The UK Population by Age Group (%), 1961, 1994 and 2031
 
Table 9: UK Dependant Population by Age† (million), 1971-2023
 
Banks Deny Older People Credit
 
HOUSEHOLD TRENDS
 
Table 10: Number of Households in Great Britain (million and number), 1971, 1981, 1991 and 2002
 
Table 11: Families with Dependant Children† in Great Britain by Family Type and Marital Status (% and 000), 1985-2001
 
CONSUMER TRENDS
 
4. Marketing Trends
 
ADVERTISING AND PROMOTION
 
Advertisements in Traditional Media
 
Table 12: Main Media Advertising Expenditure on Major Personal-Loan Products (£000), Year Ending June 2003
 
Advertisements in New Media
 
Direct Marketing
 
Table 13: UK Direct Mail Volumes by Type (million items), 1990-2002
 
Table 14: Business-to-Business Response Rates to Direct Marketing by Sector (number and %), 2003
 
Point of Sale
 
MARKETING
 
Loyalty Rewards
 
Retail Ambience
 
Distribution
 
5. An International Perspective
 
MARKET DEVELOPMENTS
 
COMPETITIVE ENVIRONMENT
 
CONSUMER BEHAVIOUR
 
6. PEST Analysis
 
POLITICAL FACTORS
 
Regulation
 
Overindebtedness
 
ECONOMIC FACTORS
 
The UK Economy
 
Table 15: Key UK Forecasts (%, million and £bn), 2003-2006
 
Weekly Household Expenditure by Income Group
 
Table 16: Weekly Household Expenditure in the UK on Loans to Clear Other Debts by Income Group (£ per week and %), 2000/2001
 
Weekly Household Expenditure by Age
 
Table 17: Weekly Household Expenditure in the UK on Loans to Clear Other Debts by Age of Head of Household (£ per week and %), 2000/2001
 
Weekly Household Expenditure by Region
 
Table 18: Weekly Household Expenditure in the UK on Loans to Clear Other Debts by Region (£ per week and %), 2000/2001
 
Consumer Credit
 
Table 19: Consumer Credit Net Lending in the UK (£m and index 1998=100), 1998-2002
 
SOCIAL FACTORS
 
TECHNOLOGICAL FACTORS
 
7. Consumer Dynamics
 
OVERVIEW
 
Table 20: Summary of Results (% of respondents), 2003
 
SURVEY RESULTS
 
"I Have One Personal Loan Now"
 
"I Have More Than One Personal Loan"
 
Table 21: Current Personal Loans (% of respondents), 2003
 
"I Have Had A Personal Loan In The Past"
 
"I Intend To Apply For A Personal Loan Within The Next 12 Months"
 
Table 22: Past Use of and Future Interest in Personal Loans (% of respondents), 2003
 
"If I Need A Loan, A Relative Or Friend Would Supply One"
 
"I Prefer To Save Up Before Buying A Big Item Instead Of Taking Out A Personal Loan"
 
Table 23: Loans from Relatives and Friends and Avoiding Loans Altogether (% of respondents), 2003
 
"I Have Already Or Would Take Out Insurance To Cover Personal-Loan Repayments In The Event Of Being Ill Or Unemployed"
 
"I Compare The Terms Of Several Loans Before Deciding Which One To Apply For"
 
Table 24: Attitudes Towards Loan Insurance and Loan Terms (% of respondents), 2003
 
"I Have Taken Out A Personal Loan Over The Telephone"
 
"I Have Taken Out A Personal Loan Over The Internet"
 
Table 25: Arranging Loans Over the Telephone and the Internet (% of respondents), 2003
 
"I Would Take Out A Personal Loan Over The Internet"
 
"I Use One Or More Credit Cards"
 
Table 26: Intention to Take Out an Internet Loan and Use of Credit Cards (% of respondents), 2003
 
"I Have A Mortgage Or Fully Own My Own Home"
 
"A Low Interest Rate Would Be The Most Important Factor If I Were Looking For A Personal Loan"
 
Table 27: Home Ownership and the Importance of a Low Interest Rate (% of respondents), 2003
 
"The Lender's Reputation Would Be The Most Important Factor If I Were Looking For A Personal Loan"
 
Table 28: The Importance of a Lender's Reputation (% of respondents), 2003
 
8. Company Profiles
 
ABBEY NATIONAL PLC
 
Corporate Strategy
 
Distribution
 
Advertising
 
Profitability
 
Table 29: Financial Results for Abbey National PLC (£m), Years Ending 31st December 2000-2002
 
Future Company Developments
 
ALLIANCE & LEICESTER PLC
 
Corporate Strategy
 
Distribution
 
Advertising
 
Profitability
 
Table 30: Financial Results for Alliance & Leicester PLC (£m), Years Ending 31st December 2000-2002
 
Future Company Developments
 
BARCLAYS PLC
 
Corporate Strategy
 
Distribution
 
Advertising
 
Profitability
 
Table 31: Financial Results for Barclays PLC (£m), Years Ending 31st December 2000-2002
 
Future Company Developments
 
HBOS PLC
 
Corporate Strategy
 
Distribution
 
Advertising
 
Profitability
 
Table 32: Financial Results for HBOS PLC (£m), Years Ending 31st December 2001 and 2002
 
Future Company Developments
 
HSBC HOLDINGS PLC
 
Corporate Strategy
 
Distribution
 
Profitability
 
Table 33: Financial Results for HSBC Holdings PLC ($m), Years Ending 31st December 2000-2002
 
Future Company Developments
 
LLOYDS TSB GROUP PLC
 
Corporate Strategy
 
Distribution
 
Advertising
 
Profitability
 
Table 34: Financial Results for Lloyds TSB Group PLC (£m), Years Ending 31st December 2000-2002
 
Future Company Developments
 
NORTHERN ROCK PLC
 
Corporate Strategy
 
Distribution
 
Advertising
 
Profitability
 
Table 35: Financial Results for Northern Rock PLC (£m), Years Ending 31st December 2000-2002
 
Future Company Developments
 
THE ROYAL BANK OF SCOTLAND GROUP PLC
 
Corporate Strategy
 
Advertising
 
Distribution
 
Profitability
 
Table 36: Financial Results for The Royal Bank of Scotland Group PLC (£m), Years Ending 31st December 2000-2002
 
Future Company Developments
 
OTHER COMPANIES
 
Marks and Spencer Financial Services
 
Corporate Strategy
 
Future Company Developments
 
Sainsbury's Bank
 
Corporate Strategy
 
Future Company Developments
 
Virgin Money
 
Corporate Strategy
 
Future Company Developments
 
9. The Future
 
EXTERNAL INFLUENCES: PRESSURES ON INCOMES
 
Sound UK Economy
 
Finances Under Pressure
 
Debt Management and the Pressure for Social Lending
 
More Older Borrowers
 
Inflation and Population Forecasts
 
Table 37: Forecast Increase in UK Retail Price Index (% and index 2001/2002=100), 2001/2002-2006/2007
 
Savings and their Impact on Loans
 
Table 38: Households in Great Britain with Savings by Economic Status (% and million), 2000/2001
 
MARKET FORECASTS
 
10. Further Sources
 
Associations
 
Publications
 
General Sources
 
Bonnier Information Sources
 
Government Sources
 
Other Sources

Text © 2003 Key Note

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