ISBN 1-85765-855-8

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Companies covered include:

Table of Contents

Executive Summary

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TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

MARKET SECTORS

MARKET POSITION

MARKET TRENDS

Table 1: Breakdown of Tourist Expenditure ( percent), 1995 and 1996

Table 2: British Holiday Tourism in the UK (million trips and £m), 1993-1997

Table 3: Number of Foreign Visitors to the UK (million), 1993-1997

Market Size

INTRODUCTION

THE TOTAL MARKET

MARKET SECTORS

Table 4: Visits to Attractions by Main Categories (million), 1993-1997

Table 5: The Leading Museums and Galleries by Admissions (000), 1994-1997

Table 6: The Leading Historic Properties by Admissions (000), 1994-1997

Table 7: Estimated Annual Admissions to Major Churches and Cathedrals (000), 1995 and 1997

Industry Background

OWNERSHIP AND INDUSTRIAL CONCENTRATION

EMPLOYMENT

TRADE ASSOCIATIONS

Table 8: Ownership of Attractions Receiving a Minimum of 10,000 Visits ( percent), 1997

Table 9: Regional Tourist Board Shares of Visits to Attractions (000 visits and percent), 1993, 1995, 1996

Table 10: Breakdown of Attractions Within Tourist Board Regions ( percent of visits), 1996

Competitor Analysis

THE MARKETPLACE

CENTRAL GOVERNMENT AGENCIES

MAIN EXECUTIVE AND ADVISORY NON-DEPARTMENTAL PUBLIC BODIES

MAIN GOVERNMENT GRANT-AIDED MUSEUMS

MAIN TRUSTS/CHARITIES

PUBLIC-QUOTED TOURIST ATTRACTIONS COMPANIES

PRIVATE OWNERS

ADVERTISING AND PROMOTION

Table 11: Types of Organisations Owning Tourist Attractions, 1997

Table 12: Visitors to the British Museum (000), 1994-1997

Table 13: Visitors to the Imperial War Museum (000), 1996 and 1997

Table 14: Visitors to the National Museum of Galleries of Merseyside (000), 1996 and 1997

Table 15: Visitors to the National Museum of Science & Industry (000), 1996 and 1997

Table 16: Visitors to the National Gallery (000), 1994-1997

Table 17: Visitors to the Natural History Museum (000), 1994-1997

Table 18: Visitors to the Tate Gallery, London (000), 1994-1997

Table 19: Visitors to the Victoria & Albert Museum (000), 1994-1997

Table 20: Visitors to Kew Botanical Gardens (000s), 1996 and 1997

Table 21: Performance of The Tussauds Group Ltd (£m and percent), Year End December 1994-1997

Table 22: Performance of Granada Group PLC (£m and percent), Year End September 1994-1997

Table 23: Performance of Leisure Sport Ltd (£m and percent), Year End December 1994-1997

Table 24: Performance of Vardon PLC (£m and percent), Year End December 1994-1997

Table 25: Performance of Blackpool Pleasure Beach Ltd (£000 and percent), Year End December 1994-1997

Table 26: Main Media Advertising Expenditure on Attractions (£000), Years to March 1996-1998

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

REGULAR ACTIVITIES

HOLIDAY ACTIVITIES

Table 27: Visitors to Attractions in the Last 12 Months ( percent of all adults), 1996 and 1997

Table 28: Activities on Holiday by British Tourists by Number of Nights Away ( percent), 1996

Outside Suppliers to the Industry

INTRODUCTION

TOURIST BOARDS

OTHER SUPPLIERS

Current Issues

RECESSION

THE MILLENNIUM

ABOLITION OF THE ENGLISH TOURIST BOARD

NEW ATTRACTIONS AND DEVELOPMENTS

Forecasts

FUTURE PROSPECTS

Table 29: Forecast for the Tourist Attractions Market (million visits), 1997-2002

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HBI UK INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

The number of visits to tourist attractions increased by 1 percent in 1997, to reach 394 million visits. Key Note estimates that the total expenditure at tourist attractions in 1997 was approximately £1.4bn, indicating that average expenditure per attraction visit was approximately £3.55.

Tourist attractions are managed sites for enjoyment, amusement, entertainment or education for the day-visiting public. The main product sectors are historic properties, cathedrals and churches, gardens, museums and galleries, wildlife attractions, country parks, leisure parks, and miscellaneous attractions (including steam railways, visitor centres, workplaces, venues for exhibitions and others). Museums and galleries account for 20.2 percent of all visits compared with 17.7 percent for historic properties and 4.2 percent for gardens. The other main categories were country parks 16.6 percent, leisure parks 9.9 percent and wildlife attractions 5.9 percent.

Tourist attractions are losing share of leisure time due to: the growth in the number of heritage attractions which now charge; shorter holiday durations; and the general improvement in other forms of entertainment, including outdoor activities, shopping, eating out, theatre or cinema.

The four main consumer markets for tourist attraction visits are international tourists, domestic tourists, domestic day-trippers and local leisure visitors. International tourists account for approaching 20 percent of trips compared with 20 percent of UK residents on long holidays, 10 percent of UK residents on short breaks and the remaining 50 percent from day trippers and casual visitors. The customer/market mix varies considerably by type of attraction and location. Over 50 percent of tourist visits to the Tower of London are from overseas compared with 2 percent for leisure parks, 20 percent for workplaces and 4 percent for country parks.

In 1997, there were 2,316 tourist attractions (excluding churches and cathedrals) that received a minimum of 10,000 visits. 7.6 percent of these attractions were owned by central Government and a further 22.3 percent were owned by local authorities. The rest were owned by public companies or private individuals.

Key Note estimates that the number of visits to tourist attractions will grow by 10.1 percent between 1998 and 2002, to reach 438 million visits. Although the sector will be given a fillip by the Millennium celebrations, growth will still lag behind that of the overall industry in tourism and day trips.

No Executive Summary available for this report.

Text © 1998 Key Note

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