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MP63090
MAPS BUSINESS TRAVEL MARKET MAY 2000
Overview

Editor: Market Assessment
ISBN: 1-86111-304-8

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This report covers: Business travel, tourism, traveller expenditure, transport services, accommodation, world top ten tourism earners, length of stay, destination, time of travel, mode of transport, top ten UK destinations, airline choice, frequent flyer programmes, air travel, rail, railways.corporate travel, hotel booking, e-ticketing, eticketing, credit card companies, car ferries, rail operators, airports, hospitality industry, hotel companies, restaurants, business travel agents

Companies covered include: Accor, Forte, British Airways, British Midland Airways, BAA, British Airports Authority, Carlson Wagonlit, BTI UK Hogg Robinson, Sabre, Hertz, Airplus Business Systems, Guild of Business Travel Agents

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TABLE OF CONTENTS


1. Introduction


2. Market Definition

Tourism
Forms of Tourism
Classifications of Tourism Demand
Basic Tourism Units — Categories of Traveller
Published Tourism Statistics
Classifications of Tourism Expenditure
Definition of ’Business Travel’
The supplying sectors
Transport Services
Accommodation
Other Services


3. Executive Summary

Introduction
Market Overview
The Product Range
Consumer Perspective
Corporate Purchasing Behaviour
Industry Structure
Future Prospects


4. Strategic Overview

Global Perspective on Business Travel
Historical Background
World Perspective
European Perspective
Table 1: The World Top Ten Tourism Earners & Spenders
The Business Travel Market and the Economy
Dependence on the Macro Economy
Dependence on the Micro Economy
Market Size and Trends for Main Sub-Markets
The UK Business Travel Market Overall
Table 2: Business Travel To, From and Within the UK(000) 1994—99e
1994—99e
Business Travel by UK Residents
Abroad 1994—99e
Abroad 1994—99e
by UK Residents)
Overseas Business Travel by UK Residents
by Volume (Visits & Nights) & Value (Spending) 1994—99e
by Volume 1994—99e
Business Travel to the UK by Overseas Residents
by Volume (Visits & Nights) & Value (Spending) 1994ñ99e
Residence — by Volume 1994—99e
Overview of Industry Structure


5. Market Segmentation

INTRODUCTION
Length of Stay
Destination
Time of Travel
Mode of Transport
Type of Accommodation
Business Travel Within the UK
Length of Stay
Season of Travel
Mode of Travel
Type of Accommodation
Overseas Business Travel by UK Residents
Length of Stay
Region — by Average Length of Stay 1994—99e
Destination
by Volume (Visits & Nights) & Value (Spending) 1998
Season of Travel
Region — by Season 1999
Region — by Season 1999
Mode of Travel
by Volume (Visits) 1994—99e
by Volume (Visits) 1994—99e
Type of Accommodation
Business Travel to the UK by Overseas Residents
Length of Stay
Destination
Table 10: Business Visits to the UK by Overseas Residents by Region of Origin — by Average Length of Stay 1994—99e
Top 10 UK Destination Areas by Volume 1998
Top 10 UK Destination Areas by Volume 1998
Season of Travel
Mode of Travel
Origin — by Season 1999
Type of Accommodation
Table 13: Business Visits to the UK by Overseas Residents by Mode of Travel — by Volume 1994—99e


6. Consumer Perspective

Influence of Individual Traveller on Travel Plans
Choice of Airline
Resident Business Passengers ( percent) 1999
Resident Business Passengers ( percent) 1999
choice of hotel
Frequent flyer programmes
Resident Business Passengers ( percent) 1999
Class of Air Travel
Gatwick and Manchester Airports ( percent) 1998
Gatwick and Manchester Airports ( percent) 1998
Railway Services
Safety and Security
Sex Equality
European Monetary Union (the euro)
Abolition of Duty Free Sales Within the EU
The Role ofTtechnology


7. Corporate Purchasing Behaviour

Corporate Travel Policies
Frequent Traveller Programmes
Hotel Booking Policies
Direct booking and the Role of Technology
Table 17: Views on Frequent Flyer Programmes 1999
e-ticketing
The Role of Travel Management Companies
Other Intermediaries
Credit/Charge Card Companies
Technology-Based Companies
Hybrids
Video Conferencing — a Corporate Viewpoint


8. Supplier Issues

The Global Marketplace
Industry Structure
The Transport Operators
The Established Scheduled Airlines
’Low-Cost’ Airlines
Airports
The Rail Operators
The Car Ferry Companies
Transport Infrastructure
The Hospitality Industry
Hotel Companies
Restaurants
Other Supporting Sectors
Business Travel Agents
Providers of IT Services
Credit and Charge Card Companies
Car Rental Companies
Providers of Other Goods and Services
The Regulatory/Licensing Framework
Liberalisation of the EU Air Transport Market
Regulation of Other Transport Markets
Ownership Issues
Marketing Matters
Advertising and Promotion
Frequent Flyer Programmes
The Euro
Profiles of Key Suppliers and Trade Associations
Introduction
Hotel Companies
Accor
Sector
Ownership and Organisational Structure
Markets Served
Market Position
Marketing Strategy
Forté Hotels
Sector
Ownership and Organisational Structure
Markets Served
Market Position
Marketing Strategy
Airline Companies
British Airways
Sector
Ownership and Organisational Structure
Markets Served
Market Position
Marketing Strategy
British Midland Airways
Sector
Ownership and Organisational Structure
Markets Served
Market Position
Marketing Strategy
Other Transport Principals and Infrastructure Providers
Eurotunnel
Sector
Ownership and Organisational Structure
Markets Served
Market Position
Marketing Strategy
BAA
Sector
Ownership and Organisational Structure
Markets Served
Market Position
Marketing Strategy
Business Travel Agencies
Carlson Wagonlit Travel
Sector
Ownership and Organisational Structure
Markets Served
Market Position
Marketing Strategy
BTI UK Hogg Robinson
Sector
Ownership and Organisational Structure
Markets Served
Market Position
Marketing Strategy
Other Commercial Organisations
Sabre
Sector
Ownership and Organisational Structure
Markets Served
Market Position
Marketing Strategy
Hertz
Sector
Ownership and Organisational Structure
Markets Served
Market Position
Marketing Strategy
AirPlus Business Systems
Sector
Ownership and Organisational Structure
Markets Served
Market Position
Marketing Strategy
Trade Associations
The Guild of Business Travel Agents
Sector
Organisational Structure
Markets Served
Market Position
Marketing/Business Objectives


9. Future Prospects

The Economy
Future Travel Industry Developments
Positive Developments
Possible Constraints on Growth in Business Travel Markets
Some Uncertainties
Future products/destinations
Short-term market forecasts
Medium- and Long-Term Prospects


10. Sources


11. Glossary of Terms

ABOUT THE SOURCES USED

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EXECUTIVE SUMMARY

In 1999, UK residents made 14 million business trips within the UK that involved an overnight stay and a further 8.4 million overseas visits. In the same year, overseas visitors to the UK made some 7.2 million visits to the UK. Corresponding travel expenditure, excluding expenditure on travel to and from the UK, totalled around £11.0bn in that year.

Business tourism, while having a much smaller share of the market than leisure tourism, is an important world industry in its own right. World business travel is estimated to have grown by 4.4 percent in 1999, only slightly below the figure of 4.7 percent anticipated for growth in leisure tourism.

The UK business travel market is now mature. Despite the fact that it shows some volatility, with considerable fluctuations recorded in the year-on-year figures for domestic trips, nights and spending, it is unlikely to have the potential for continuing high growth over the long term.

Business travel to the UK by residents of overseas countries has also been growing rapidly since 1994, although not at quite the pace of UK business travel to overseas destinations. The fastest growing market has been that of visitors from the EU, with both visits and nights increasing by around 9 percent a year, while the average length of stay remained fairly constant, at around 3.4 nights.

Visits to the UK by residents of North America increased more slowly over the period, averaging just under 7 percent p.a. Macro-economic projections give grounds for optimism that, in most markets considered in this report, growth will continue.

Among other positive influences are the globalisation of markets, the opening up of new worldwide business opportunities to UK firms and the development of new applications of information technology, including the Internet. Although this creates the potential for communication systems that could substitute for travel demand, recent experience, and a consensus of industry opinion, suggests that this is unlikely. It is more probable that the influence of such technologies on travel demand will be positive, simplifying booking procedures and opening up additional travel opportunities.

It is also predicted that, within Europe, competition between transport operators will intensify, leading to additional services and lower fares. Although this is a positive development from the viewpoint of the business traveller and the firm on whose behalf travel is undertaken, it is likely that these competitive pressures will force some service providers out of business, or cause them to be taken over by stronger competitors.

Some constraints on the growth of demand seem likely to continue over the next five years. Such constraints include congestion on UK traffic arteries, in town and city centres and on airport access roads, and congestion affecting airline operations, including air traffic control constraints and scarcity of aircraft take-off and landing ‘slots’ at major airports in the UK and elsewhere.

The competitive business environment places pressure on all providers of travel services, notably airlines and hotel operators, to continually improve their product range. Established scheduled airlines are currently experiencing particularly strong competition from the low-cost operators in economy fare markets, and one response has been to seek to expand their shares of the more lucrative business travel markets.

New destinations, at present only served indirectly, via connections over intermediate airports, will in future also be served by direct services, as the market expands. Similarly, UK regional airports will also see an increase in the number of international points served, as demand grow

Text © 2000 MAPS

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