| MP15515 |
| MAPS : Vitamins and Supplements: March 2005 |
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This report covers: women over 45, marital status, grandchildren, working status, income, employment rates, attitutes towards work, voluntary work, agesism, age descrimination, independence, challenges, care homes, health, illness, social exclusion, diets, anti-ageing treatments, eating out, lifestyle and leisure, personal spending, holidays, short breaks,
TABLE OF CONTENTS
| Executive Summary |
| 1. Introduction |
| DEFINITION |
| SOURCES AND BENEFITS OF VITAMINS, MINERALS AND SUPPLEMENTS |
| Table 1: Vitamins, Minerals and Supplements — Sources and Health Benefits |
| Table 2: Recommended Daily Allowances for Vitamins by Sex and Selected Age Groups (micrograms and milligrams) |
| 2. Strategic Overview |
| MARKET DYNAMICS AND SEGMENTATION |
| Issues Driving or Affecting the Market |
| The EU Food Supplements Directive |
| Demographic Trends: Age Profiles and Life Expectancy |
| Table 3: Average Life Expectancy in the UK by Sex (years), 1900, 1971-2001 and 2021f |
| Figure 1: Average Life Expectancy in the UK by Sex (years), 1900, 1971-2001 and 2021f |
| Table 4: The UK Population by Age Group (% and million), 1971-2001, 2002e, 2011f and 2021f |
| Further Health-Related Issues |
| Table 5: Daily Intakes per Person of Vitamins and Minerals (micrograms, milligrams and grams), 2000 and 2001/2002-2002/2003 |
| The Total Market |
| Table 6: The Total Vitamins, Minerals and Supplements Market in Great Britain by Value at Current Prices (£m at rsp and %), 2000-2004 |
| Figure 2: The Total Vitamins, Minerals and Supplements Market in Great Britain by Value at Current Prices (£m at rsp), 2000-2004 |
| Market Sectors |
| Table 7: The Vitamins, Minerals and Supplements Market in Great Britain by Sector by Value at Current Prices (£m at rsp and %), 2000-2004 |
| DISTRIBUTION |
| COMPETITIVE STRUCTURE |
| Major Manufacturers' and Retailers' Shares |
| Table 8: Major Manufacturers' and Own-Label Shares of the Vitamins, Minerals and Supplements Market in Great Britain by Value at Current Prices (%), 2003 and 2004 |
| Changes in Brand Ownership |
| ADVERTISING |
| THE CONSUMER |
| MARKET FORECASTS |
| Table 9: The Forecast Vitamins, Minerals and Supplements Market in Great Britain by Value at Current Prices (£m at rsp), 2005-2009 |
| 3. Multivitamins |
| BACKGROUND |
| MARKET SIZE |
| Table 10: The Multivitamins Sector in Great Britain by Product Type by Value at Current Prices (£m at rsp and %), 2000-2004 |
| Figure 3: The Multivitamins Sector in Great Britain by Value at Current Prices (£m at rsp), 2000-2004 |
| CONSUMER TRENDS |
| ADVERTISING |
| 4. Single Vitamins |
| BACKGROUND |
| MARKET SIZE |
| Table 11: The Single-Vitamins Sector in Great Britain by Product Type by Value at Current Prices (£m at rsp and %), 2000-2004 |
| Figure 4: The Single-Vitamins Sector in Great Britain by Value at Current Prices (£m at rsp), 2000-2004 |
| CONSUMER TRENDS |
| ADVERTISING |
| 5. Fish Oils |
| BACKGROUND |
| MARKET SIZE |
| Table 12: The Fish Oils Sector in Great Britain by Product Type by Value at Current Prices (£m at rsp and %), 2000-2004 |
| Figure 5: The Fish Oils Sector in Great Britain by Value at Current Prices (£m at rsp), 2000-2004 |
| CONSUMER TRENDS |
| ADVERTISING |
| 6. Evening Primrose and Starflower Oils |
| BACKGROUND |
| MARKET SIZE |
| Table 13: The Evening Primrose and Starflower Oils Sector in Great Britain by Value at Current Prices (£m at rsp and %), 2000-2004 |
| Figure 6: The Evening Primrose and Starflower Oils Sector in Great Britain by Value at Current Prices (£m at rsp), 2000-2004 |
| CONSUMER TRENDS |
| ADVERTISING |
| 7. Minerals, Glucosamine, Garlic and Other Supplements |
| BACKGROUND |
| Minerals |
| Glucosamine |
| Garlic Supplements |
| MARKET SIZE |
| Minerals |
| Table 14: The Minerals Sector in Great Britain by Value at Current Prices (£m at rsp and %), 2000-2004 |
| Figure 7: The Minerals Sector in Great Britain by Value at Current Prices (£m at rsp), 2000-2004 |
| Glucosamine |
| Table 15: The Glucosamine Sector in Great Britain by Value at Current Prices (£m at rsp and %), 2003 and 2004 |
| Garlic Supplements |
| Table 16: The Garlic Supplements Sector in Great Britain by Value at Current Prices (£m at rsp and %), 2000-2004 |
| Figure 8: The Garlic Supplements Sector in Great Britain by Value at Current Prices (£m at rsp), 2000-2004 |
| Other Supplements |
| Table 17: The `Other Supplements' Sector in Great Britain by Value at Current Prices (£m at rsp and %), 2000-2004 |
| Figure 9: The Glucosamine and `Other Supplements' Sectors in Great Britain by Value at Current Prices (£m at rsp), 2000-2004 |
| CONSUMER TRENDS |
| Minerals |
| Garlic and Other Supplements |
| ADVERTISING |
| 8. Advertising and Promotion |
| MAIN MEDIA ADVERTISING EXPENDITURE |
| Table 18: Main Media Advertising Expenditure on Vitamins, Minerals and Supplements† by Brand (£000), Years Ending December 2003 and 2004 |
| Figure 10: Main Media Advertising Expenditure on Vitamins, Minerals and Supplements† by Brand (%), Year Ending December 2004 |
| EXHIBITIONS |
| 9. Distribution |
| MARKET SHARES BY OUTLET TYPE |
| Table 19: The Vitamins, Minerals and Supplements Market in Great Britain by Outlet Type by Value at Current Prices (%), 2003 and 2004 |
| Figure 11: The Vitamins, Minerals and Supplements Market in Great Britain by Outlet Type by Value at Current Prices (%), 2004 |
| 10. An International Perspective |
| OVERVIEW |
| GERMANY |
| FRANCE |
| ITALY |
| OTHER WESTERN EUROPEAN MARKETS |
| 11. PEST Analysis |
| POLITICAL FACTORS |
| ECONOMIC FACTORS |
| SOCIAL AND DEMOGRAPHIC FACTORS |
| TECHNOLOGICAL FACTORS |
| 12. Consumer Dynamics |
| PRODUCT PENETRATION AND LEVELS OF USAGE |
| Table 20: Penetration of Vitamins, Minerals and Supplements by Sex, Age and Social Grade (%), 2003/2004 |
| Table 21: Penetration of Selected Vitamin, Fish and Plant Oil Supplements by Sex, Age and Social Grade (%), 2003/2004 |
| Table 22: Penetration of Selected Minerals and Other Supplements by Sex, Age and Social Grade (%), 2003/2004 |
| PURCHASING AND CONSUMPTION HABITS |
| Overview |
| Table 23: Agreement With Statements Regarding Vitamins, Minerals and Supplements (% of respondents), 2005 |
| Taking Vitamins, Minerals or Supplements Regularly or Occasionally |
| Table 24: Profile and Penetration for Taking Vitamins, Minerals or Supplements at Least Once a Week, or Occasionally When Feeling Run Down (% of respondents), 2005 |
| Not Taking Vitamins, Minerals or Supplements, or Having Stopped Taking Them |
| Table 25: Profile and Penetration for Not Taking Vitamins, Minerals or Supplements, or Having Stopped Taking Them (% of respondents), 2005 |
| Use of Multivitamin/Multimineral and Single-Vitamin Products |
| Table 26: Profile and Penetration for Taking Multivitamins/Multiminerals, or Single-Vitamin Products (% of respondents who take vitamins, minerals or supplements), 2005 |
| Use of Cod Liver Oil, or Evening Primrose/Starflower Oil |
| Table 27: Profile and Penetration for Taking Cod Liver Oil, or Evening Primrose/Starflower Oil (% of respondents who take vitamins, minerals or supplements), 2005 |
| Use of Garlic or Gingseng |
| Table 28: Profile and Penetration for Taking Garlic or Gingseng (% of respondents who take vitamins, minerals or supplements), 2005 |
| Buying Own-Label Products and Buying Products From Chemist Shops |
| Table 29: Profile and Penetration for Buying Retailers' Own-Label Products, or Buying Products From Chemist Shops (% of respondents who take vitamins, minerals or supplements), 2005 |
| Buying Products From Health-Food Shops, and Buying Products From Grocery Multiples |
| Table 30: Profile and Penetration for Buying From Health-Food Shops, or From Grocery Multiples (% of respondents who take vitamins, minerals or supplements), 2005 |
| 13. Company Profiles |
| MANUFACTURERS' BRANDS |
| Boehringer Ingelheim Ltd |
| Corporate Strategy |
| Brands |
| Advertising |
| Market Share |
| Profitability |
| Table 31: Financial Results for Boehringer Ingelheim Ltd (£000 and %), Years Ending 31st December 2001-2003 |
| Chefaro UK Ltd |
| Corporate Strategy |
| Brands |
| Advertising |
| Market Share and Distribution |
| Profitability |
| Table 32: Financial Results for Chefaro UK Ltd (£000 and %), Years Ending 31st December 2001-2003 |
| DSM Nutritional Products Europe Ltd |
| Corporate Strategy |
| Brands |
| Advertising |
| Market Share |
| Profitability |
| Efamol Ltd |
| Corporate Strategy |
| Brands |
| Advertising |
| Market Share and Distribution |
| Profitability |
| Ernest Jackson & Co Ltd |
| Corporate Strategy |
| Brands |
| Advertising |
| Market Share |
| Profitability |
| Lichtwer Pharma UK Ltd |
| Corporate Strategy |
| Brands |
| Advertising |
| Distribution and Market Share |
| Profitability |
| Table 33: Financial Results for Lichtwer Pharma UK Ltd (£000 and %), Years Ending 31st December 2001-2003 |
| Quest Vitamins Ltd |
| Corporate Strategy |
| Brands |
| Advertising |
| Distribution |
| Profitability |
| Table 34: Financial Results for Quest Vitamins Ltd (£000 and %), Years Ending 31st December 2001-2003 |
| Seven Seas Ltd |
| Corporate Strategy |
| Brands |
| Advertising |
| Market Share |
| Profitability |
| Table 35: Financial Results for Seven Seas Ltd (£000 and %), Years Ending 31st December 2001-2003 |
| Vitabiotics Ltd |
| Corporate Strategy |
| Brands |
| Advertising |
| Market Share |
| Profitability |
| Table 36: Financial Results for Vitabiotics Ltd (£000 and %), Years Ending 31st December 2001-2003 |
| Wassen International Ltd |
| Corporate Strategy |
| Brands |
| Advertising |
| Market Share and Distribution |
| Profitability |
| Table 37: Financial Results for Wassen International Ltd (£000 and %), Years Ending 30th June 2002-2004 |
| Wyeth Consumer Healthcare |
| Corporate Strategy |
| Brands |
| Advertising |
| Market Share |
| Profitability |
| Table 38: Financial Results for Whitehall Laboratories Ltd (£000 and %), Years Ending 31st December 2001-2003 |
| RETAILERS' OWN LABELS |
| Boots Group PLC |
| Corporate Strategy |
| Own-Label Products |
| Advertising |
| Market Share |
| Profitability |
| Table 39: Financial Results for Boots Group PLC (£000 and %), Years Ending 31st March 2002-2004 |
| Holland & Barrett Holdings Ltd |
| Corporate Strategy |
| Own-Label Products |
| Advertising |
| Market Share |
| Profitability |
| Table 40: Financial Results for Holland & Barrett Holdings Ltd (£000 and %), Years Ending 30th September 2001-2003 |
| Superdrug Stores PLC |
| Corporate Strategy |
| Advertising |
| Market Share |
| Profitability |
| Table 41: Financial Results for Superdrug Stores PLC (£000 and %), Years Ending 29th December 2001†, 28th December 2002 and 27th December 2003 |
| Other Retailers' Own Labels |
| MAIL ORDER AND THE INTERNET |
| 14. The Future |
| FUTURE TRENDS |
| FORECASTS |
| Table 42: The Forecast Vitamins, Minerals and Supplements Market in Great Britain by Sector by Value at Current Prices (£m at rsp), 2005-2009 |
| Figure 12: The Forecast Vitamins, Minerals and Supplements Market in Great Britain by Value at Current Prices (£m at rsp), 2005-2009 |
| 15. Further Sources |
| Associations |
| Publications |
| General Sources |
| Government Publications |
| Other Sources |
| Bonnier Information Sources |
EXECUTIVE SUMMARY
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Text © 2005 Key Note
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Last updated by Amanda Porteous September
2005
