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| MP18062 |
| MAPS BRIDALWEAR : JUNE 2002 |
| Overview |
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Table of Contents Executive Summary
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Engine| 1 | Executive Summary |
| 2 | 1. Introduction |
| 3 | DEFINITION |
| 4 | 2. Strategic Overview |
| 5 | Market Dynamics and Segmentation |
| 6 | Current Status |
| 7 | Market Influencing Factors |
| 8 | LIFESTYLE CHOICES |
| 9 | Table 1: Marriage Statistics: Comparison Between 1999 and 2000 |
| 10 | CEREMONY CHOICES |
| 11 | Total Industry Value and Growth |
| 12 | Table 2: Estimated Volume and Value at RSP of Market in 1998 by Sector |
| 13 | Table 3: Estimated UK Bridalwear Market Value by Sector 1999-2002 at RSP (£000’s) |
| 14 | Table 4: Estimated Volumes of Bridal Dresses Sold by Sector 1999-2002 |
| 15 | TOTAL WEDDING COSTS |
| 16 | Table 5: Estimated UK Wedding Market by Value, (RSP & percent) 2002 |
| 17 | Distribution |
| 18 | Competitive Structure |
| 19 | Advertising |
| 20 | Table 6: Advertising Spend in the UK Year Ending September 2000 and September 2001 (£000’s) |
| 21 | The Consumer |
| 25 | Table 7: Average Age at Marriage in England and Wales, 1998 – 2000 |
| 26 | Table 8: Marriages in England and Wales 1998 – 2000 percent (increase/decreases) |
| 27 | Table 9: Marriages 1998 – 2000 in England and Wales by Type |
| 28 | Table 10 : Area of Occurrence and Brides as percent of Local Population, 1999 |
| 29 | Table 11: Weddings in England and Wales by Period of Occurrence |
| 30 | Table 12: Weddings in England and Wales by day of Week and Type of Ceremony |
| 31 | Table 13: Age of Bride at First Marriage in England and Wales, 1995-1999 |
| 32 | Table 14 : Cohabitation Prior to First Marriage by Age and Gender ( percent of first marriages by male and female) |
| 33 | Table 15: Age Groups of Brides and percentages by Type of Ceremony in England and Wales 1999 |
| 34 | The Traditional Bride |
| 35 | The Modern Bride |
| 36 | The Older Bride |
| 37 | MARKET FORECASTS |
| 38 | Table 16: Forecast Market Demand for Bridalwear to 2005, (£m at RSP) |
| 39 | Table 17: Forecast UK Bridalwear Market Share by Sector 2002 - 2005 |
| 40 | 3. Sector Analysis - Retailers |
| 41 | BACKGROUND |
| 42 | Market Size |
| 43 | Consumer Trends |
| 44 | Advertising and Marketing |
| 45 | 4. Sector Analysis - Manufacturers |
| 46 | BACKGROUND |
| 47 | Market Size |
| 48 | Consumer Trends |
| 49 | Advertising and Marketing Activity |
| 50 | 5. An International Perspective |
| 51 | MARKET DEVELOPMENTS |
| 52 | Competitor Environment |
| 53 | Consumer Behaviour |
| 54 | 6. Pest Analysis |
| 55 | POLITICAL FACTORS |
| 56 | Economic Factors |
| 57 | Social Factors |
| 58 | Technological Factors |
| 59 | 7. Consumer Dynamics |
| 60 | Overview |
| 61 | HERE COMES THE BRIDE |
| 62 | Table 18 : Attitude Towards Wedding Dress ( percent of respondents agreeing), 2002 |
| 63 | MONEY CAN’T BUY YOU LOVE |
| 64 | Table 19: Cost of Wedding Dresses ( percent of respondents agreeing), 2002 |
| 65 | GROOMS (AND BRIDES) FOR RENT |
| 66 | Table 20 : Attitude Towards Hire of Wedding Apparel ( percent of respondents agreeing), 2002 |
| 67 | PRETTY MAIDS IN A ROW |
| 68 | Table 21 : Attitude Towards Bridesmaids’ Dresses ( percent of respondents agreeing), 2002 |
| 69 | Table 22: Attitude Towards Grooms’ Apparel ( percent of respondents agreeing), 2002 |
| 70 | I’M JUST AN OLD FASHIONED GIRL |
| 71 | Table 23 : Attitude Towards Style ( percent of respondents agreeing), 2002 |
| 72 | Table 24: Attitude towards tradition ( percent of respondents agreeing), 2002 |
| 73 | THE BIG DAY |
| 74 | Table 25 : Attitude Towards Wedding Costs ( percent of respondents agreeing), 2002 |
| 75 | 8. The Future |
| 76 | 9. Glossary |
| 77 | 10. Sources & Further Information |
| 78 | ASSOCIATIONS |
| 79 | Periodicals |
| 80 | Bridal Websites |
| 81 | Table 25 : Attitude Towards Wedding Costs |
| 82 | ( percent of respondents agreeing), 2002 |
| 83 | 8. The Future |
| 84 | 9. Glossary |
| 85 | 10. Sources & Further Information |
| 86 | ASSOCIATIONS |
| 87 | Periodicals |
| 88 | Bridal Websites |
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| The bridalwear industry is highly fragmented, with over 1,000 retail outlets and around 72 UK companies designing and manufacturing gowns, bridesmaids' dresses and bridal accessories. Almost without exception, these are small, privately-owned companies that do not publish their annual returns. |
| Consequently, there is very little financial information available to the industry, and little industry research. Designers and retailers use their own experience to make their own market forecasts, which are always only short term — 1 to 2 years ahead. |
| Due to the long lead times required between the order and delivery of bridal gowns, the industry is able to accurately forecast requirements for the following year, but finds it almost impossible to forecast other trends; for example, a large increase in the number of weddings forecast for the Millennium year was overestimated by many. |
| However, the trend for brides to marry at a later age continues, which allows the industry to design and market more sophisticated and higher priced gowns. This trend has sustained the market over recent years. |
| Higher manufacturing and labour costs are forcing many manufacturers to look to the Far East for their production to enable them to continue competing in the UK, although exports to Europe continue to decline. |
| The bridalwear industry has reached saturation point, with too many suppliers and retailers competing for business. Without a significant increase in the number of weddings and brides wearing gowns made for the occasion, all companies can do is compete for market share. |
Text © 2002 MAPS
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