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MAPS INDEPENDENT FINANCIAL ADVISORS : APRIL 2003
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This report covers: Independent Financial Advisers, training, Regulations, Polarisation, Suitability, Products, Customer risk, pensions mis-selling, failings, technology, composition of household wealth, personal sector financial assets, code of practice, Myners report, distribution, personal lines, motor insurance, household insurance, life insurance, pensions, mortgages, endowment mortgages, commission, investments, unit trusts, corporate bonds, investment trusts, ISAs, hedge funds, defaults, compensation, stakeholder pensions, single premiums, commission rebating, consumer dynamics, tied agents,IFAS,pensions, Hedge Funds, Cororate Bonds,defaults , funds of funds,PEPs and ISAs, investments, with-profits funds and distribution bonds, insurance, motor insurance, personal insurance,

Companies covered include:Bradford and Bingley, Towry Law, Inter-Alliance, Hargreaves Lansdown, HSBC Trust, Misys, Bankhall, Tenet Group, Berkeley Berry Birch,Burns-Anderson,

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TABLE OF CONTENTS

1. Introduction 8
2. Strategic Overview 9
MARKET DYNAMICS 9
Market Sectors 9
Current Status of the Market 9
Largest Sector 9
Fastest-Growing Sector 9
Slowest-Growing Sector 9
DISTRIBUTION 10
Top Ten IFAs 10
Table 1: The Top Ten Independent Financial Advisers by Turnover and Size of Salesforce (£m), 2002 10
Women 10
Regional Variations 11
Consolidation of the Industry 11
Product Distribution 12
Table 2: Independent Financial Advisers' Share of New Business Measured by APE by Product Type ( percent), 1998-First Quarter of 2002 12
COMPETITIVE STRUCTURE 13
Number of IFAs 13
Advertising/Client Recruitment 13
Table 3: Main Media Advertising Expenditure on Independent Financial Advice (£000), Years Ending December 2001 and 2002 13
TRAINING 15
Financial Planning Certificate (FPC) 15
How is it Achieved? 15
Details 15
Advanced Financial Planning Certificate (AFPC) 16
How is it Achieved? 16
Details 16
Investment Advice Certificate (IAC) 16
How is it Achieved? 16
Details 16
Certificate for Financial Advisers (CeFA) 16
How is it Achieved? 16
Details 16
REGULATORY BODIES 17
Financial Services Authority 17
Association of British Insurers 17
Chartered Insurance Institute 17
Investment Management Association 17
POLARISATION 18
COMMISSION AND FEES 18
RECENT REGULATORY DEVELOPMENTS 19
Depolarisation — The Defined Payment System (DPS) 19
The 'Menu' Approach 19
Professional Indemnity Insurance 20
Financial Services Practitioner Panel Survey 20
TECHNOLOGY 21
CONSUMER DYNAMICS 21
Trust 21
Household Wealth 22
MARKET FORECASTS 22
3. Insurance 23
BACKGROUND 23
Structure of the UK Insurance Market 23
Household Expenditure on Insurance 23
Investment Holdings 23
DISTRIBUTION 24
Total Industry Value and Growth 24
Table 4: General Insurance Business by Gross Written Premium and by Source of Business (£m and percent), 1997-2001 24
Personal Lines 25
Table 5: Personal Lines Insurance Business by Gross Written Premium and by Source of Business (£m and percent), 1997-2001 25
Motor Insurance 26
Table 6: Motor Insurance Business by Gross Written Premium and by Source of Business (£m and percent), 1997-2001 27
Household Insurance 28
Table 7: Household Insurance Business by Gross Written Premium and by Source of Business (£m and percent), 1997-2001 28
Other Personal Lines Insurance 29
Table 8: Other Personal Lines Insurance Business by Gross Written Premium and by Source of Business (£m and percent), 1997-2001 30
LONG-TERM INSURANCE (LIFE AND PENSIONS) 31
Table 9: Total Individual Annual Premium Equivalent by Gross Written Premium and by Source of Business (£m and percent), 1998-2002 31
4. Mortgages 33
THE HOUSING MARKET 33
REGULATION 33
Mortgage Examinations 33
ISSUES IN THE MARKET 34
Sub-Prime Lenders 34
Self-Certification Mortgages 34
ENDOWMENT MORTGAGES 35
Market Share 35
Table 10: Independent Financial Advisers' Market Share of Mortgages in Gross Advances ( percent), 1998-First Quarter of 2002 36
5. Investments 37
BACKGROUND 37
Distribution 37
Table 11: Gross Retail Sales by Distribution Channel (£m), 1997-2002 37
Table 12: ISA and Overall Sales by Distribution Channel ( percent), 2000-2002 38
PEPs and ISAs 38
Corporate Bonds 39
With-Profits Funds and Distribution Bonds 39
Hedge Funds 40
Funds of Funds 40
Defaults 41
Table 12: Number of Firms Declared in Default, April 1994-1995 to April 2001-2002 41
6. Pensions 42
INTRODUCTION 42
THE SAVINGS GAP 42
Saver Summit 43
Pensions Calculator 43
Stakeholder Pensions 43
THE PICKERING REPORT 44
IMPLICATIONS FOR IFAs 44
DISTRIBUTION 45
Table 13: Sources of Individual Pensions — New Single Premiums ( percent), 1998-2002 46
Table 14: Sources of Individual Pensions — New Regular Premiums ( percent), 1998-2002 47
7. An International Perspective 48
INTRODUCTION 48
Eu Regulation 48
INSURANCE 48
MACROECONOMIC INFLUENCES 49
8. PEST Analysis 50
POLITICAL FACTORS 50
ECONOMIC FACTORS 50
SOCIAL FACTORS 51
TECHNOLOGICAL FACTORS 51
9. Consumer Dynamics 52
NOP RESEARCH 52
Table 15: Summary of NOP Research ( percent of respondents), 2002 52
Why People Consult Independent Financial Advisers 53
Attitudes Towards Independent Financial Advisers 53
Attitudes Towards Financial Advice 53
Table 16: Attitudes Towards Previous Sources of Financial Advice ( percent of respondents), 2002 54
In the Past I Have Consulted a Tied Agent, With Either a Bank, Building Society or Insurance Company (S1) 56
I Have Used the Services of an Independent Financial Adviser or IFA for Short (S2) 57
Table 17: Attitudes Towards Financial Advice from Financial Services Organisations or Family ( percent of respondents), 2002 58
I Would Consult a Bank, Building Society or Insurance Company If It Offered a Variety of Other Companies' Products as Well as Its Own (S3) 60
I Ask Members of My Family for Financial Advice (S4) 61
Table 18: Attitudes Towards Financial Advice from Friends and Work Colleagues ( percent of respondents), 2002 62
I Ask Friends Who Are Not Work Colleagues for Financial Advice (S5) 64
I Ask Work Colleagues for Financial Advice (S6) 64
Table 19: Attitudes Towards Consulting IFAs About Life Insurance and Mortgages ( percent of respondents), 2002 65
I Would Consult an IFA About Life Insurance (S7) 67
I Would Consult an IFA About a Mortgage (S8) 68
Table 20: Attitudes Towards Consulting IFAs About Unit Trusts and Equity Investment Portfolios ( percent of respondents), 2002 69
I Would Consult an IFA About Unit Trust Investments (S9) 71
I Would Consult an IFA About An Equity Investment Portfolio (S10) 72
Table 21: Attitudes Towards Consulting IFAs About Tax-Efficient Investments and Pensions ( percent of respondents), 2002 73
I Would Consult an IFA About Tax-Efficient Investments (S11) 75
I Would Consult an IFA About Options for My Pension (S12) 76
Table 22: Attitudes Towards Consulting Financial Websites and Continued Use of an IFA ( percent of respondents), 2002 77
During the Next Year I Intend to Seek Advice from a Financial Website (S13) 79
I Have Used an IFA Before, and Would Use an IFA Again (S14) 80
Table 23: Other Opinions About IFAs ( percent of respondents), 2002 81
None of These (S15) 83
Don't Know (S16) 84
10. Company Profiles 85
INTRODUCTION 85
NATIONALS 85
Bradford & Bingley 85
Towry Law 86
Inter-Alliance Group 86
Hargreaves Lansdown 86
HSBC Trust 87
NETWORKS 87
Misys 87
Bankhall 88
Tenet Group 88
Berkeley Berry Birch 88
Burns-Anderson 89
11. The Future 90
FUTURE OF FINANCIAL SERVICES INDUSTRY 90
FORCES FOR CHANGE 91
Technology 91
Consumers and the Internet 91
IFAs and the Internet 91
Regulation 92
IFAS — STATISTICAL FORECASTS 92
IFA Share of Market Sectors 92
Table 24: Possible Scenario for IFA Share Using a Polarised Paradigm (£bn and percent), 2003-2007 93
Table 25: Possible Scenario for IFA and Multi-Tied Market Share in a Post-Depolarised Industry (£bn and percent), 2003-2007 93
12. Further Sources 94
Associations 94
Publications 95
General Sources 95
Bonnier Information Sources 96
Government Sources 97
Independent Financial Advisers 97

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EXECUTIVE SUMMARY

Since January 2002, the market for Independent Financial Advisers (IFAs) has been the focus of considerable debate.
With increased competition within the market, the heightened costs of regulation compliance and the emergence of new Web-based technologies, key figures within the financial services industry have argued that IFAs face a bleak future. It is certainly the case that the industry is currently undergoing transformation and that IFAs face insecurity in the short term.
However, Key Note expects that while there will be considerable changes in the shape of the market in the next few years, if IFAs focus on keeping ahead of these new developments and take steps to consolidate and nurture their client base, the IFA market will stabilise well before the end of the decade and IFAs will enjoy a promising future across the range of financial services products.
The Financial Services Authority (FSA), the government watchdog, has increasingly regulated the market. IFAs have strict qualifications to obtain and update, and stringent compliance codes to which they must adhere. However, the FSA has recently been criticised for damaging the market through over-regulation. This appears to have been acknowledged by the FSA, which is taking steps to address the burden of regulation.
Recent regulatory developments strive to make the market more transparent by introducing the 'menu' payment system, whereby all IFAs offer a choice of commission or fees. Many IFAs already work in this way and will not be dramatically affected by the changes. For others, transparency is likely to increase trust and good customer relations.
Small IFAs lacking the capital to invest in areas such as compliance and IT may need to form networks if they are to compete with the technology and economies of scale enjoyed by large companies.
The IFA networks will increase in size and coverage, allowing member firms to share regulatory and technological costs with the support of large customer databases, covering all types of product and most retailers.
In 2002, there were many mergers and acquisitions as more firms have sought to take advantage of large economies of scale in a market in which profits are declining due to increased costs and a reduction in commission.
IFAs have achieved a major share in the distribution of many financial products. There is a large savings gap in the UK, and the Government is taking steps to promote individual pension saving. IFAs already enjoy a major presence in this sector, which is likely to grow in the future. IFAs also enjoy a large proportion of mortgage business, and 2001/2002 saw a dramatic increase in remortgaging, as a result of rising house prices and falling interest rates.
IFAs dominate unit trust advice on behalf of individuals. IFAs' share of this market may be threatened by investors with the confidence and time to shop around the new Web-based fund supermarkets.
Key Note commissioned an exclusive survey of 906 consumers and discovered that most respondents would seek advice from a bank or building society that offered a wide range of products other than its own. The survey also found that a sizeable minority rely on their family for advice and that the largest proportion of individuals would consult an IFA about a mortgage.

Text © 2003 MAPS

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Last updated by Amanda Porteous June 2003