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MAPS BUSINESS POSTAL SERVICES : SEPTEMBER 2002
Overview

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This report covers: business postal services, express delivery, services,

Companies covered include: Business Post Group, Consignia, Hays, Datarun, Deya, London Underground, Securicor Omega Express, Special Delivery Services, TNT UK,UK Mail, Express Ltd., Speedmail International,

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TABLE OF CONTENTS

1 Executive Summary 1
2 1. Introduction 6
3 THE FOCUS 6
4 THE POSTAL SERVICES ACT, 2000 6
5 COMPETITION TIMETABLE 7
6 THE UNIVERSAL POSTAL SERVICE 8
7 Definition 8
8 2. Strategic Overview 9
9 MARKET DYNAMICS AND SEGMENTATION 9
10 DISTRIBUTION 9
11 COMPETITIVE STRUCTURE 10
12 MARKETING AND ADVERTISING 11
13 THE CONSUMER 11
14 Table 1: Comparison of Delivery Performance Between UK and European Liberalised Universal Service Providers ( percent), 2000/2001 12
15 Table 2: Target Mail Delivery Times in the UK and Selected Other European Countries, 2001 12
16 MARKET FORECASTS 13
17 3. Sector Analysis: Business-to-Business 14
18 BACKGROUND 14
19 MARKET SIZE 15
20 Table 3: Volume of Inland Mail Handled by The Royal Mail (million), Years Ending March 1997-2001 15
21 Figure 1: Volume of Inland Mail Handled by The Royal Mail (million), Years Ending March 1997-2001 16
22 Table 4: Consignia Revenues from Postal Packets by Weight (£m), Financial Year 2000-2001 16
23 CONSUMER TRENDS 17
24 MARKETING and ADVERTISING 17
25 DISTRIBUTION 17
26 4. Sector Analysis: Periodicals 19
27 BACKGROUND 19
28 MARKET SIZE 20
29 Table 5: The Top 20 Customer Magazines in the UK Ranked by Circulation, July-December 2001 20
30 CONSUMER TRENDS 21
31 MARKETING and ADVERTISING 22
32 DISTRIBUTION 22
33 5. Sector Analysis: Bulk Mail 23
34 BACKGROUND 23
35 MARKET SIZE 23
36 Table 6: UK Direct Mail by Volume (million items), 1997-2001 23
37 Figure 2: UK Direct Mail by Volume (million items), 1997-2001 24
38 Table 7: Advertising Expenditure by Media Sector at Current Prices (£m), 1997-2001 24
39 Table 8: Advertising Expenditure by Medium (£m), First Quarter 2002 25
40 Figure 3: Advertising Expenditure by Medium (£m), First Quarter 2002 26
41 CONSUMER TRENDS 26
42 Table 9: Top Ten Companies by Expenditure on Direct Mail (£m), March 2002 27
43 Figure 4: Top Ten Companies by Expenditure on Direct Mail (£m), March 2002 27
44 Table 10: Top Ten Companies by Volume of Direct Mail Sent (number of items), March 2002 28
45 DISTRIBUTION 28
46 6. An International Perspective 29
47 MARKET DEVELOPMENTS 29
48 Table 11: Share of Selected Postal Markets Held by Incumbent Post Offices After Liberalisation by Country, 1993-2000 29
49 Table 12: State of Liberalisation of the European Postal Markets by Country by Weight (grams), June 2001 30
50 COMPETITOR ENVIRONMENT 31
51 CONSUMER BEHAVIOUR 32
52 7. PEST Analysis 33
53 POLITICAL FACTORS 33
54 ECONOMIC FACTORS 33
55 SOCIAL FACTORS 34
56 Risks to the Introduction of Effective Competition 34
57 Risks to the Regulation of Consignia Pending Effective Competition 34
58 TECHNOLOGICAL FACTORS 35
59 8. Consumer Dynamics 36
60 BACKGROUND 36
61 WOULD YOU PAY MORE? 36
62 Table 13: Attitudes Towards Value for Money from The Royal Mail ( percent of respondents), 2002 37
63 ROYAL MAIL FOR SALE? 39
64 PLEASE, MR POSTMAN, WHO ARE YOU? 39
65 Table 14: Attitudes Towards Privatisation of The Royal Mail ( percent of respondents), 2002 40
66 Table 15: Understanding of The Royal Mail and Attitudes to Competition ( percent of respondents), 2002 42
67 WHO'S THAT KNOCKING ON MY DOOR? 44
68 OFFERS YOU CAN'T REFUSE 44
69 Table 16: Attitudes Towards Delivery Times ( percent of respondents), 2002 45
70 Table 17: Attitudes Towards Direct Mail ( percent of respondents), 2002 47
71 LAST POST 49
72 WINNING POST 49
73 Table 18: Attitudes Towards Reduction in The Royal Mail's Services ( percent of respondents), 2002 50
74 Table 19: Attitudes to Alternative Suppliers to The Royal Mail ( percent of respondents), 2002 52
75 NEITHER A SENDER NOR A RECEIVER BE 54
76 Table 21: Frequency of Mail Usage ( percent of respondents), 2002 55
77 POST MORTEM 57
78 9. Company Profiles 58
79 BUSINESS POST GROUP PLC 58
80 Corporate Strategy 58
81 Products 58
82 New Product Development 58
83 Distribution 58
84 Profitability 59
85 CONSIGNIA holdings plc 59
86 Corporate Strategy 59
87 Products 59
88 New Product Development 60
89 Advertising 61
90 Distribution 61
91 Profitability 61
92 Table 21: The Royal Mail's Profitability (£m), 2001/2002 61
93 HAYS plc 62
94 Corporate Strategy 62
95 Products 62
96 New Product Development 62
97 Distribution 62
98 Profitability 63
99 Table 22: Financial Results for Hays PLC (£m), 2000 and 2001 63
100 SECURICOR OMEGA EXPRESS 63
101 Corporate Strategy 63
102 Products 63
103 New Product Development 64
104 Distribution 64
105 Profitability 64
106 Table 23: Financial Results for Securicor PLC (£m), 2000 and 2001 64
107 TNT UK Ltd 64
108 Corporate Strategy 64
109 Products 64
110 New Product Development 65
111 Distribution 65
112 Profitability 65
113 Table 24: Financial Results for TPG (Em), 2000 and 2001 65
114 10. The Future 66
115 THE ROYAL MAIL 66
116 COMPANIES LICENCED BY POSTCOMM 67
117 Consignia PLC 67
118 Datarun 67
119 Deya Ltd 67
120 Hays PLC 67
121 London Underground Ltd 68
122 Securicor Omega Express Ltd 68
123 Special Delivery Services Ltd 68
124 TNT UK Ltd 68
125 UK Mail Ltd 68
126 Express Ltd 68
127 Speedmail International Ltd 68
128 11. Glossary 70
129 12. Further Sources 71
130 Associations 71
131 Publications 71
132 General Sources 72
133 Bonnier Information Sources 72
134 Government Publications 73
135 Other Sources 74

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EXECUTIVE SUMMARY

There is an increasing demand for postal reform across all nations. In many countries, including the UK, national telecommunications and postal services have already been split, with telecommunications provision being completely privatised.

Initial reforms in the UK do not make provision for privatisation of postal services, i.e. the introduction of competition to the provision of services notably, the collection and delivery of letters weighing under 350 grams and costing under £1, hitherto reserved for the national carrier. In the UK, The Royal Mail has been responsible for all letter collection and delivery under its Universal Service Provision obligation.

The Postal Services Act 2000 decreed that The Royal Mail would be permitted to act as if it were a private company - although all its shares would be retained by the Government - but that competition should be introduced in such a way that the universal service would not be compromised. At the same time, a new body - known as The Postal Services Commission (Postcomm) - was appointed to implement these changes.

Many companies operating within the mail services arena - those outside of that reserved for the national carrier - welcome this initiative and, through the granting of licenses by Postcomm to provide specific, but limited, services within the reserved area are able to test their services prior to full market liberalisation.

Postcomm has a difficult path to tread. If private operators are allowed to `cherry-pick' the more lucrative services, and these lie mainly in high-volume business mailings, The Royal Mail, having a legal obligation to provide a universal service, might not be able to offset costs from its less profitable areas against those that are more profitable.

As Consignia plans to rename itself Royal Mail Group in late 2002, and as the Post Office network does not come under the jurisdiction of Postcomm, this report will refer to all of Consignia's mail activities as The Royal Mail.

Text © 2002 MAPS

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Last updated by Amanda Porteous 2002