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MP52080

MAPS FORECOURT RETAILING NOVEMBER 2000

Overview

Editor: Market Assessment
ISBN: 1-86111-328-5

This report covers: Forecourt retailers, ownership structure, wholesaler sites, independent sites, petrol retailing, food retailers, new car registrations, oil prices, supermarket price wars, non-fuel product mix, alcohol retailing, benzene emissions, confectionery, soft drinks, newspapers, magazines, books, cigarettes, tobacco, lottery, scratchcards, ice cream, ice lollies, cold snacks, dairy foods, flowers, houseplants, toiletries, hot drinks, video, music cassettes, frozen food, chilled food, contraceptives, ATM, automated teller machines, internet access

Companies covered include: BP Amoco, Elf Aquitaine, Esso, Jet, Conoco, Mobil, Murco, Save, Shell, Tesco, TotalFina, Alldays

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Table of Contents

Executive Summary

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TABLE OF CONTENTS

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EXECUTIVE SUMMARY

In the late 1990s, the forecourt retailing market was largely influenced by the low profit margins of the major oil companies resulting from price competition from supermarkets. Stagnant demand for fuel arose as cars became more energy efficient.

The total market was estimated at £24.5bn, in 1999, which represents an increase of 25 percent since 1995. Much of this increase has been down to non-fuel sales. Forecourt retailers are having to find new ways of making money, and this has led to development into the convenience store market.

As a percentage of food retail, forecourt retailers have increased share from 3.6 percent to 4.4 percent between 1995 and 1999. The petrol market itself has decreased by 1.8 percent during the same period.

Retail petrol sales account for 98 percent of this. Premium unleaded petrol comprises 85 percent of this market.

The number of forecourt sites in the UK decreased by 22 percent between 1995 and 1999. This has been mainly a contraction in the number of independent sites. The supermarkets have increased their number of sites and are rolling out new sites at a rate of up to 50 a year. However, as a percentage of the total number of sites, supermarkets still remain fairly insignificant.

To increase profit margins, petrol retailers have developed into convenience stores. Supermarkets are cashing in on the convenience store (c-store) phenomenon and opening minimarkets with long opening hours linked to their petrol forecourts.

The product offering by forecourt retailers has moved on from the traditional mix and forecourt retailers are now offering fresh grocery items, frozen and chilled food to cater for top-up shopping and distress purchases.

Trends in consumer research show that an increasing number of people are buying from petrol forecourts on a regular basis. The proportion not buying from forecourts has decreased from 61 percent in 1994 to 36 percent in 1999. The typical purchaser from forecourts is a car owner, male, single and living in the South West.

In terms of market share, the oil company giants Esso, Shell and British Petroleum (BP) remain the largest with 48 percent sales volume between them. The supermarkets had a quarter (24 percent) share of the market in 1999.

In the future, price will remain a key weapon in this competitive market. There is likely to be further consolidation in the industry with many smaller oil companies ripe for takeover. Retail alliances will continue to be important to develop convenience stores.

Technological developments include Automated Teller Machines (ATMs) installed at forecourt sites, and eventually Internet access. Forecourts may also become a pick up location for home shopping orders.

The total market is forecast to increase by 24.5 percent, to reach £30.5bn in 2003. Fuel sales will decrease as a proportion of the market to 79 percent, whereas non-fuel sales will represent 21 percent.

Text © 2000 MAPS

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