About Key Note

Key Note report categories

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Key Note is a major London-based source for UK market information, providing an excellent range of market reports at affordable prices.

A Bonnier Business Information Company, Key Note has built a reputation as an expert provider of UK market information, producing highly respected off-the-shelf publications which cover a comprehensive range of market sectors, from commercial and industrial to service and consumer titles.

How is the information compiled
How do Key Note decide which new titles to publish?
How do Key Note ensure accuracy and consistency?
How often are the reports updated?
How much information is rewritten in updated reports?

How is the information compiled?

Key Note gather information and raw data from a variety of nationally recognized sources.
This information is compiled and interpreted by experts who provide succinct and precise commentary, allowing you to easily apply the information to your specific needs.

Key Note commissions a specialist writer to write the report. The writer is typically a research analyst or information broker and always a respected expert in their field.

Key Note select what it believes to be the best information sources for each market. These may include TGI data from BMRB International, ACNielsen MEAL, Gallup, NOP, Taylor Nelson, Office for National Statistics, Overseas Trade Statistics, industry surveys, directors surveys, etc

How do Key Note decide which new titles to publish?

New titles are selected by a panel comprising representatives from the sales, marketing and publishing teams, as well as Key Note writers who are industry experts.

The panel monitors the wider economic climate to ensure that all topics of current interest are covered by the range of reports and that customer demands are satisfied.

How do Key Note ensure accuracy and consistency?

Every report is written according to Key Note’s strict guidelines. It is then submitted to the Key Note report editor who refines the report, putting it through three editorial processes before it reaches the final read.

At each stage, the report is meticulously checked for accuracy and detail, and edited in the Key Note easy-to-read style.

How often are the reports updated?

Key Note update its reports every twelve to eighteen months, depending on the type of industry. Some reports are written in response to particular market conditions and may be one offs, whereas others will be produced regularly year on year.

How much information is rewritten in updated reports?

Updated reports are completely rewritten, with all tables and graphs updated. High standards apply at all times and during all stages of revision.

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Key Note publishes one of the widest ranges of UK market information available, covering 26 consumer, business and industry sectors. The range comprises over 300 current titles, with around sixteen new or updated titles produced per month.

There are four major report categories:

Key Note Reports

Key Note Reports Plus

Key Note Reviews

Market Assessments

Key Note Market Reports are the ideal way to gain a sound introduction to a specific UK market segment

They give you the facts you need to make sound business decisions.
Chapters in a standard report include:

• Executive Summary
• Market Definition
• Market Size
• Current Issues
• Competitor Analysis
• Company Profiles
• Buying Behaviour
• Outside Suppliers to the Industry
• Industry Background
• Forecasts
• Strength, Weaknesses, Opportunities and Threats
• Further Sources

For fast-moving sectors such as FMCG and the service industry, Key Note Market Reports have been expanded to become Key Note Market Reports Plus.

In particularly dynamic industries, it’s often impossible to include everything of interest in the standard Report format and so additional chapters have been created.

In response to shifting market trends, the titles selected to become Plus titles may change from year to year, dependent on market growth and brand activity.
Additional chapters include:

• Hot Points – industry comment
• Brands – focusing on brand activity
• Market Growth
• Company Financials

A complete industry in one report.

Key Note Market Reviews are designed to keep you up to date with the developments and opportunities across entire industry sectors.

They provide a comprehensive analysis of the industry by drawing together key related market segments under one cover. Ideal for people who want a broader perspective.

Market Assessment reports provide in-depth strategic analysis across a broad range of industries.

Containing an examination on the scope, dynamics and shape of key UK markets in the Consumer, Financial, Lifestyle and Business to Business sectors, Chapters include:

• Market Trends
• New Product Developments
• NOP Consumer Analysis
• Advertising Spend
• 5 Year Forecasts

Text © 2001 Key Note

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Last updated by Paul Tucker 14th February 2001