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MP52083

MAPS FORECOURT RETAILING : JULY 2003

Overview

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This report covers: Forecourt retailers, ownership structure, wholesaler sites, independent sites, petrol retailing, food retailers, new car registrations, oil prices, supermarket price wars, fuel sales, non-fuel sales, alternative fuels, non-fuel product mix, alcohol retailing, benzene emissions, confectionery, soft drinks, newspapers, magazines, books, cigarettes, tobacco, lottery, scratchcards, ice cream, ice lollies, cold snacks, dairy foods, flowers, houseplants, toiletries, hot drinks, video, music cassettes, frozen food, chilled food, contraceptives, ATM, automated teller machines, internet access, pump advertising, posters, forecourt TV, forecourt retailing in Europe, chilled and frozen food,restaurants, car washes,

Companies covered include: BP, Esso, Sainsbury's and Shell, Tesco and Esso, Budgens, Spar, Somerfield and Total, Thresher and BP, Murco Sites, Jet (CONOCOPHILLIPS), J.Sainsbury, Shell,Texaco,Q8,

Table of Contents
Executive Summary
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TABLE OF CONTENTS

Executive Summary

1. Introduction

DEFINITION

Fuel Retailing

Non-Fuel Retailing

2. Strategic Overview

BACKGROUND

Number of Private Vehicles

Table 1: Number of Private and Light Goods Vehicles Licensed in Great Britain (million), 1997-2001

Number of Petrol Stations

Table 2: Number of Petrol Stations in the UK, 1997-2002

MARKET DYNAMICS AND SEGMENTATION

Total Market Size by Value

Table 3: The UK Forecourt Retailing Market by Type of Sale by Value (£bn at rsp, index 1998=100 and percent), 1998-2002

Figure 1: The UK Forecourt Retailing Market by Type of Sale by Value ( percent), 1998-2002

DISTRIBUTION

COMPETITIVE STRUCTURE

MARKETING AND ADVERTISING

Table 4: Main Media Advertising Expenditure by UK Petrol Retailers (£000), Years Ending March 2002 and 2003

Shell

Texaco

Total

Advertising on Forecourts

THE CONSUMER

MARKET FORECASTS

Table 5: The Forecast UK Forecourt Retailing Market by Type of Sale by Value (£bn at rsp and index 1998=100), 2003-2007

3. Fuel Retailing

BACKGROUND

MARKET SIZE

By Value

Table 6: UK Retail Sales of Motor Fuel from Forecourt Sites by Value (£bn at rsp), 1998-2002

Figure 2: UK Retail Sales of Motor Fuel from Forecourt Sites by Value (£bn at rsp), 1998-2002

By Volume

Table 7: UK Petrol and Diesel Deliveries to Retail and Commercial Customers (million tonnes), 1998-2002

PRICING TRENDS

Table 8: Average UK Retail Fuel Prices (pence per litre), 1998-2003

Figure 3: Average UK Retail Fuel Prices (pence per litre), 1998-2003

DISTRIBUTION

Oil Company Sites

Independent Sites

Number of Sites

Table 9: Number of UK Petrol Forecourts† by Type of Owner, 2001 and 2002

COMPETITIVE STRUCTURE

Table 10: Major UK Petrol Retailers by Number of Branded Sites†, June 2003

Table 11: Market Shares of UK Petrol Retailers by Sales Volume and Number of Sites ( percent), 2002

4. Non-Fuel Retailing

BACKGROUND

MARKET SIZE

By Value

Table 12: Retail Sales of Non-Fuel Products from Forecourt Sites by Value (£bn at rsp), 1998-2002

Figure 4: Retail Sales of Non-Fuel Products from Forecourt Sites by Value (£bn at rsp), 1998-2002

DISTRIBUTION

Oil Company Forecourt Formats/Brands

Esso

Joint Ventures

Sainsbury's and Shell

Tesco and Esso

Budgens

Spar

Somerfield and Total

Thresher and BP

Murco Sites

Symbol Groups

Table 13: Shop Brands Attached to Selected Fuel Retail Outlets, 2003

Motorway Forecourts

THE RETAIL MIX

Table 14: The Average Forecourt Product Mix by Value ( percent), 2001 and 2002

Figure 5: The Average Forecourt Product Mix by Value ( percent), 2002

Cigarettes and Tobacco

Confectionery and Snacks

Soft Drinks

Groceries

Fresh, Chilled and Frozen Foods

Newspapers and Magazines

Other Products

New Products

OTHER FORECOURT SERVICES

Car Washes

Restaurants

Table 15: Number of Quick-Service Restaurants Attached to Fuel Retail Outlets, 2001 and 2002

Catering for Pets

5. An International Perspective

INTERNATIONAL PRICE COMPARISONS

FORECOURT RETAILING IN EUROPE

FORECOURT RETAILING IN THE US

6. PEST Analysis

POLITICAL FACTORS

ECONOMIC FACTORS

SOCIAL FACTORS

Table 16: Penetration and Profile of Non-Car Households ( percent of adults), 2003

TECHNOLOGICAL FACTORS

7. Consumer Dynamics

INTRODUCTION

PURCHASING HABITS AT FORECOURT OUTLETS

Table 17: Purchasing Habits at Forecourt Retail Outlets ( percent of adults), 2003

Impulse Buying From Forecourt Retail Outlets

Table 18: Impulse Buying from Forecourt Retail Outlets ( percent of adults), 2003

Purchasing From Forecourt Retailers When Not Buying Petrol

Table 19: Purchasing from Forecourt Retail Outlets When Not Buying Petrol ( percent of adults), 2003

PRODUCTS PURCHASED FROM FORECOURT RETAIL SITES

Table 20: Products Purchased from Forecourt Retailers ( percent of adults), 2003

Trends in Purchasing From Forecourt Outlets When Not Buying Petrol

Table 21: Products Purchased from Forecourt Retailers When Petrol is Not Being Bought ( percent of adults), 2001 and 2003

Trends in Purchasing From Forecourt Outlets When Buying Petrol

Table 22: Products Purchased from Forecourt Retailers When Petrol is Being Bought ( percent of adults), 2001 and 2003

Confectionery, Drinks and Snacks

Table 23: Purchasing of Confectionery, Drinks, Crisps and Savoury Snacks from Forecourt Retailers ( percent of adults), 2003

Newspapers and Magazines

Table 24: Purchasing of Newspapers and Magazines from Forecourt Retailers ( percent of adults), 2003

Cigarettes and Tobacco

Table 25: Purchasing of Cigarettes and Tobacco from Forecourt Retailers ( percent of adults), 2003

Grocery Products

Table 26: Purchasing of Grocery Products from Forecourt Retailers ( percent of adults), 2003

Flowers

Table 27: Purchasing of Flowers from Forecourt Retailers ( percent of adults), 2003

Toiletries

Table 28: Purchasing of Toiletries from Forecourt Retailers ( percent of adults), 2003

NON-PURCHASERS FROM FORECOURT RETAIL SITES

Table 29: Non-Purchasing of Selected Non-Fuel Items from Forecourt Retailers ( percent of adults), 2003

8. Supplier Profiles

INTRODUCTION

BP PLC

Corporate Strategy

Profitability

Table 30: Selected Financial Results for BP PLC ($m), Years Ending 30th December 2000-2002

Recent Developments

ESSO UK LTD

Corporate Strategy

Profitability

Table 31: Selected Financial Results for Esso UK PLC (£m), Years Ending 31st December 1999-2001

Recent Developments

JET (CONOCOPHILLIPS)

Corporate Strategy

Profitability

Recent Developments

MURCO

Corporate Strategy

Profitability

Recent Developments

J SAINSBURY PLC

Corporate Strategy

Profitability

Table 32: Selected Financial Results for J Sainsbury PLC (£m), Years Ending 1st April 2000, 31st March 2001 and 30th March 2002

Recent Developments

SHELL UK LTD

Corporate Strategy

Profitability

Table 33: Selected Financial Results for Shell UK Ltd (£m), Years Ending 31st December 1999-2001

Recent Developments

TESCO PLC

Corporate Strategy

Profitability

Table 34: Selected Financial Results for Tesco PLC (£m), Years Ending February 2000-2002

Recent Developments

TEXACO LTD

Corporate Strategy

Profitability

Table 35: Selected Financial Results for Texaco Ltd (£m), Years Ending 31st December 1999-2001

Recent Developments

TOTAL UK LTD

Corporate Strategy

Profitability

Table 36: Selected Financial Results for Total UK Ltd (£m), Years Ending 31st December 2000-2002

Recent Developments

Corporate Strategy

Profitability

Recent Developments

9. The Future

THE CHANGING STRUCTURE OF THE MARKET

Oil Companies Versus Grocery Retailers

ENVIRONMENTAL FACTORS

Alternative Fuels

The Impact of Congestion Charging

THE CUSTOMERS

FORECASTS 2003 TO 2007

Fuel Sales

Table 37: Forecast Retail Sales of Motor Fuel from Forecourt Sites by Value (£bn at rsp), 2003-2007

Figure 6: Forecast Retail Sales of Motor Fuel from Forecourt Sites by Value (£bn at rsp), 2003-2007

Non-Fuel Sales

Table 38: Forecast Retail Sales of Non-Fuel Products from Forecourt Sites by Value (£bn at rsp), 2003-2007

Figure 7: Forecast Retail Sales of Non-Fuel Products from Forecourt Sites by Value (£bn at rsp), 2003-2007

10. Further Sources

Associations

General Sources

Bonnier Information Sources

Government Publications

Other Sources

EXECUTIVE SUMMARY

Forecourt closures over the past two decades mean that there are now fewer petrol stations servicing a growing number of vehicles. Even so, retail margins for fuel have fallen to such an extent that forecourt retailers have been focusing increasingly on non-fuel retailing during the 1998 to 2002 review period.

The motor fuel retailing market was virtually static in 2002, following a peak in sales value in 2000, which was due mainly to high fuel costs. This stagnation is attributed to a combination of factors, including static demand for fuel, partly in response to government efforts to discourage car usage, price stability linked to the freezing of fuel duty, and supermarket price wars.

While the number of forecourts in the UK is falling, there is some evidence to suggest that the rate of closure is slowing. Sites owned by oil companies accounted for the largest number of closures during 2002, but site closures among larger independent retailers accounted for the highest percentage decrease. In contrast, there has been a significant rise in the number of sites opened by supermarkets, which are increasing their share of the fuel market.

Forecourt retailers have increasingly turned to non-fuel sales as a means of combating the problem of low fuel margins. Forecourt shops are well placed to cater for consumers with busy lifestyles, offering convenience, ease of access and long opening hours, and forecourt operators have capitalised on this by making available to consumers an expanding range of products and services.

Non-fuel retailing at forecourt sites has been beneficial both to oil companies and to grocery retailers. These outlets fit in with the strategies of major supermarket groups — which have been hit by planning restrictions on large out-of-town stores — to focus on smaller outlets, while for convenience chains and symbol groups, they offer a means of reaching a wider consumer base.

The range of non-fuel products available from forecourt shops is growing and includes items such as cigarettes and tobacco, confectionery, soft drinks, hot and cold snacks, groceries, newspapers and magazines, car care products and barbecue and solid fuel products.

The market is becoming ever more competitive and main media advertising expenditure rose sharply in the year to March 2003. In particular, investment by the major fuel companies Shell and Texaco caused the amount spent on advertising petrol and diesel to almost double over the year.

Key Note's consumer research conducted for this report suggests that nearly one in five adults often make impulse purchases when paying for petrol at forecourt retail outlets. The survey also confirmed that these outlets are used by people when not buying petrol, with nearly three in ten people claiming to shop at these outlets (sometimes or often), even if they do not need to go there to buy petrol.

Sales of fuel are expected to remain fairly steady in the 5 years to 2007, but investment in the non-fuel sector should ensure a healthy level of growth over the forecast period.

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Last updated by Amanda Porteous August 2003