| MP1534 |
| MAPS : Hot Beverages: December 2004 |
|
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TABLE OF CONTENTS
| Executive Summary |
| 1. Introduction |
| HISTORY AND HEALTH CLAIMS OF HOT BEVERAGES |
| Coffee |
| Leaf Tea |
| Fruit and Herb Teas |
| Chocolate and Malted Drinks |
| METHODS OF PRODUCTION |
| Coffee |
| Leaf Tea |
| Fruit and Herb Teas |
| Chocolate and Malted Drinks |
| DEFINITIONS AND TYPES OF HOT BEVERAGES COVERED |
| Instant and Ground Coffee |
| Bagged, Loose and Speciality Teas |
| Fruit and Herb Teas |
| Chocolate and Malted Drinks |
| 2. Strategic Overview |
| GENERAL ISSUES DRIVING OR AFFECTING THE MARKET |
| Changing Demographics |
| Table 1: The UK Population by Age Group (% and million), 1971, 1981, 1991, 2001-2002, 2011 and 2021 |
| Competition from Other Drinks |
| Soft Drinks Market Growth |
| Table 2: Average Household Consumption of Hot Beverages and Soft Drinks per Week in the UK (grms and mls), Year Ending December 1997 and April 2002-2003 |
| New Product Development |
| Overview |
| Organic Products |
| Green Teas |
| Decaffeinated Products |
| Speciality Coffees |
| Iced Tea |
| Fruit and Herb Teas |
| Food Drinks |
| Fairtrade Teas and Coffees |
| Coffee Bars and Tea Houses |
| Overview |
| Coffee Bars |
| Tea Shops |
| MARKET SIZES AND SHARES |
| MAJOR PRODUCERS |
| Coffees |
| Teas |
| Chocolate and Malted Drinks |
| ADVERTISING |
| DISTRIBUTION |
| FORECASTS |
| Table 3: The Forecast UK Hot Beverages Market by Sector by Value (£m at rsp), Years Ending August 2005-2009 |
| 3. Market Analysis |
| MARKET SIZE |
| Table 4: The UK Hot Beverages Market by Sector by Value (£m at rsp and %), Years Ending December 2000-2004 |
| INSTANT AND GROUND COFFEE |
| Market Value |
| Table 5: The UK Coffee Market by Sector by Value (£m at rsp and %), Years Ending December 2000-2004 |
| Market Share |
| Table 6: The UK Instant Coffee Market by Brand Share by Value (%), Years Ending August 2003 and 2004 |
| Table 7: The UK Ground Coffee Market by Brand Share by Value (%), Years Ending August 2003 and 2004 |
| LEAF TEA |
| Market Value |
| Table 8: The UK Leaf Tea Market by Sector by Value (£m at rsp and %), Years Ending December 2000-2004 |
| Market Share |
| Table 9: The UK Mainstream Tea Bags Market by Brand Share by Value (%), Years Ending August 2003 and 2004 |
| Table 10: The UK Loose Teas and Instant Teas Markets by Brand Share by Value (%), Years Ending August 2003 and 2004 |
| Table 11: The UK Green Teas, Fairtrade Teas and Speciality Teas Markets by Brand Share by Value (%), Year Ending August 2004 |
| FRUIT AND HERB TEAS |
| Market Value |
| Table 12: The UK Fruit and Herb Teas Market by Sector by Value (£m at rsp and %), Years Ending December 2000-2004 |
| Market Share |
| Table 13: The UK Fruit and Herb Teas Market by Brand Share by Value (%), Year Ending August 2004 |
| CHOCOLATE AND MALTED DRINKS |
| Market Value |
| Table 14: The UK Chocolate and Malted Drinks Market by Sector by Value (£m at rsp and %), Years Ending December 2000-2004 |
| Market Share |
| Table 15: The UK Chocolate and Malted Drinks Market by Brand Share by Value (%), Years Ending August 2003 and 2004 |
| 4. Import and Export Trade |
| COFFEE |
| Imports |
| Table 16: UK Imports of Coffee by Type by Volume and Value (000 tonnes and £m), Years Ending December 2001-2003 |
| Table 17: UK Imports of Non-Roasted/Non-Decaffeinated Coffee from Non-EU Origins by Country by Volume and Value (000 tonnes and £m), Years Ending December 2001-2003 |
| Exports |
| Table 18: UK Exports of Coffee by Destination by Volume and Value (000 tonnes and £m), Years Ending December 2001-2003 |
| TEA |
| Imports |
| Table 19: UK Imports of Black and Green Teas by Volume and Value (000 tonnes and £m), Years Ending December 2001-2003 |
| Table 20: UK Imports of Black Teas from Non-EU Origins by Country by Volume and Value (000 tonnes and £m), Years Ending December 2001-2003 |
| Exports |
| Table 21: UK Exports of Black and Green Teas by Volume and Value (000 tonnes and £m), Years Ending December 2001-2003 |
| 5. Advertising and Distribution |
| TOTAL EXPENDITURE |
| Table 22: Main Media Advertising Expenditure on Hot Beverages by Main Sector (£000), Years Ending September 2003 and 2004 |
| INSTANT AND GROUND COFFEE |
| Table 23: Main Media Advertising Expenditure on Coffee by Producer and Type (£000), Years Ending September 2003 and 2004 |
| LEAF TEA, FRUIT AND HERB TEAS |
| Table 24: Main Media Advertising Expenditure on Teas by Producer and Type (£000), Years Ending September 2003 and 2004 |
| CHOCOLATE AND MALTED DRINKS |
| Table 25: Main Media Advertising Expenditure on Chocolate and Malted Drinks by Producer and Type (£000), Years Ending September 2003 and 2004 |
| DISTRIBUTION |
| Table 26: Hot Beverages Sales by Major Retailer (% value share), Years Ending July 2003 and 2004 |
| Table 27: Tea Sales by Major Retailers (% value share), Years Ending November 2003 and 2004 |
| 6. An International Perspective |
| COFFEE |
| Table 28: Coffee Penetration in Major European Countries (% of adults drinking), 2003 |
| Table 29: Coffee Drinking in Major European Markets by Type of Coffee (% of retail sales by value), 2003 |
| Table 30: Retail Coffee Sales in Major European Countries (£bn), 2001-2003 |
| Table 31: The Major European Coffee Markets by Type by Brand Share by Value (%), 2003 |
| TEA |
| Table 32: Tea Penetration in Major European Countries (% of adults drinking) 2003 |
| 7. PEST Analysis |
| POLITICAL AND ECONOMIC FACTORS |
| SOCIAL AND DEMOGRAPHIC FACTORS |
| TECHNOLOGICAL FACTORS |
| 8. Consumer Dynamics |
| TARGET GROUP INDEX RESULTS |
| Instant and Ground Coffee |
| Table 33: Penetration of Instant Coffee by Age, Sex and Social Grade (% of adults), 2004 |
| Table 34: Penetration of Ground Coffee by Age, Sex and Social Grade (% of adults), 2004 |
| Black Tea, Fruit and Herb Teas |
| Table 35: Penetration of Black Tea by Age, Sex and Social Grade (% of adults), 2004 |
| Table 36: Penetration of Fruit and Herb Teas by Age, Sex and Social Grade (% of adults), 2004 |
| BMRB ACCESS RESULTS |
| Summary of Results |
| Table 37: Overall Results (% of respondents), 2004 |
| Coffee |
| I Sometimes Buy Instant Espresso, Cappuccino, Latte Or Mocha Coffees (S1) |
| I Sometimes Buy Decaffeinated Coffees (S2) |
| Table 38: Buying Instant Espresso, Cappuccino, Latte or Mocha Coffees/Decaffeinated Coffees (% of respondents), 2004 |
| Tea |
| I Sometimes Buy Speciality Teas, Such As English Breakfast Or Earl Grey (S3) |
| I Sometimes Buy Fruit Or Herb Teas, Such As Camomile, Mint Or Berry Flavours (S4) |
| Table 39: Buying Speciality Teas/Fruit or Herb Teas (% of respondents), 2004 |
| I Sometimes Buy Green Teas, Such As Tchae Or Jacksons (S5) |
| I Have Bought Ice Tea, Such As Lipton Or Twinings (S6) |
| Table 40: Buying Green Teas/Ice Tea (% of respondents), 2004 |
| Hot Chocolate and Malted Drinks |
| I Sometimes Buy `Made-With-Milk' Original Hot Chocolate Or Malted Drinks, Such As Cadbury's Drinking Chocolate, Horlicks Or Ovaltine (S7) |
| I Sometimes Buy `Made-With-Water' Instant Hot Chocolate Or Malted Drinks, Such As Cadbury's Chocolate Break, Horlicks Or Ovaltine Light (S8) |
| I Sometimes Buy Low-Calorie Flavoured Food Drinks, Such As Options (S9) |
| Table 41: Buying `Made-With-Milk'/`Made-With-Water' Hot Chocolate or Malted Drinks (% of respondents), 2004 |
| Table 42: Buying Low-Calorie Flavoured Food Drinks (% of respondents), 2004 |
| Fairtrade Products |
| I Sometimes Buy Fairtrade Coffees, Such As Cafédirect Or Co-Op Own Label (S10) |
| I Sometimes Buy Fairtrade Teas, Such As Clipper Or Teadirect (S11) |
| Table 43: Buying Fairtrade Coffees and Teas (% of respondents), 2004 |
| Organic Products |
| I Sometimes Buy Organic Coffees (S12) |
| I Sometimes Buy Organic Teas (S13) |
| Table 44: Buying Organic Coffees and Teas (% of respondents), 2004 |
| Own-Label Purchasing |
| I Usually Buy Own-Label Coffees Rather Than Brands (S14) |
| I Usually Buy Own-Label Teas Rather Than Brands (S15) |
| Table 45: Buying Own-Label Coffees and Teas (% of respondents), 2004 |
| 9. Company Profiles |
| INSTANT AND GROUND COFFEE |
| Douwe Egberts UK |
| Kraft Foods UK Ltd |
| Nestlé UK Ltd |
| Other Brands |
| Retailer Own Label |
| LEAF TEA, SPECIALITY TEAS AND FRUIT AND HERB TEAS |
| Premier Foods Ltd |
| Taylors of Harrogate Ltd |
| Tetley GB |
| R Twining & Co Ltd/Jacksons of Piccadilly Ltd |
| Unilever Bestfoods UK |
| Other Brands |
| Retailer Own Label |
| CHOCOLATE AND MALTED FOOD DRINKS |
| Associated British Foods PLC |
| Glaxo SmithKline Consumer Healthcare |
| Premier Foods Ltd |
| Other Brands |
| Retailer Own Label |
| 10. The Future |
| OVERVIEW |
| FORECASTS |
| Table 46: The Forecast UK Hot Beverages Market by Sector by Value (£m at rsp), Years Ending August 2005-2009 |
| 11. Further Sources |
| Associations |
| Publications |
| General Sources |
| Government Sources |
| Other Sources |
| Bonnier Information Sources |
EXECUTIVE SUMMARY
| The markets for green and ethical goods form only a small percentage of total consumer expenditure, yet significant niche markets, particularly Fairtrade goods, are growing exponentially. The demand for ethical production and greater corporate responsibility is being channelled more effectively through consumer boycotts and more sophisticated campaigning by protest groups. Pressures from within commerce for more accountability and openness are evident in the rise in non-financial reporting schemes, which are allowing more transparency and monitoring of production — a prerequisite for ethical production. These two parallel movements, while short of transforming consumer markets, are creating conditions for a major revision in eco-friendly patterns of consumption. |
| In many senses, the emergent trend towards a convergence of the environmentalist and commercial agendas is replacing the focus on change through consumer boycotts alone. The consumer research conducted for this report demonstrates that price imperatives continue to win out as the key consumer purchasing factor. In effect, consumers are also turning away from green alternatives in markets as diverse as those for cars and detergents, because manufacturers have failed to develop products that can compete on price in the mainstream market. Consumers may wish to use their cars less and even purchase greener alternatives, but they are unwilling to pay excessively more to do so. |
| The influence of government legislation is crucial in advancing greener solutions; under the current Government, significant progress has not been possible, as legislation has been soft-pedalled in both transport and retailing. The Congestion Charge in London has demonstrated the legislative possibilities to curb negative environmental impacts, but the move was not backed by the Government. Moreover, successive planned increases in fuel tax have been withdrawn. In the retail sector, the Government has relied on voluntary agreements to regulate supermarkets' control of food production and has not taken strong action to break supermarket monopolies. |
| In many respects, trends in the holiday market exemplify some of the challenges of advancing the green and ethical agenda beyond the markets now recognised as very successful, e.g. Fairtrade produce. Despite numerous attempts, green and ethical `labelling' or branding in the holiday market have not caught on. Individual companies that place long-term sustainability at the heart of their operations have been far more successful. These companies are able to incorporate eco-friendly aspects — such as community development and pollution-free activity — and establish a longer-term approach to profit and development. At the same time, these factors are finding growing favour with consumers who are looking for quality and are increasingly sophisticated and wiser to the negative impacts of mass tourism. |
| The success of Fairtrade demonstrates the potentially huge demand for ethically-sourced food and other produce. In larger service markets, green and ethical considerations will be advanced in the future by the growing trend towards this convergence around key concepts of sustainability for both profit and development. |
Text © 2004 Key Note
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Last updated by Amanda Porteous 2004
