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MP18090

MAPS LUGGAGE : JULY 2000

Overview

Editor: Market Assessment

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This report covers: luggage, hand luggage, handbags,travel trends,

Companies covered include: Antler, Carlton International, Samsonite, Shilton, The Tula Group of Companies, Delsey Luggage, Own Label,

Table of Contents
Executive Summary
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TABLE OF CONTENTS

Executive Summary	1
1. Introduction	3
2. Strategic Overview	5
Market Dynamics And Segmentation	5
Total Market Size	6
Table 1: The UK Market For Hand Luggage and Handbags, 1995-2000e6
Figure 1: The UK Market For Hand Luggage and Handbags, 1995-2000e 7
Figure 2: The UK Hand Luggage and Handbags Market, by
Sector, 1997 and 1999	8
Table 2: The UK Hand Luggage and Handbags Market, by Sector, 1997 and 19998
Distribution	9
Competitive Structure	10
The Consumer	11
Travel Trends	11
Figure 3: The UK Tourism Market by Volume (million trips), 1995-99 12
Table 3: The UK Tourism Market by Volume (million trips), 1995-9912
Figure 4: The UK Tourism Market by Value (£m), 1995-99	13
Table 4: The UK Tourism Market by Value (£m), 1995-99	13
Changes in the Workplace	14
Table 5: Trends in Employment in the UK, by Sector
( percent employees), 1991 and 1999	15
Figure 5: Trends in Employment in the UK, by Sector
( percent employees), 1991 and 1999	16
Table 6: Trends in Employment in the UK, by Gender (million employees), 1989-9917
Figure 6: Trends in Employment in the UK, by Gender (million employees), 1989-99 18
Consumer expenditure	19
Market Forecasts	19
Table 7: PDI and Consumer Expenditure in the UK (£bn), 1995-200019
Figure 7: UK Market Forecast for Luggage (£m at rsp),
2000-04	20
Table 8: UK Market Forecast for Luggage (£m at rsp),
2000-04	20
3. Luggage	21
Background	21
Market Size	22
Figure 8: The UK Luggage Market (by value), 1995-00	22
Table 9: The UK Luggage Market (by value), 1995-00	22
Table 10: The UK Luggage Market by Sector (by value),
1995-99	23
Figure 9: The UK Luggage Market by Sector (by value),
1995-99	24
Consumer Trends	25
Marketing Activity	26
Table 11: Sales of Luggage by Company (by value), 1995 and 199927
Figure 10: Sales of Luggage by Company (by value), 1995 and 1999 28
Advertising	29
Table 12: Main Media Spend on Handbags and Luggage (£000s), 1995-2000*29
Table 13: Main Media Spend on Handbags and Luggage (£000s) by Company, 1997-9931
Distribution	32
Table 14: Retail Distribution of Luggage ( percent of value sales), 1999	32
Figure 11: Retail Distribution of Luggage ( percent of value sales), 1999 33
4. Handbags and Business Cases	35
Background	35
Market Size	36
Table 15: The UK Handbag & Business Case Market (£m at rsp), 1995-2000e36
Figure 12: The UK Handbag & Business Case Market (£m at rsp), 1995-2000e 37
Figure 13: UK Handbag & Business Case Market by Sector (by value), 1995-99 38
Table 16: UK Handbag & Business Case Market by Sector (by value), 1995-9938
Consumer Trends	39
Marketing Activity	40
Table 17: Value Sales of Handbags and Business Cases by
Company, 1995 and 1999	41
Advertising	42
Table 18: Main Media Spend on Handbags and Luggage (£000s), 1995-2000*42
Table 19: Main Media Spend on Handbags and Luggage (£000s) by company, 1997-9943
Distribution	44
Table 20: Retail Distribution of Handbags and Business Cases ( percent of value sales), 199945
Figure 14: Retail Distribution of Handbags and Business Cases ( percent of value sales), 1999 46
5. PEST Analysis	48
Political Factors	48
Economic	49
Table 21: PDI and Consumer Expenditure in the UK (£bn),
2000-04	49
Social Changes	50
Technological	51
6. Consumer Dynamics	53
Overview	53
Table 22: Important Features When Purchasing Luggage or Baggage, June 200053
Table 22: Important Features When Purchasing Luggage or Baggage, June 200054
Figure 15: Important Features When Purchasing Luggage or Baggage, June 2000 55
Table 23: Comfort and Durability as Important Features when Purchasing Luggage or Baggage, June 2000	57
Table 24: Security and Size as Important Features when
Purchasing Luggage or Baggage, June 2000	59
Table 25: Wheeled Cases and Cost as Important Features when Purchasing Luggage or Bag―gage, June 2000	61
Table 26: Hard-Sides and Soft-Sides as Important Features when Purchasing Luggage or Bag―gage, June 2000	63
7. Company/Supplier Profiles	65
Background	65
Antler Ltd	65
Corporate Strategy	65
Advertising & Distribution	65
Profitability	66
Table 27: Antler Ltd - Financial Data (£000), 1996-98	66
Figure 16: Antler Ltd - Financial Data (£000), 1996-98	67
Carlton International plc	67
Corporate Strategy	67
Advertising & Distribution	68
Profitability	69
Table 28: Carlton International Plc - Financial Data
(£000 to March 31st), 1995-99	69
Figure 17: Carlton International Plc - Financial Data
(£000 to March 31st), 1995-99	70
Samsonite Ltd	70
Corporate Strategy	70
Advertising & Distribution	71
Profitability	71
Table 29: Samsonite Ltd - Financial Data (£000), 1995-98	71
Figure 18: Samsonite Ltd - Financial Data (£000), 1995-98	72
Shilton plc	72
Corporate Strategy	72
Advertising & Distribution	73
Profitability	73
The Tula Group of Companies plc	73
Corporate Strategy	73
Profitability	73
Table 30: The Tula Group of Companies Plc - Financial Data (£000), 1997-9973
Figure 19: The Tula Group of Companies Plc - Financial Data (£000), 1997-9974
Delsey Luggage Ltd	74
Other Companies	74
Own Label	75
8. The Future	76
Table 31: UK Market Forecast for Luggage (£m at rsp),
2000-04	76
Figure 20: UK Market Forecast for Luggage (£m at rsp),
2000-04	77
9. Sources	80
10. Glossary of Terms	83
A-Z of DEFINITIONS	83
Above-the-Line or Main Media Expenditure	83
Annual Growth Rate	83
Below-the-Line Advertising	83
Cif	83
Constant Prices	83
Current Prices	83
Fob	83
Forecasts	84
MSP	84
‘Real’	84
RSP	84
ABOUT THE SOURCES USED	84
ACNielsen MMS	84
Prodcom	84
NOP	85
Trade Association Data	85
Trade Sources	85

EXECUTIVE SUMMARY

This new report covers the UK market for handbags and luggage, Market Assessment having previously reviewed this sector in 1997 as part of a broader report on Costume Jewellery and Luggage. This edition looks at the developments in the market that have taken place since 1997, with historical market size data reviewed from 1995 onwards.

After a period of stagnation in the early- to mid-1990s, the luggage and handbag market has grown more strongly in the latter part of the decade, though growth is still steady rather than spectacular. The economic recovery has encouraged sales across all sectors, with the increase in overseas tourism helping to boost luggage sales in particular. The general growth in the `designer label' that has been integral to growth in many other consumer markets from clothing to perfume, has also had an impact on this market, and on handbags in particular.

The report also examines the main market sectors of luggage and handbags, with sub-divisions of each sector also provided to show the trends in the market place. Business cases are included with handbags due to the increasing overlap between these sectors as more women work and with the wider use of technology, i.e. laptop computers and mobile phones, combining to change the market.

The business cases sector is examined with the chief trends being towards less formal products rather than traditional briefcases, with technology in the workplace driving trends in particular. The widespread use of mobile telecommunications products and laptop or notebook computers has stimulated strong demand for products that are specifically designed to house this equipment. A traditional rigid briefcase would be far too heavy and cumbersome when used to carry a laptop computer and so the new generation of computer bags is made from lightweight materials with protective reinforcement used only where necessary to protect the equipment.

In terms of the luggage sector, growth in the key sectors is identified, with trends away from formal luggage sets to a more `mix and match' approach, and products such as holdalls increasingly preferred by many consumers, especially for shorter holidays and breaks. There has been dynamic growth in the market for wheeled luggage items, with trolley cases being the logical progression from the original wheeled suitcases.

For this report, Market Assessment commissioned original and exclusive consumer research from NOP Solutions, interviewing over 1,000 adults aged over 15. The aim of this research was to establish the key consumer priorities when considering the purchase of luggage. The findings show that, despite the supposed strength of the designer brands, most consumers have in fact a far more practical approach to the purchase of luggage. The presence of a designer label, or even a well-known brand name, came well down the list of priorities for consumers when they were considering purchasing items of luggage or baggage. The most popular responses tended to be far more practical considerations, such as durability, comfortable carrying handles/straps, security and size. Other factors considered important included price and the presence of wheels. There was also a strong preference for soft-sided rather than hard-sided suitcases. This is despite the fact that there has been a small revival in the hard-sided suitcase sector over the last five years.

The supply structure in this market is quite diverse, with greater concentration in the luggage sector than in the handbags market. In the luggage sector, the market is dominated by three suppliers, Carlton, Samsonite and Antler, although there is also a high level of own label supply through general variety chains such as Marks & Spencer and specialist retailers such as Salisburys. There are fewer high profile branded suppliers dominant in the handbags sector, with Shilton and The Tula Group probably the largest branded suppliers. The fashion-led nature of this sector means that there are both a large number of designer label brands, such as Prada, Gucci and Chanel, etc. and a large number of smaller brands and unbranded products on the market. This means that supply is very fragmented but that it is easier for new suppliers to enter this sector for that reason.

Retail distribution patterns for luggage and handbags do overlap somewhat, although the key differences are highlighted in this report. In general terms, department stores and general variety stores are important in the retailing of both product sectors, with luggage requiring more display space in stores so limiting the type of suitable outlets available. The importance of fashion in the handbags market means that distribution is also wider, with High Street fashion retailers and shoe shops stocking ranges of handbags. Gift purchasing is also a much stronger element of this market than the luggage market, so a wider distribution is a benefit for this reason as well.

There is generally a low level of main media advertising expenditure in the luggage and handbags market, with expenditure much higher for handbags than for luggage. This is because of the greater role played by designer labels and brands in the handbags sector than in the luggage market.

The leading companies in the market are profiled in this report with details of financial performance, new product development (NPD) and corporate strategy provided where appropriate. Brand shares for the luggage and handbags sectors are also provided in order to highlight supply patterns.

The external factors that influence the luggage and handbags market are also examined in this report with reference to how they have driven or hindered sales. Factors such as levels of consumer expenditure and full personal disposable income (PDI), social changes, changes in household structure and in working patterns are analysed in this section. Other factors such as the increase in travel are also evaluated. The future prospects of the market are evaluated, with further modest growth expected in most sectors but no dynamic growth expected. Some sectors are forecast to grow more rapidly, such as business cases where the continued growth in laptop computer ownership should ensure sustained growth in demand for this type of product.

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Last updated by Amanda Porteous September 2000