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MP36012
MAPS HOUSEHOLD FURNITURE 2002
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EXECUTIVE SUMMARY

The UK market for household furniture was valued at £7.56bn in 2001, having seen growth of 3 percent to 4 percent per year since 1997.

The sectors that make up this market include living room furniture, bedroom furniture, kitchen furniture, dining room furniture and `other furniture' (for home office, halls and bathrooms, etc.). The market value does not account for antique and other second-hand furniture. The living room sector is performing well, as the increase of home-entertainment technology is demanding new storage solutions. The home-office subsector is also seeing growth, spurred by changing working styles and the rise in home computer ownership.

The purchase of furniture competes with other discretionary spending on goods, and can be easily deferred as it is generally not an essential purchase. As a result, the performance of the household furniture market is dependent on the general economy as a whole, and the level of house building and moving activity in particular.

Moving often triggers the purchase of furniture, even from consumers who are not first-time buyers. The growth of the furniture market relies on reducing replacement cycles, stimulating consumers to buy new furniture before their existing furniture is worn out. Media coverage, especially via television programmes, has developed the market to some extent by raising interest in home interior design and, therefore, prompting consumers to buy new furniture purely for design reasons. This has also increased demand for a wider variety of products.

The trend towards smaller room sizes within new homes has also impacted the market by changing furniture needs in a household. Demand has risen for multifunctional and space-efficient furniture - for example, the market is experiencing a decline in demand for the traditional three-piece suite and large dining tables.

The household furniture market is highly competitive, with discounting playing a large part. The January sales are still important for the industry but sales and offers are found year-round, and consumers are aware of this and `shop around' before purchasing.

Key Note does not anticipate rapid growth for the market in the foreseeable future. However, home-office, multifunctional, space-saving and flat-pack furniture are all likely to achieve a higher growth rate than other products.

Text © 2002 MAPS

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