Market reports, business information and market research

Worldwide Business Information and Market Reports

www.the-list.co.uk and www.worldmarketresearch.com

Telephone +44 1404 891528 Fax +44 1404 891717 Email reportfinder @ tiscali.co.uk

Just want contact details for one of the companies in this report? Please don't ring us - try www.companieshouse.gov.uk, www.thomweb.co.uk or www.askalix.com

MP15161

MAPS BABY FOODS MAY 2001

Overview

Our price £399 plus VAT

WANT TO BUY THIS? The easiest way is just to ring ReportFinder on +44 (0) 1404 891528 from 0900 to 1930 UK time and ask for Sales.Just one of a HUGE range of titles from publishers such as Aktrin, AMA Research, eMarketer, Key Note, MAPS, MBD, MSI and The Prospect Shop that you can BUY RIGHT NOW online from us. To buy or to browse further, use either of the Back To buttons below to activate our catalogue. If you would like to buy this title, you will find it in alphabetic order in the Index using the first Back To button. If you need further information, please contact us using the details at the top of this page. Please tell your colleagues if you find our site useful!

Alternatively- try our ad-hoc market report service - define your own report research!

Fixed prices - £150, £450 and £1,250 - and fixed delivery of 4, 5 and 14 days

Click here for full details

Download A4 print-size PDF version of these pages (with order form)
Table of Contents
Executive Summary
Back to Other Food Products Index and Shopping Cart
Back To REPORTFINDER home page and Search Engine

This report covers: baby meals, baby milks, baby drinks, baby finger foods, rusks, cereals, wet baby meal,

Companies covered include: HJ Heinz, Koninklijke (Royal) Numico, sma nutrition, Hipp KG, Boots, baby organix

TABLE OF CONTENTS

1	Executive Summary 1
2	1. Introduction 9
3	Definitions 9
4	Baby Meals 9
5	Baby Milks 9
6	Baby Drinks 10
7	Baby Finger Foods and Rusks 10
8	2. Strategic Overview 11
9	KEY issues 11
10	Birth Rates 11
11	Table 1: Total Births and Birth Rate in the UK (000 and number of births), 1971-1999 11
12	Deferred Child Birth 12
13	Table 2: Number of Births in England and Wales, by Age of Mother, 1961-1999 12
14	Table 3: Fertility Rates† in England and Wales by Age Group, 1961-1999 12
15	Table 4: Average Age of Mother at Birth of Child† in England and Wales, 1961-1999 13
16	Changing UK Household Structure 14
17	Table 5: Changing Household Structure in Great Britain ( percent of households), 1979-1998 15
18	High Cost of Children 15
19	Total Baby Care Market 15
20	Table 6: Baby Care Retail Market by Sector by Value, (£m and percent),1999 and 2000 16
21	Coping With The Financial Burden 16
22	Table 7: The Need to Save Money to be Able to Afford the Expenses of Having Children ( percent of respondents), 2001 18
23	Table 8: Pressure of Earning a Living Delays Parenthood ( percent of respondents), 2001 20
24	Working Mothers 21
25	Table 9: Number of Working Women Aged 16 to 59 in Employment in the UK (000 and percent), 1984-2000 21
26	Table 10: Working Women Aged 16 to 59 ( percent), 1990, 1995 and 2000 22
27	Table 11: Working While Children are Young ( percent of respondents), 2001 24
28	Only the Best for Babies 25
29	Table 12: Home Preparation of Baby Foods Versus Ease of Preparation ( percent of respondents), 2001 26
30	Breast Feeding is Best 27
31	Table 13: Economic Activity Status of Mothers† with Youngest Child Aged 0 to 4 ( percent), 1990, 1995 and 2000 28
32	The Rise of Organic Baby Foods 29
33	Dynamics and Trends 29
34	The Consumer 29
35	Table 14: Organic Baby Food ( percent of respondents), 2001 31
36	market size TOTAL 32
37	Table 15: The Total Baby Food and Drink Market by Sector by Value (£m), 1995-2000 32
38	Figure 1: The Total Baby Food and Drink Market by Sector by Value (£m), 1995-2000 33
39	AdVERTising and promotion 33
40	Table 16: Main Media Advertising Expenditure on Baby Foods (£m), Year to End December 1997-2000 34
41	DISTRIBUTION issues 34
42	Table 17: Baby Food and Drink Sales Through Independent Pharmacies by Sector (£m and percent), 1999 and 2000 35
43	Figure 2: Baby Food and Drink Sales Through Independent Pharmacies by Sector (£m and percent), 1999 and 2000 35
44	3. Baby Meals 36
45	market size and Segmentation 36
46	Baby Meals by Value 36
47	Table 18: The Baby Meals Market by Sector by Value (£m and percent), 1995-2000 36
48	Baby Meals by Volume 37
49	Table 19: The Baby Meals Market by Sector by Volume (million units and percent), 1999 and 2000 37
50	Baby Meals by Age Range 37
51	Table 20: Wet Baby Meal Sales by Age ( percent of unit sales), 1999 and 2000 38
52	Figure 3: Wet Baby Meal Sales by Age ( percent of unit sales), 1999 and 2000 38
53	Baby Meals by Type of Meal 38
54	Table 21: Wet Baby Meal Sales by Type of Meal ( percent), 2000 39
55	Suppliers and Brand shares 39
56	Total Baby Meals 39
57	Table 22: Total† Baby Meal Brand Shares by Value (£m and percent ), 1999 and 2000 40
58	Figure 4: Total† Baby Meal Brand Shares by Value (£m and percent ), 1999 and 2000 41
59	Wet Baby Meals 41
60	Table 23: Wet Baby Meal Brand Shares by Value (£m and percent), 1999 and 2000 42
61	Figure 5: Wet Baby Meal Brand Shares by Value (£m and percent), 1999 and 2000 43
62	Dry Baby Meals 43
63	Table 24: Dry Baby Meal Brand Shares by Volume (£m and percent ), 1999 and 2000 44
64	Figure 6: Dry Baby Meal Brand Shares by Volume (£m and percent ), 1999 and 2000 45
65	advertising and promotion 45
66	Table 25: Main Media Advertising Expenditure on Baby Meals by Major Brand (£000), Year to End December 1997-2000 45
67	consumer dynamics 46
68	Penetration of Baby/Junior Foods 46
69	Table 26: Penetration of Baby or Junior Foods ( percent of housewives ), 1995, 1997, 1999 and 2000 47
70	Attitudes — Wet Versus Dry Baby Meals 47
71	Table 27: Wet Versus Dry Baby Meals ( percent of respondents), 2001 48
72	distribution 49
73	Table 28: Wet Versus Dry Baby Meal Sales by Retail Outlet by Value ( percent), 1999 and 2000 49
74	4. Baby Milks 50
75	market size and segmentation 50
76	Table 29: The Baby Milks Market by Sector† by Value (£m), 1995 and 2000 50
77	suppliers and brand shares 51
78	Table 30: Baby Milk Brand Shares by Value (£m and percent), 1999 and 2000 52
79	Figure 7: Baby Milk Manufacturer Brand Shares by Volume ( percent), 1999 and 2000 53
80	advertising and promotion 53
81	Table 31: Main Media Advertising Expenditure on Baby Milks by Major Brand (£000), Year to End December 1997-2000 54
82	consumer dynamics 55
83	Penetration of Baby Milks 55
84	Table 32: Penetration of Baby Milks ( percent of housewives†), 1995, 1997, 1999 and 2000 55
85	Attitudes 55
86	Table 33: Manufactured Baby Milk Versus Breast-Fed Milk ( percent of respondents), 2001 57
87	Table 34: Brand Reliability and Information Sources ( percent of respondents), 2001 59
88	distribution 60
89	Table 35: Baby Milk Sales by Outlet Type by Volume ( percent), 1995 and 2000 60
90	Figure 8: Baby Milk Sales by Outlet Type by Volume ( percent), 1995 and 2000 61
91	5. Baby Drinks 62
92	Market Size and Segmentation 62
93	Table 36: The Baby Drinks Market by Sector by Value (£m and percent), 1995, 1999 and 2000 62
94	Figure 9: The Baby Drinks Market by Sector by Value (£m), 1995, 1999 and 2000 63
95	suppliers and brand shares 63
96	Table 37: Baby Drinks Brand Shares by Value (£m and percent), 1999 and 2000 64
97	Figure 10: Baby Drinks Brand Shares by Value (£m), 1999 and 2000 65
98	6. Baby Finger Foods 66
99	market size and segmentation 66
100	Table 38: The Baby Finger Foods Sales by Type (£m and percent), 1999 and 2000 66
101	suppliers and brand shares 66
102	Table 39: Baby Finger Food Brand Shares by Value ( percent), 1999 and 2000e 67
103	Figure 11: Baby Finger Food Brand Shares by Value ( percent), 1999 and 2000e 68
104	advertising and promotion 68
105	Consumer Dynamics 69
106	Incidence of Usage 69
107	Table 40: Penetration of Baby Cereals and Rusks Consumption ( percent of housewives†), 1995, 1997, 1999 and 2000 69
108	Attitudes to Sugar Content 69
109	Table 41: Sugar Content of Baby Foods ( percent of respondents), 2001 70
110	distribution 71
111	7. An International Perspective 72
112	Market VALUES 72
113	Total Markets 72
114	Table 42: The Baby Foods and Drinks Market, Total Population and Birth Rate in Selected European Countries
115	(£m, million, and births per 1,000 of population), 1999 72
116	By Sector 72
117	Table 43: The Baby Food and Drinks Market in Selected European Countries by Sector by Value ( percent), 1999 73
118	Figure 12: The Baby Food and Drinks Market in Selected European Countries by Sector by Value ( percent), 1999 74
119	Spain 74
120	Table 44: Total Baby Food and Drink Market by Sector by Volume and Value (tonnes, pesetas and percent) 1998 and 1999 75
121	FRANCE 75
122	Table 45: Total Baby Milk Market by Sector by Volume and Value (tonnes, FFr and percent), Year to March 1998 and 1999 76
123	MEAL TYPES 76
124	Table 46: Wet Baby Product Sales in Germany and France by Recipe Type by Value ( percent), 1999 76
125	Figure 13: Wet Baby Product Sales in Germany and France by Recipe Type by Value ( percent), 1999 78
126	Suppliers and Brands 78
127	Supplier Concentration 78
128	Supplier Shares by Country and Product Type 79
129	France 79
130	Table 47: Total Baby Foods and Drink Manufacturer Shares in France ( percent), 1999 79
131	Table 48: The French Baby Milks Market by Brand Share by Value ( percent), 1999 80
132	Table 49: Wet Baby Meal Brand Shares in France ( percent), Year to March 2000 80
133	Germany 80
134	Table 50: Total Baby Foods and Drink Brand Shares in Germany ( percent), 1999 and 2000† 81
135	Spain 81
136	Table 51: Baby Milks and Wet Baby Foods Brand Shares in Spain by Value ( percent), 1999 82
137	distribution 82
138	Table 52: The Baby Foods and Drinks Market in Spain by percentage Share Taken by Pharmacies† by Sector by Value ( percent), 1999 83
139	8. PEST Analysis 84
140	POLITICAL FACTORS 84
141	Government Plans to Help Parents Gain Flexible Work 84
142	Lessening Financial Burdens 84
143	Work Provides Us with the Best Time of Our Lives 84
144	ECONOMIC FACTORS 85
145	Table 53: Main Economic Indicators (£bn and percent change), 1995-2004 86
146	SOCIAL FACTORS 87
147	Birth Rates 87
148	Deferred Childbirth 87
149	Table 54: Number of Births by Age of Mother in England and Wales (years and percent), 1961, 1971, 1981, 1991, 1995 and 1999 87
150	Working Mothers 88
151	TEchnological Factors 89
152	9. Consumer Dynamics 90
153	Table 55: Proportion of Adults Agreeing with Individual Statements about Having a Family and Baby Food Products ( percent of respondents), 2001 91
154	10. Supplier Profiles 93
155	HJ Heinz 93
156	Table 56: Worldwide Sales for HJ Heinz by Main Product Group ($m),Years Ending 29th April 1998 and 1999 and 3rd May 2000 93
157	Koninklijke (Royal) Numico NV 94
158	Table 57: Financial Results for Numico NV (£m†), 1995-1999 95
159	sma nutrition 96
160	Hipp KG 97
161	The boots company plc 98
162	Table 58: Financial Results for Boots The Chemists (£m), 1996-2000 99
163	Table 59: Boots The Chemists, Sales Split by Category ( percent), 2000 99
164	baby organix 100
165	11. The Future 101
166	PROJECTED BIRTHS 101
167	Table 60: Projected Number of Births per Annum† (000), 1998-2001-2011-2016 101
168	FORECASTS 2001 TO 2004 101
169	Table 61: The Forecast Baby Foods and Drinks Market by Sector by Value at Current and Constant 2000 Prices (£m and percent), 2001-2004 102
170	12. Further Sources 104
171	Companies 104
172	Publications 104
173	General Sources 105
174	Bonnier Information Sources 106
175	Government Publications 107
176	Other Sources 108

EXECUTIVE SUMMARY

Despite falling birth rates, the baby foods and milks market continues to grow, increasing by 28.2 percent, in value terms, between 1995 and 2000. Changing lifestyles - associated with the increased number of working women, starting a family later in life, and acceptance of the need to make some sort of financial provision for having children - are amongst factors contributing towards ability and willingness to pay for quality products, some of which are sold at a premium. A number of the findings from the consumer research commissioned especially for this report, confirm widespread acceptance of combining work and bringing up babies, from a very early age.

A steady stream of product innovations, whether it be new recipes, introduction of organic lines, new milk formulations or finger foods, have contributed towards market growth, in what might otherwise be a static or even declining market. Increased targeting of older toddlers, in order to keep mothers in the market for longer, has been seen as another opportunity by manufacturers to grow the market, despite a static or falling birth rate.

The report discusses the dynamics and trends surrounding increased sales of organic baby foods. The German-owned baby foods manufacturer Hipp has gained substantial share in the UK as a result of its organic range. Even mainstream players such as Heinz and Cow & Gate have launched organic baby meal ranges.

Baby meals have overtaken baby milks as the largest single sector within the baby foods and drinks market. Wet baby meals have increased their dominance over dry meals, mainly for convenience-related reasons. A vast range of recipes are available, with Key Note's enquiries revealing over 600 different wet meal products (taking into account different brands) and around 280 for dry meals, in March 2001.

Follow-on milks have been the main source of growth, as mothers follow official recommendations to avoid unmodified cow's milk, until the baby is at least 12 months of age. Unlike infant formulas, suppliers are allowed to advertise follow-on milks. A number of the leading follow-on milk brands, such as SMA, spent significant amounts on above-the-line advertising in 2000. Within the infant formula sector, second stage (curd based) products for babies aged 3 months and over account for over half by sales of value and volume. Making commercially produced milks as close as possible to breast-fed milks continues to be the focus of much new product development (NPD). `Breast is best' continues to be widely promoted by government and health experts in general.

Finger foods and baby drinks are small sectors. Innovations by a number of suppliers have resulted in significant sales growth of finger foods, other than rusks, albeit from a small base. The baby drinks sector has remained static, due to competition from a number of alternative drinks.

In the UK, as well as other baby food and drinks markets in Europe (France, Germany and Spain) also covered in this report, a few major pharmaceutical food processing firms account for the majority of baby food and drink sales. There are obviously differences in the relative shares of key multinationals between countries. Retailer labels continue to have a negligible share in all countries. The sales mix varies between different countries. In Germany, for example, follow-on milk is more important than infant formulas than in France, the UK and Spain. Key Note is forecasting a 13.7 percent value increase in real terms in overall sales of baby foods and drinks in the UK between 2000 and 2004. Baby meals, followed by baby milks, are set to enjoy the greatest rate of sales increase.

Back to Top

Back To REPORTFINDER HOME PAGE

Ariadne - working together with our customers to enhance productivity and increase knowledge

Last updated by Paul Tucker 22nd August 2001