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MP63129
MAPS EASTERN EUROPEAN TRAVEL : 1999
Overview

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TABLE OF CONTENTS

1. Introduction 1
2. Executive Summary 2
Introduction 2
Market Overview 2
Consumer Profile 4
Distribution 5
Eastern European Destinations 5
Future Prospects 6
3. Definitions 8
Tourism 8
Forms of Tourism 8
Basic Tourism Units 8
Classifications of Tourism Demand 9
Classifications of Tourism Expenditure 9
Classifications of Tourism Accommodation 9
Other Tourism product definitions 10
Country groupings 10
Former Soviet Union 10
Former Yugoslavia 11
Central/Eastern Europe 11
Note on Table Calculations 11
4. Strategic Overview 12
THE ECONOMY and DEMOGRAPHICS 12
The Macro Economy 12
The Micro Economy 12
Demographics 12
The Level of UK Economic Activity 13
The UK Economy 13
The Future of the UK Economy 13
Figure 1. - Key Economic Indicators 1998, 1999 and 2000 14
Table 1. - Key Economic Indicators 1998, 1999 and 2000 14
COMPETITION BETWEEN TRAVEL and OTHER CONSUMER
PRODUCTS 15
THE CHANGING STRUCTURE OF THE
EUROPEAN ECONOMY 15
EUROPEAN TRANSPORT DEVELOPMENTS 15
UK DEMOGRAPHICS and SOCIAL TRENDS 15
Demographics 15
Lifestyle Changes 17
Table 2. - UK Population by Age Group 1996, 2001 and 2006 17
OTHER ISSUES 18
The Regulation of Transport Markets 18
Entry into the European Monetary System 19
Privatisation 19
trends in Inbound TOURISM 19
The World 19
Total Europe 19
Eastern Europe 19
Table 3. - The World’s Top 40 Tourism Destinations,
International Tourist Arrivals and Receipts from
International Tourism 1998 20
Table 4. - Key Tourism Indicators by Hotels and Similar Establishments for Selected East Euro­pean Countries 1998 22
Table 5. - Key Tourism Indicators by Nights Spent in Collective Tourist
Accommodation for Selected East European Countries 1998 23
Figure 2. - Key Tourism Indicators by Nights Spent in Collective Tourist
Accommodation for Selected East European Countries 1998 24
THE UK OVERSEAS travel market - size and trends 24
The UK Overseas Travel Market 24
Table 6. - Visits Abroad by UK Residents by Destination by Volume
and Value 1994-99e 25
Table 7. - Visits Abroad by UK Residents by Journey
Purpose by Value and Volume 1993-98e 26
The UK Market for Travel to Eastern Europe 27
Table 8. - Visits to Eastern Europe by UK Residents by
Volume and Value 1994-99e 28
Table 9. - Visits to Eastern Europe by UK Residents by
Journey Purpose by Volume 1993-98e 29
Figure 3.- Visits to Eastern Europe by UK Residents by
Journey Purpose by Volume 1993-98e 30
5. Market Segmentation 31
BY journey purpose 31
Figure 4.- Visits to Eastern Europe by UK Residents by
Journey Purpose by Volume 1998 32
Table 10. - Visits to Eastern Europe by UK Residents by Journey
Purpose by Volume 1998 32
BY UK PORT OF departure 33
BY PRODUCT TYPE 34
Table 11. - Visits to Eastern Europe by UK Residents by Port/Airport of
Departure from the UK by Volume 1998 34
Coach Tours 35
City Breaks 35
Table 12. - Visits to Eastern Europe by UK Residents, by Holiday
Product by Volume 1998 35
Beach Holidays 36
Lakes and Mountains’ Holidays 36
Adventure/Activity Holidays 36
Cruises 36
Other Special Interest Holidays 36
BY LENGTH OF STAY 37
BY DESTINATION 37
Table 13. - Visits to Eastern Europe by UK Residents
Visits/Nights and Length of Stay 1998 37
Table 14. - Visits to Eastern Europe by UK Residents by
Destination by Volume 1998 38
Figure 5. - Visits to Eastern Europe by UK Residents by
Destination by Volume 1998 39
BY Season 39
BY MODE OF TRAVEL 40
Table 15. - Visits to Eastern Europe by UK Residents by Season
by Volume 1998 40
BY type of accommodation 41
Table 16. - Visits to Eastern Europe by UK Residents by Mode of
Travel by Volume 1998 41
By SEX 42
Table 17. - Visits to Eastern Europe by UK Residents by Type of
Accommodation Used by Volume 1998 42
BY AGE GROUP 43
Table 18. - Visits to Eastern Europe by UK Residents by Sex and
Main Journey Purpose by Volume 1998 43
Table 19. - Visits to Eastern Europe by UK Residents by Age Group
by Volume 1998 44
Figure 6. - Visits to Eastern Europe by UK Residents by Age Group
by Volume 1998 45
6. Consumer Analysis 46
RESEARCH INTO HOLIDAY TAKING in Eastern europe 46
Table 20. - Experience of and Attitudes Towards Holiday Travel to
Eastern Europe 1999 47
Figure 7. - Experience of and Attitudes Towards Holiday Travel to
Eastern Europe 1999 48
EASTERN EUROPE HOLIDAY TAKING 48
Eastern Europe Holiday Taking Experience 48
Table 21. - Eastern Europe Holiday Taking Experience and Attitudes 199950
Interest in Taking a Holiday in Eastern Europe 51
Fears Regarding Safety 51
Table 22. - Those Disinterested or with Safety Concerns about Taking a
Holiday in Eastern Europe 1999 52
Eastern Europe Holiday PRODUCT 53
Eastern Europe Holiday Product 53
MODAL SPLIT 53
7. Supply Constraints 54
introduction 54
The regulation of transport markets 54
competition legislation 55
infrastructure developments 55
Transport 55
Other Tourism Infrastructure 56
Visas 56
8. The Eastern European Tourism Products
and Suppliers 57
Overview of tourism product by country 57
Albania 57
Armenia 57
Azerbaijan 58
Belarus 58
Bosnia-Herzegovina 58
Bulgaria 58
Croatia 59
Czech Republic 59
Estonia 59
Georgia 60
Hungary 60
Kazakhstan 61
Kyrgyzstan 61
Latvia 61
Lithuania 62
Macedonia 62
Moldova 62
Poland 63
Romania 63
Russia 63
Slovak Republic 64
Slovenia 64
Tajikistan 65
Turkmenistan 65
Ukraine 65
Uzbekistan 66
Yugoslavia (Serbia and Montenegro) 66
suppliers - Example company profiles 66
Tour Operators 66
Fregata Travel 66
Intourist 67
Transport Operators 68
British Airways 68
Skills Motor Coaches 69
P & O Cruises 69
Hotels and Resorts 70
Accor 70
Table 23. - Accor Hotels in Eastern Europe 71
industry issues 72
The Global Marketplace and the Marketing of
Transport Services 72
Ownership Issues 72
Other Business Issues 72
9. Distribution 74
the UK retail travel trade 74
results of consumer research 74
10. Future Prospects 75
Future Destinations and Products 75
short term market forecasts 76
Medium and Long term prospects 76
Table 24. - Visits to Eastern Europe by UK Residents
Forecasts 2000 - 2004 78
11. Eastern Europe - Basic Data 79
Basic Data on Albania 79
Basic Data on Armenia 79
Basic Data on Azerbaijan 80
Basic Data on Belarus 80
Basic Data on Bosnia/Herzegovina 80
Basic Data on Bulgaria 81
Basic Data on Croatia 81
Basic Data on Czech Republic 81
Basic Data on Estonia 82
Basic Data on Georgia 82
Basic Data on Hungary 82
Basic Data on Kazakhstan 83
Basic Data on Kyrgyzstan 83
Basic Data on Latvia 83
Basic Data on Lithuania 84
Basic Data on Macedonia 84
Basic Data on Moldova 84
Basic Data on Poland 85
Basic Data on Romania 85
Basic Data on Russia 85
Basic Data on Slovak Republic 86
Basic Data on Slovenia 86
Basic Data on Tajikistan 86
Basic Data on Turkmenistan 87
Basic Data on Ukraine 87
Basic Data on Uzbekistan 87
Basic Data on Yugoslavia (Serbia and Montenegro) 88
12. Sources 89
13. Glossary of Terms 91

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EXECUTIVE SUMMARY

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Text © 1999 MAPS

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Last updated by Duncan Nottage 9th February 1999