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MP52262
MAPS The Internet Grocery Market : 2002
Overview

Editor: Simon Taylor
ISBN: 1-86111-386-8

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This report covers: The Internet Grocery Market,online grocery market,frozen foods,healthy foods,Online Grocery Retailing,overseas,Consumer research,vegetables,fruit,convenience meals,longlife foods,vegetarian foods, seasonal foods,healthy foods,wine,spirits,soft drinks,

Companies covered include: Tesco,J.Sainsbury,ASDA,Waitrose,Safeway,Iceland,Somerfield,Budgens,The Organic Delivery Company,Majestic Wine PLC,Oddbins, co-operative,

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WANT TO BUY THIS? The easiest way is just to ring ReportFinder on +44 (0) 1404 891528 from 0900 to 1930 UK time and ask for Sales.Just one of a HUGE range of titles from publishers such as Aktrin, AMA Research, eMarketer, Key Note, MAPS, MBD, MSI and The Prospect Shop that you can BUY RIGHT NOW online from us. To buy or to browse further, use either of the Back To buttons below to activate our catalogue. If you would like to buy this title, you will find it in alphabetic order in the Index using the first Back To button. If you need further information, please contact us using the details at the top of this page. Please tell your colleagues if you find our site useful!

TABLE OF CONTENTS

Executive Summary
Growth in Internet Access
Failure of business models
advancements
Lifestyle and Population
Globalisation
Benefits to consumer
Benefits to companies
Conccentration of major players
Summery of consumer research
1. Introduction
The Internet
Definition
Excluded
Business-to-Consumer Included
2. Strategic Overview
Market dynamics and segmentation
The UK Grocery Market
The UK Online Grocery Market
Capital Costs
Customer Acceptance
Margins
Competition
Distribution
Competitive structure
Market
Online Grocery Market
Advertising
The Consumer
Accessing Internet at Home ( percent), March 1998-2001
Accessing Internet at Home ( percent), March 1998-2001
Market Forecasts
3. The Internet Grocery Market Analysis
Background
Market Size
Consumer trends
Online Shopping
Funding the Purchases
Marketing activity
Advertising
business model
The Webvan Experience
4. Subsector Analysis: Supermarkets Online
Background
Market size
Table 2: The UK Online Grocery Market by Online Sales by Supermarket (£m and percent), 2000
Figure 2: The UK Online Grocery Market by Online Sales by Supermarket (£m and percent), 2000
Consumer trends and experiences
Marketing activity
Advertising
and 2001
2000 and 2001
Distribution
Niche and Specialist Suppliers
Background
Market size
Consumer trends
Marketing activity
Advertising
Distribution
6. An International Perspective
Market developments
Internet Use
and percent), 2000
Figure 4: Use of the Internet by Country (million users and percent), 2000
Online Grocery Retailing Overseas
Consumer behaviour
7. PEST Analysis
Political factors
Economic factors
Access
Income
Table 5: Index of Personal Disposable Income (1995=100 and percent), 1995-2001
Patterns
and Household Goods (£), 1993-1999
and Household Goods (£), 1993-1999
Rate of Change of Prices
Table 7: Retail Price Index for All Items and Food (1995 =100 and percent), 1995-2000
Social factors
Household Size
Table 8: Changing Household Numbers in the UK (million and percent), 2000 and 2005
Figure 6: Changing Household Numbers in the UK (million and percent), 2000 and 2005
Technological factors
Broadband Internet
Digital Television
M-Commerce and WAP Phones
Automated Re-ordering Systems
Systems Offering Defence Against Fraud
Service
8. Consumer Dynamics
Consumer research
Overview
Table 9: Overall Levels of Agreement ( percent respondents), 1999 and 2001
Food and drink
vegetables
Vegetables ( percent respondents), 2001
fruits
Table 11: Fresh and Pre-Packed Fish ( percent respondents), 2001
meat
Table 12: Fresh and Pre-Packed Meat ( percent respondents), 2001
Convenience meals
Frozen foods
Foods ( percent respondents), 2001
Longlife foods
Seasonal foods and related Items
Healthy foods
Vegetarian foods
Table 15: Healthy Foods and Vegetarian Foods ( percent respondents), 2001
Wine, fortified wine, beer and lager
Table 16: Wine, Fortified Wine, Beer and Lager ( percent respondents), 2001
Spirits
Soft drinks
Table 17: Spirits and Soft Drinks ( percent respondents), 2001
9. Company Profiles
Market leaders
Tesco
Table 18: Tesco Stores by Country (number of stores), February 2001
Corporate Strategy
Online in the US
Advertising
Profitability
Future Company Developments
J Sainsbury
Corporate Strategy
Sainsbury’s to You
Advertising
Profitability
Future Company Developments
ASDA
Corporate Strategy
ASDA@Home
Advertising
Profitability
Future Company Developments
Waitrose
Corporate Strategy
Advertising
Profitability
Safeway
Corporate Strategy
Online Presence
Advertising
Profitability
Future Company Developments
Iceland.co.uk
Corporate Strategy
Advertising
Profitability
Future Company Developments
Somerfield
Corporate Strategy
Advertising
Others
Budgens
Food Ferry Company
The Organic Delivery Company
Majestic Wine PLC
Oddbins
Co-operative
10. The Future
Long term
Internet Bubble?
Short term
Converging Technologies
Converging Companies
Treatment of Perishables
Splash Cards
11. Glossary
12. Further Sources
Associations
Publications
General Sources
Sources
Official
Other Sources
Key Note Research
The Key Note Range of Reports

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EXECUTIVE SUMMARY

Small businesses do not love their banks, as the banks are large and impersonal, and withdraw their financial support in hard times. The UK economy is still performing well, historically speaking, and all the economic indicators suggest an economy broadly in balance with rising production, consumption, income and wealth. Even productivity has improved. Finance is not a major problem.

Looking more closely, it can be seen that manufacturing, in particular, has suffered badly, as has agriculture. Business services have prospered, however, and the growth in small firms has been particularly marked in that area. The number of small firms has been reasonably stable in recent years, with a fall in medium-sized businesses accounted for by industrial restructuring.

Business failures have remained low in number, and business confidence remains more buoyant than in the early 1990s.

Small businesses have gradually been moving from overdraft finance to loans, with an increase in leasing finance as the pace of technological change becomes more demanding. Loans are being taken out for longer periods, and at lower rates of interest. Equity finance is only slightly more popular than in the past, despite heavy government support for private investors, such as venture capitalists and business angels. Small and medium-sized enterprises (SMEs) often rely on their internal resources and family when they start up. Government incentives are selective, focused on socially-excluded areas, and complex. Advisory services, such as the Small Business Service (SBS), badly need reform if they are to deliver an accessible service to small business.

In 2001, SMEs expressed more concern about the availability of orders than since the upturn of 1996, and their concern about skilled staff shortages has been persistently high since the early 1990s. The availability of finance has fallen as a source of concern since 1992. With interest rates at their lowest for several decades, SMEs put the cost of capital at the bottom of their list of concerns.

SMEs are, however, discontented with their banks: although the charges made by banks have receded from the high levels recorded before the Cruickshank Report (1999), many SMEs are concerned that they no longer have the face-to-face contact with their relationship managers that they used to have. The closure of branches is deeply unpopular.

Four major banks dominate the small business finance market, and while one has recently been taken over with the promise to restore the branch-based business manager, the likelihood of change is remote. A Competition Commission report that would make wide-ranging recommendations for change in provision was promised for mid-2001, but has been delayed until 2002.

Small businesses across the EU are in much the same position, and have similar views about financial provision. There are significant differences between individual countries in the detail of funding, and even more in the provision of e-commerce and e-banking.

During the next 5 years, the SMEs will follow the economic cycle and have more difficulty in obtaining finance. Confidence will be shaken. The innovations of e-banking will not be revolutionary, and the number of branches will stabilise while the nature of customer support changes in their favour.

Text © 2002 MAPS

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Last updated by Amanda Porteous May 2002