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| MP65181 |
| MAPS FINANCIAL SERVICES MARKETING TO C1, C2, D AND E : JULY 2001 |
| Overview |
Editor: Simon Taylor
ISBN:
1-84168-238-1
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|
Executive Summary |
|
|
| THE TOPIC |
| Objectives |
| Methodology |
| ORIGINAL RESEARCH |
| Problems in the Research Process |
| Definition |
|
|
| How the government classifies jobs |
| Women outnumber men in lower-income groups |
| Table 1: UK Working Population by Socio-Economic Group (million), 1999 and 2001 |
| Table 2: Profile of Households in Great Britain by Amount of Savings (million households and £), 1999 |
| Figure 1: Profile of Households in Great Britain by Amount of Savings (million households and £), 1999 |
| FINANCIAL LIFE CYCLES |
| Opportunities and barriers |
|
|
| Little Change in Make-Up of Household Income |
| Table 3: Composition of UK Household Income ( percent and £bn), 1987-1999 |
| Disposable Incomes Static |
| Table 4: Household Disposable Income, Consumption and Saving (£m), 1997-1999 |
| Figure 2: Household Disposable Income, Consumption and Saving (£m), 1997-1999 |
| Table 5: Income Bands by Gender (000 and percent), 2000/2001 |
| 2000/2001 |
| Dependent Women |
| Table 6: Causes of Change in Household Income ( percent), 1991/1996 |
| Table 7: Change Between Income Quintiles ( percent of adults), 1991 and 1998 |
| No Children Equals More Cash |
| ( percent of group in each quintile), 1996/1997 and 1998/1999 |
| 1998/1999 |
| 1998/1999 |
| New Help for Low-Income Families |
| Table 10: Income and Source of Income by Household Composition (£ per week and percent), 1999/2000 |
| Slow Increase In Pensioners Incomes |
| Table 11: Pensioners Gross Income by Source ( percent of total income), 1994/1995-1998/1999 |
| Older middle-aged maintaining incomes better |
| Table 12: Income and Source of Income by Age of Head of Household in the UK (£ per week and percent), 1999/2000 |
| 1999/2000 |
| Table 13: Household Income by Occupation of Head of Household (£ per week), 1999-2000 |
| Figure 6: Household Income by Occupation of Head of Household (£ per week), 1999-2000 |
| 2001 |
| 2001 |
| and Credit |
| Savings Ratio Down to 3 percent |
| Table 15: Household Savings by Weekly Income in Great Britain (£, million households and percent of households), 1998/1999 |
| Figure 8: Household Savings by Weekly Income in Great Britain ( percent of households), 1998/1999 |
| Life and Pensions More Significant Than Property |
| 1987-2000 |
| at Current Prices (£bn and £), 2001 |
| Figure 9: Estimated Value of UK Household Wealth at Current Prices (£), 2000 |
| of wealth |
| Table 18: Distribution of UK Wealth ( percent), 1976, 1998 and 2001 |
| UK Wealth Excluding Dwellings ( percent), 1976, 1998 and 2001 |
| UK Wealth Excluding Dwellings ( percent), 1976, 1998 and 2001 |
| Credit culture |
| Near the Credit Ceiling? |
| Table 20: UK Consumer Credit Net Lending (£m), December 1999 and December 2000 |
| Figure 11: UK Consumer Credit Net Lending (£m), December 1999 and December 2000 |
| (£m), 1997-2000 |
| Figure 12: UK Consumer Credit Gross Lending (£m), 1997-2000 |
| Endemic Credit |
| Table 22: Proportion of Personal Expenditure Financed by Credit by Socio-Economic Group in the UK ( percent), 1997/1998 |
| Figure 13: Proportion of Personal Expenditure Financed by Credit by Socio-Economic Group in the UK ( percent), 1997/1998 |
|
|
| financial services |
| 1999/2000 |
| Financial Services |
| Great Britain by Weekly Household Income ( percent), 1998/1999 |
| at Selected Ages (000), 1998/1999 |
| by Gender ( percent), 1998 |
| Financial Services in Flux? |
| Consolidation Continues |
| Pre-Tax Profit and Market Capitalisation (£m and percent), 2000 |
| 2000 |
| 2000 |
| for customers |
| Services for the less wealthy: out of the mainstream |
|
|
| Less-affluent men are not frequent readers |
| Table 28: Penetration of Book-Reading at Home in the UK by Socio-Economic Group ( percent), 1996/1997 |
| Figure 16: Penetration of Book-Reading at Home in the UK by Socio-Economic Group ( percent), 1996/1997 |
| Little advertising for basic products |
| Less choice for customers |
| (£m), 1999 and 2000 |
| Table 30: The Four Largest Advertisers in Selected Financial Services Categories by Share of Advertising Expenditure ( percent), 2000 |
| Compensation mania pushes premiums up |
| and 2000 |
| Table 32: Main Media Advertising Expenditure in the Principal Categories of Financial Services (£m and percent), 1999 and 2000 |
| Equity release: not suitable for poorer pensioners |
| Table 33: Major Advertisers of Mortgages (£m and percent), 2000 |
| Credit-card choice lacking |
| Table 34: Major Advertisers of Credit and Charge Cards (£m and percent), 2000 |
| ISAs advertised less than credit cards |
| Table 35: Major Advertisers of ISAs (£m and percent), 2000 |
| More controls would increase advertising complexity |
| are the CDEs with money to spare? |
| Testing ACORN |
| Experians Financial Strategy |
| Table 36: Experians Financial Strategy Segments by Typical Socio-Economic Group and UK Population ( percent and 000), 2001 |
|
|
| more savings |
| 1998-2002 |
| Figure 17: European Household Savings Rates in Selected European Countries ( percent), 1998-2002 |
| Pensions paradox |
| Table 38: Current and Projected State Spending on Pensions in Selected Countries of the World ( percent of GDP), 2000 and 2020 |
| Services |
| Opportunities |
| Perhaps |
| Spare Cash |
| Table 39: Average Household Disposable Income and Spending by Occupational Group (£ per week), 1999/2000 |
| Table 40: Average Household Disposable Income and Spending by Age of Head of Household (£ per week), 1999/2000 |
| 1999/2000 |
| Pensioners Proliferate |
| Table 41: Number of Households in Great Britain by Household Size (million), 2001 |
| Figure 19: Number of Households in Great Britain by Household Size (million), 2001 |
| Stakeholder Marketing Challenge |
| Table 42: The UK Population by Age and Gender (million), 1901-1999 and Forecast to 2026 |
| Threats |
| Not Fully Switched on to the Internet |
| Tough for Those on Lower-Middle Incomes |
|
|
| INTRODUCTION |
| less affluent |
| More debt where property prices highest |
| Fewer loans for lower-income groups |
| Table 43: Loans and Indebtedness ( percent of respondents), 2001 |
| Steep fall in card usage among poorer households |
| Big fall in savings accounts |
| Table 44: Credit Cards and Savings Accounts ( percent of respondents), 2001 |
| Static tax-exempt savings |
| Mortgage exclusion zone |
| Table 45: ISAs, PEPs, TESSAs and Mortgages ( percent of respondents), 2001 |
| Health insurance luxury |
| Buildings insurance: premiums rise |
| Direct systems do not help the disadvantaged |
| Table 46: Health and Buildings Insurance ( percent of respondents), 2001 |
| Big fall in contents insurance for the DE group |
| Fewer cheque books |
| Table 47: Home-Contents Insurance and Cheque-Book Accounts ( percent of respondents), 2001 |
| Loyalty cards static |
| Pension misunderstanding? |
| Table 48: Loyalty Cards and Company Pensions ( percent of respondents), 2001 |
| marginal importance |
| rate of return |
| 2001 |
| so important |
| Table 50: Importance of Branches ( percent of respondents), 2001 |
| Reluctance to make pension contributions |
| Table 51: Contributions to Company and Personal Pensions ( percent of respondents), 2001 |
| C2s maintain pension contributions |
| Table 52: Contributions to Company and Personal Pensions ( percent of respondents), 2001 |
| Decline in contributions over £200 a month |
| Table 53: Contributions to Company and Personal Pensions ( percent of respondents), 2001 |
| Stakeholder pension publicity falls on deaf ears |
| Table 54: Intended Contributions to Stakeholder Pensions ( percent of respondents), 2001 |
| C1s and C2s taking to the phone |
| Table 55: Buying Financial Services by Telephone ( percent of respondents), 2001 |
| THE DE GROUP lagging in Internet revolution |
| Table 56: Using the Internet ( percent of respondents), 2001 |
| Uncertainty about education funding |
| Pushed to the margins? |
|
|
| Introduction |
| Post Office |
| accounts |
| mortgages |
| Britannic and the undervalued C2DEs |
| Catalogue finance |
| Claims Direct and the blame society |
| Credit Unions |
| Friendly Societies |
| release |
| National Savings |
| 1999 and 2001 |
| Provident Financial and the home credit industry |
| Saga and the over-50s |
| Standard Life Bank and Direct Line: pooled savings |
| Supermarket banks |
| The Co-operative Group |
| Marks & Spencer |
| Morrisons |
| Safeway |
| Sainsburys |
| Tesco |
|
|
| No thanks to risk |
| The multi-tie era |
| Episodic marketing |
| The pensions question |
| Retirement at 70? |
| Table 58: The UK Population by Gender and Age Group (million), 1901-2026 |
| Table 59: Ratio and Forecast Ratio of Over-60s to all Others in the UK Population, 1996-2026 |
| Table 60: The UK Population by Gender and Age (000), 1996-2026 |
| Costs of Care |
| Postponing the Reckoning with Credit |
| Insurance concentration pushes premiums up |
| Vulnerability of modern economies |
| Better for C2s and Ds than for C1s and Es |
| Wealth |
| Table 61: Personal Savings and Investments at Current Prices (£bn), 1995, 1999 and 2001 |
| Table 62: Estimated Value of Household Wealth in the UK (£bn, £ per person and £ per household), 2001 |
| The Wealth Engine Stalls |
| 2001-2006 |
| 2001-2006 |
| The Many Who Share a Little |
| Table 65: Estimated Holdings of Savings and Investment Products in the UK by C1s, C2s, Ds and Es ( percent and £bn), 2001 and 2006 |
| 2001 |
| 2006 |
| 2006 |
| Private sector is not a social service |
| Organisations to watch |
| Last words |
|
|
|
|
| Associations |
| Publications |
| General Sources |
| Sources |
| Government and Official Sources |
| Other Sources |
|
Key Note Research |
|
The Key Note Range of Reports |
This report investigates the financial
needs of those in the CDE
socio-economic groups, and assesses how well
financial services companies are meeting their financial requirements. Almost
60 percent of the population of working age are in socio-economic groups C1, C2, D and
E. The C1s are the most numerous, at over 7.7 million, just over one in five of
the working population. The unskilled Es are the least numerous, comprising
less than 5 percent of the working-age population, but in the whole population they
are joined by retired people who are dependent on the state pension. Women
outnumber men considerably in the lower-income groups: around 88 percent of working
women are in groups C1C2DE, compared with 70 percent of men, according to the General
Household Survey for Great Britain.
C2 workers are still falling in number by more than 2 percent between 1999 and 2001. This reflects skills shortages in trades such as electrics and plumbing, as well as the decline in some traditional occupations, notably mining, steelmaking and skilled engineering trades in the manufacturing industry. The number of non-manual C1 workers increased by almost 4 percent between 1999 and 2001. Many of the new C1 jobs are in call centres and are filled by women.
There are various dominant themes in the finances of CDEs. They have an early start to earning, tending to go into work straight from school, or to study vocational subjects at further education college. They rarely have higher education to degree level or beyond. Financial services companies need to persuade these young workers to save, invest and insure before they take on heavy family responsibilities. The absence of financial education in schools, and often in colleges too, is a big handicap.
CDE men tend to have adequate earnings when they are in work and doing many hours of overtime, but they are vulnerable to accidents and occupational diseases. Women suffer financially from the overtime culture in the UK, because their family responsibilities mean that they often cannot commit themselves to regular overtime. This puts them at a disadvantage for both promotion and in the financial services market. Their low incomes prevent them from saving much towards retirement.
Benefit rules discourage people on low incomes from struggling to amass assets or capital because of the small amounts they are allowed to keep if they do need state help. However, the amounts have been increased recently, for example, from £3,000 to £8,000 (£12,000 for pensioners) for Income Support and £18,500 for state-financed care in a nursing home.
Scarcely any expansion in wealth is likely during 2001 and 2002. This is a signal for precautionary financial services, notably income-protection insurance and private medical insurance, because income earners with responsibilities will seek to minimise the risk of interruptions to their income stream. Cash deposits will rise, even though interest rates will be low and returns on standard savings accounts may be negative for example, if inflation is 3 percent and the interest rate on a deposit is 2 percent, the depositor would have a negative return of 1 percent. Recent stock-market turbulence will make the British even more cautious than normal, and they will be nervous of equity-based investments. National Savings has a good opportunity to increase its business. The nation needs stakeholder pensions, but these will have to be marketed with far more flair than at present. Householders will be keener to ensure that they are fully covered by buildings and contents insurance, if they can obtain this kind of insurance.
Changes in wealth distribution between 2001 and 2006 will benefit the C1 to E groups only marginally overall. Within these groups, the C2s and Ds will do better than the Es, and the C1s are likely to do the worst of all. The new tax credits will benefit working households on low incomes, if they have children, and so semi-skilled Ds and unskilled Es will gain. Many working C1s will earn just too much to receive credits, and their position overall is unlikely to improve. C1 jobs in offices are vulnerable to further automation, and this will help to keep wage rises low. Pensioner Es benefit from the Minimum Income Guarantee, and C2s, especially skilled tradesmen, have quite a promising outlook.
The private sector will not be able to deliver all of the financial security that their customers want. Mis-selling of pensions, poorly performing endowments, investments that lose value as well as gain, property that is too vulnerable to insure, etc., indicate that it would be in societys interests for the public sector to take over a larger share of responsibility for social protection. In a riskier, more unstable world, it is beyond the capacity of the private sector to offer high-quality financial products at reasonable cost, year in and year out.
Text © 2001 MAPS
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© 2001 www.the-list.co.uk Ariadne
Last updated by Paul Tucker 22nd August 2001