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KN93002
KEY NOTE DRY CLEANING & LAUNDRY SERVICES : February 2002

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This report covers: dry cleaning, laundry, textile rental, home laundry, corporate sales, retail sales, linen hire, workwear, laundrettes,

Companies covered include: Brooks Service Group, The Davis Service Group, Johnson Service Group, OCS Smarts Group, Rentokil Initial, ALS Group, Stevens Hatherley Holdings, White Knight Laundrey Services,

EXECUTIVE SUMMARY

The UK dry-cleaning and laundry services industry grew by 19 percent between 1997 and 2001, to generate estimated sales of £1.34bn. The main sectors of the market are dry cleaning, laundry services and textile rental to both the corporate and the retail markets. The corporate sector accounted for the majority of sales in 2001, with textile rental as the leading sector. Outsourcing is now the norm for many companies that require textile services. It is often an established practice to rent linen and workwear from third parties, which then service and maintain it for the client group. The shift in the UK economy, from a manufacturing to a service base, was beneficial for this market, as aspects of presentation, such as corporate wear, have increased in importance and priority within client companies. Health and safety legislation and requirements have also boosted demand from manufacturing and process sectors.

In the retail market, the growth in spending from the mid-1990s onwards had a positive impact on sales. Increased spending on clothing encouraged consumers to take better care of their clothes in terms of laundering and dry cleaning. In addition to this, demand for domestic laundry and ironing services has also grown. Consumers are becoming more willing to invest money rather than time in these activities.

The UK dry-cleaning and laundry services market is very fragmented in terms of supply. There is a handful of companies offering a national service, but for the most part, operatives are small scale and local or regional. The increase in national chains of hotels and retailers has encouraged the development of national suppliers. However, the scale of business involved is a major barrier to potential new entrants.

The market is very exposed to the performance of the wider economy, and any downturn will have a negative impact, particularly on corporate sales. However, outsourcing of these types of services is long established and unlikely to be reversed. The consumer market will be affected by changing textile technology — which simplifies home care of clothing — as well as the advent of home 'dry-cleaning' products. Other services, such as ironing and laundry services for domestic clients, may provide more positive sales trends.

Key Note anticipates that market growth will slow but continue to increase in the short to medium term.

TABLE OF CONTENTS

Executive Summary


1. Market Definition

REPORT COVERAGE
MARKET SECTORS
Market Trends
The Economy
Table 1: Index of UK Gross Domestic Product and Service Industries at Constant 1995 Prices (Index 1995=100), 1997-2001
Cash-Rich, Time-Poor Consumers
Clothing Care
Home-Laundry Market
Table 2: UK Ownership of Washing Machines and Tumble Dryers ( percent penetration), 1991-1999/2000
MARKET POSITION
The UK
Table 3: Index of UK Consumer Expenditure and Consumer Expenditure on Cleaning, Repair and Hire of Clothing (1997=100), 1997-2001
KEY TRADE ASSOCIATIONS
British Cleaning Council
Textile Services Association


2. Market Size

THE TOTAL MARKET
Table 4: The Total UK Dry-Cleaning and Laundry Market by Value at Current Prices (£m), 1997-2001
BY MARKET SECTOR
Corporate Sales
Table 5: The UK Corporate Market for Dry Cleaning and Laundry Services by Value at Current Prices (£m), 1997-2001
Retail Sales
Table 6: The UK Retail Market for Dry Cleaning and Laundry Services by Value at Current Prices (£m), 1997-2001
Dry Cleaning
Table 7: The UK Retail Market for Dry Cleaning by Value at Current and Constant 1995 Prices (£m and index 1997=100), 1997-2001
Laundry Services
Table 8: The UK Retail Market for Laundry by Value at Current and Constant 1995 Prices (£m and index 1997=100), 1997-2001


3. Industry Background

RECENT HISTORY
NUMBER OF COMPANIES
Table 9: Number of UK VAT-Based Enterprises Engaged in the Washing and Dry Cleaning of Textile and Fur Products (number and index 1994=100), 1997-2001
Table 10: UK VAT-Based Enterprises Engaged in the Washing and Dry Cleaning of Textile and Fur Products by Turnover Size (£000 and percent), 2001
EMPLOYMENT
Table 11: Employment in the Services Sector (000), June 1996-2001
REGIONAL VARIATIONS IN THE MARKETPLACE
DISTRIBUTION
HOW ROBUST IS THE MARKET?
LEGISLATION


4. Competitor Analysis

THE MARKETPLACE
MARKET LEADERS
Brooks Service Group PLC
The Davis Service Group PLC
Johnson Service Group PLC
OCS Smarts Group Ltd
Rentokil Initial PLC
OTHER COMPANIES
ALS Group Ltd
Stevens Hatherley Holdings Ltd
White Knight Laundry Services Ltd
OUTSIDE SUPPLIERS
ADVERTISING AND PROMOTION
Table 12: Main Media Expenditure by Dry Cleaners and Launderers (£000), Year to September 2000 and 2001
Exhibitions


5. Strengths, Weaknesses, Opportunities and Threats

STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS


6. Buying Behaviour

THE CORPORATE SECTOR
THE CONSUMER MARKET
Consumption by Age
Table 13: Index of Household Expenditure on Laundry, Cleaning and Dyeing by Age of Head of Household (all households=100), 1999/2000
Consumption by Income
Table 14: Index of Household Expenditure on Laundry, Cleaning and Dyeing by Gross Income Decile (all households=100), 1999/2000
Consumption by Region
Table 15: Index of Household Expenditure on Laundry, Cleaning and Dyeing by Region (all households=100), 1999/2000


7. Current Issues

DETERGENT GROUPS DIVERSIFICATION
CONCIERGE SERVICES
NEW CLOTHING CARE LABELLING
CLIMATE CHANGE LEVY


9. Forecasts

INTRODUCTION
Table 16: UK Consumer Expenditure and Gross Domestic Product at Constant 1995 Prices (£bn and index 1997=100), 1997-2001
FORECASTS 2002 to 2006
Table 17: The Total Forecast UK Dry-Cleaning and Laundry Market by Value at Current Prices (£m and index 2001=100), 2002-2006
FUTURE TRENDS
Demographics
Table 18: Age Profile of the UK Population (000), 1996, 2001 and 2006
Market Segmentation
Product Development
Future Consolidation


10. Company Profiles

Brooks Service Group PLC
The Davis Service Group PLC
Johnson Service Group PLC
OCS Smarts Group Ltd
Rentokil Initial PLC


11. Further Sources

Associations
Periodicals
Directories
General Sources
Bonnier Information Sources
Government Publications
Other Sources

Key Note Research

The Key Note Range of Reports

Text © 2002 Key Note

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