Editor: Dominic Fenn
ISBN: 1-84168-173-3

This report covers: tourist attractions, museums, art galleries, country parks, historic properties, leisure parks, millennium dome, Tate Modern, London Eye, wildlife sites, gardens, steam railways, workplaces, British Museum, National Gallery, Tower of London, Windsor Castle, churches, cathedrals,

Companies covered include: Department for Culture, Media and Sport, DCMS, English Heritage, Historic Royal Palaces Agency, Royal Parks Agency, New Millennium Experience Company, British Museum, Geffrye Museum, Imperial War Museum, Museum of London, National Gallery, National Maritime Museum, National Museums & Galleries on Merseyside, National Museum of Science and Industry, Natural History Museum, Tate Gallery, Victoria and Albert Museum, National Trust, Blackpool Pleasure Beach, Merlin Entertainments Group,Prime resorts, Tussauds Group,

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Table of Contents

Executive Summary

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EXECUTIVE SUMMARY

Key Note estimates that 409.4 million visits were made to tourist attractions in 2000. Museums and art galleries received the largest share of these visits, followed by country parks and historic properties. Leisure parks also took a significant share of visits. The latter category's share increased between 1997 and 2000, while the top three categories saw a fall in visitor numbers.

The number of visits to tourist attractions fell in 1998, before recovering in 1999 and 2000. Overall visitor numbers increased by just 0.2 percent between 1997 and 2000, despite the opening of the Millennium Dome, the Tate Modern, the British Airways London Eye and other major attractions in the latter year. Total expenditure at tourist attractions in 2000 was approximately £1.5bn.

In general, the inclement weather in 2000 dampened demand at many attractions — particularly outdoor attractions reliant on the day-trip market. The medium-term effect of the strength of sterling has continued to dampen demand from overseas residents for tourism in the UK.

Since 1990, the average number of visits per attraction has declined by 3 percent. There are a number of reasons for this decline, including the growing number of attractions, the increasing demand for overseas holidays, and an increase in competition from other pastimes, such as shopping and sporting activities. Between 1996 and 2000, the proportion of UK adults who had visited a museum at least once in the previous 12 months fell from 26.2 percent to 23.6 percent.

In 1999, 6,215 tourist attractions (excluding churches and cathedrals) recorded or estimated the number of visits they received during the year. Of these, 2,328 recorded or estimated at least 10,000 visits. Of the attractions with more than 10,000 visits, 264 (11 percent) were owned by central government and a further 673 (29 percent) were owned by local authorities.

A modest increase in the number of overseas leisure visitors to the UK in 2001 may stimulate a small rise in the number of visits to tourist attractions, but this will be offset by fewer new attractions and the loss of 6.5 million Millennium Dome visits. For this reason, Key Note forecasts that the total number of visits to tourist attractions will fall marginally in 2001. Any increase will be the result of good weather.

Text © 2001 Key Note

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