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Executive Summary

Table of Contents

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EXECUTIVE SUMMARY

Details are for the previous edition

• DEFINING THE MARKET
• EATING AND DRINKING
• LEISURE AT HOME
  • Home Viewing and Listening
  • DIY and Gardening
  • Games
• CINEMAS AND LIVE ENTERTAINMENT
• OTHER MEDIA AND PUBLISHING
• SPORTING ACTIVITIES
• SHORT BREAKS AND TOURIST ATTRACTIONS
• GAMBLING

DEFINING THE MARKET

According to figures from the Office for National Statistics (ONS), total consumer expenditure on leisure goods, services and activities reached £134bn in 1998, an increase of 6.6 percent on 1997. In the period from 1994 to 1998, consumer expenditure in the leisure market has increased by 25.5 percent, a slightly higher increase than the growth in total consumer expenditure. Increased personal disposable income (PDI), in addition to a greater range of leisure options, have encouraged an increase in leisure spending. Increased car ownership has also enabled more leisure options to be accessible, while technological improvements have brought higher-quality leisure products to UK homes.
By 1998, leisure spending accounted for 25.6 percent of all consumer spending. Within a market that is growing steadily, the strongest growth areas since 1994, have been betting and gaming; cinema admissions; eating out; and entertainment software including compact discs (CDs), tapes, electronic games and videos. Less encouraging has been the apparent decline in the number of adults participating in healthy activities such as sports and walking.
In July 1999, Key Note commissioned The Gallup Organization Ltd to interview 1,046 adults to ask them about their leisure activities during the week and at weekends. The most popular activity during the week was eating out (mentioned by 85 percent of respondents), while the predominantly home-based activity of listening to music or the radio was the second most popular option. At weekends, the emphasis is on spending time with families and friends, or travelling on day trips or longer breaks.

EATING AND DRINKING

The restaurant and fast-food market has been one of the most buoyant sectors of the UK economy in recent years, boosted by an increased in PDI and the expansion of various branded chains and eating concepts which have increased consumer choice. In 1998, the restaurant and fast-food market was valued at £13.45bn, an increase of 8.3 percent on 1997, with pub-restaurants, fast-food outlets and premium pasta outlets all performing well. The themed restaurant market, a strong growth sector until recently, has struggled to maintain sales in recent months.
Public house (pub) turnover was £13.65bn in 1998, an increase of 1.5 percent on 1997. The relatively modest sales increase comes in an industry where outlet numbers are declining, so sales per pub have been increasing more strongly. The branded pub chains are starting to dominate the sector, and most of these have turned to food to compensate for declining drinks sales. In 1998, 15.4 percent of pub turnover came from meals, double the percentage in 1988. Drink driving laws and the increasing popularity of entertaining at home have encouraged more drinking at home, while the pub sector is becoming increasingly segmented with pubs aimed at the after-office trade, rural pubs for tourists, family pubs and themed pubs.

LEISURE AT HOME

Leisure at home encompasses a number of activities including home viewing, home listening, games, and do-it-yourself (DIY) and gardening. All these markets have experienced some growth in recent years.

Home Viewing and Listening

Sales of home viewing durables, such as televisions and video cassette recorders (VCRs), have grown modestly, with technological advances boosting sales and some consumers switching from rented equipment to purchased. Sales of home audio systems have remained static at around £1bn, with cheaper priced products limiting sales growth. The video and audio consumables markets have been growing healthily in value terms as sales of prerecorded videos and CDs continue to grow. The video market is facing increasing competition from digital video discs (DVDs) and players.
Television broadcasting is still led by the British Broadcasting Corporation (BBC) which in 1998, commanded 41 percent of the viewing audience. In 1998, licences were granted for over 400 television channels, mainly satellite, and the terrestrial channels are facing growing competition from these new offerings. Digital TV was launched by BSkyB in late 1998, followed by On-Digital, and the digital environment will be the environment where the battle for audiences is fought in the next few years. Digital radio is also here and, in the latest radio audience figures, commercial radio audiences are now greater than the audiences for the combined BBC radio stations.

DIY and Gardening

A number of popular television programmes have helped to stimulate more interest in DIY and gardening. The DIY market increased by 7.1 percent in 1998 to £6.8m, while the horticultural products sector was less buoyant (growing by just 0.5 percent to £2.5bn). The poor summer weather in 1998 did little to help horticultural sales.

Games

Younger adults continue to spend heavily in the video and electronic games market, increased substantially in value by 38.3 percent in 1998 to £650m. The launch of the Dreamcast system in autumn 1999, should boost sales further, while the personal computer (PC) games market will be a growth area in the next few years. The board game and jigsaw market, in contrast, is showing little sign of growth.

CINEMAS AND LIVE ENTERTAINMENT

Cinema revenues of £501m in 1998 were up by 2.9 percent on 1997, and, apart from a fall in the mid-1990s, the number of admissions has been growing year-on-year. Films are especially popular with young adults, particularly films heralded before their release by a wave of publicity and hype, but they are also one of the few out-of-home leisure pursuits that can still be enjoyed as a family occasion. The development of multiplexes and megaplexes has introduced some flexibility in cinema schedules, and offered convenience for car-owning cinema goers. Additional features such as improved catering facilities, games areas and cinema shops, have also boosted sales per visit.
If the cinema has managed to survive as a leisure experience at the end of the 20th century, other live arts such as the theatre, opera, ballet and music concerts, remain the poor relation in terms of marketing and mass-market appeal. The subsidised theatre sector remains financially weak, while consolidation is a feature of the commercial sector.

OTHER MEDIA AND PUBLISHING

The publishing market has experienced mixed fortunes in recent times, with magazine sales remaining at a reasonable level of growth, book sales performing well, and newspaper readership and sales in decline. Consumer expenditure on reading materials was £5.79bn in 1998, virtually unchanged on 1997. The book market increased by 5.3 percent in 1998, helped by price reductions following the abolition of the Net Book Agreement (NBA) and nationwide promotional activities to encourage reading, especially by youngsters. Magazine sales increased by 1.8 percent to £1.41bn, although there were one or two failures in a highly competitive market. Newspaper circulations continue to fall, despite price cuts and promotions, with busy lifestyles and other delivery channels such as television and the Internet reducing the dependence on newspapers. All the leading magazines and newspapers now have websites. In addition, book retailing on the Internet has become a core part of the UK bookselling sector, with traditional retailers joining the purely Internet-based suppliers such as Amazon.com.

SPORTING ACTIVITIES

The sports market was valued at £3.37bn in 1998, an increase of 4.9 percent on the 1997 value. The dynamics of the market are interesting and suggest that, underlying this growth in market value, overall consumer interest in sports is declining. The growth in the market has largely come from increased sales of sports equipment, suggesting that consumers are trading up to better quality products. However, the percentage of adults participating and watching live sports appears to be declining. Participation in traditional club sports is falling, while individual sports such as cycling, training/running and climbing are gaining in popularity.
Televised sports may be having an effect on the decline in popularity of live sports attendance, although watching sports on television also appears to be on the decline.

SHORT BREAKS AND TOURIST ATTRACTIONS

Tourism in the UK is increasing, with both the number of overseas visitors and the number of UK residents taking breaks in the UK, on the increase. Expenditure by overseas visitors to the UK increased by 4.6 percent in 1998, to £12.81bn.
The most popular attractions by category are beauty spots and gardens attracting 26.4 percent of adults in 1998. Museums, stately homes and other places of interest continue to be popular. However, the most popular single attraction is Alton Towers with over 2.8 million visitors in 1998.

GAMBLING

Since the advent of The National Lottery, gambling has become accepted as part of the mainstream leisure industry. Other sectors of the gambling market which have performed well in recent years include the revamped bingo sector, gaming machines and casinos. The traditional mass-market betting system, the football pools, has struggled in the wake of the widespread take-up of The National Lottery. Net gambling sales were estimated at £6.77bn in 1998, a 7 percent increase on 1997.

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TABLE OF CONTENTS

Details are for the previous edition

Executive Summary

Market Overview

MARKET DEFINITION

INTRODUCTION

INDUSTRY STRUCTURE

PEST ANALYSIS

TOTAL MARKET SIZE

THE GLOBAL PERSPECTIVE

Table 1.1: Participation in Leisure Activities ( percent of adults)Å, 1977-1997

Table 1.2: Enterprises to the Leisure Market by Sector (number of companies), 1994 and 1998

Table 1.3: Major Companies with Interests in More Than One Leisure Sector, 1999

Table 1.4: Consumer Expenditure on Leisure Goods and Services (£m), 1994-1998

Key Note Field Research

INTRODUCTION

GENERAL RESULTS

DETAILED RESULTS

Table 2.1: Survey of What Constitutes A Good Night's Entertainment ( percent agreeing), 1999

Table 2.2: Survey of Leisure Pursuits Looked Forward To at the Weekend ( percent agreeing), 1999

Table 2.3: Watching Television is a Good Night's Entertainment by Sex, Age, Social Class and Region ( percent agreeing), 1999

Table 2.4: Listening to Music or the Radio is a Good Night's Entertainment by Sex, Age, Social Class and Region ( percent agreeing), 1999

Table 2.5: Participating In or Watching Sport is a Good Night's Entertainment by Sex, Age, Social Class and Region ( percent agreeing), 1999

Table 2.6: Reading a Book is a Good Night's Entertainment by Sex, Age, Social Class and Region ( percent agreeing), 1999

Table 2.7: Going to a Restaurant is a Good Night's Entertainment by Sex, Age, Social Class and Region ( percent agreeing), 1999

Table 2.8: Going to a Pub is a Good Night's Entertainment by Sex, Age, Social Class and Region ( percent agreeing), 1999

Table 2.9: Going to the Cinema is a Good Night's Entertainment by Sex, Age, Social Class and Region ( percent agreeing), 1999

Table 2.10: Going to the Theatre, Opera or Ballet is a Good Night's Entertainment by Sex, Age, Social Class and Region ( percent agreeing), 1999

Table 2.11: Entertaining Others at Home is a Good Night's Entertainment by Sex, Age, Social Class and Region ( percent agreeing), 1999

Table 2.12: Having an Early Night with Your Partner is a Good Night's Entertainment by Sex, Age, Social Class and Region ( percent agreeing), 1999

Table 2.13: I Look Forward to Watching Television at the Weekend by Sex, Age, Social Class and Region ( percent agreeing), 1999

Table 2.14: I Look Forward to Going Shopping for Clothes by Sex, Age, Social Class and Region ( percent agreeing), 1999

Table 2.15: I Look Forward to Playing a Sport at the Weekend by Sex, Age, Social Class and Region ( percent agreeing), 1999

Table 2.16: I Look Forward to Gardening or Doing DIY at Home at the Weekend by Sex, Age, Social Class and Region ( percent agreeing), 1999

Table 2.17: I Look Forward to Going to a Pub at the Weekend by Sex, Age, Social Class and Region ( percent agreeing), 1999

Table 2.18: I Look Forward to Going for a Walk at the Weekend by Sex, Age, Social Class and Region ( percent agreeing), 1999

Table 2.19: I Look Forward to Spending Time With My Children and Family at the Weekend by Sex, Age, Social Class and Region ( percent agreeing), 1999

Table 2.20: I Look Forward to Going Out for Lunch or Dinner with Friends or Family at the Weekend by Sex, Age, Social Class and Region ( percent agreeing), 1999

Table 2.21: I Look Forward to Entertaining Family or Friends at Home at the Weekend by Sex, Age, Social Class and Region ( percent agreeing), 1999

Table 2.22: I Look Forward to Going Away for the Day or the Whole Weekend by Sex, Age, Social Class and Region( percent agreeing), 1999

Competitor Analysis

INTRODUCTION

READING MATERIALS

HOME VIEWING

HOME LISTENING

HOME EXERCISE

GAMES

DIY AND GARDENING

EATING AND DRINKING

SHORT BREAKS AND TOURIST ATTRACTIONS

THE ARTS

GAMBLING

Reading Materials

INTRODUCTION

KEY TRENDS

MARKET SIZE

INDUSTRY STRUCTURE

MAJOR PLAYERS

ADVERTISING

BUYING BEHAVIOUR

FORECASTS

Table 4.1: The UK Market for Reading Materials (£m at rsp), 1994-1998

Table 4.2: Segments of the UK Market for Reading Materials (£m at rsp and percent), 1994 and 1998

Table 4.3: Main National Newspapers by Title (million readers), 1998

Table 4.4: Number of Book Titles Published by Type, 1997

Table 4.5: Leading Magazines With Over 500,000 Circulation, 1998Å

Table 4.6: Leading Women's Weeklies by Size of Circulation, 1998Å

Table 4.7: Leading Men's Magazines/Film Titles by Size of Circulation, 1998Å

Table 4.8: Main Media Advertising Expenditure by Publishers (£000), Year to March 1999

Table 4.9: Purchase of Books in the Last 12 Months ( percent of adults), 1995, 1996 and 1998

Table 4.10: Type of Books Purchased ( percent), 1995, 1996 and 1998

Table 4.11: Number of Books Purchased for Personal Use in the Last 12 Months ( percent of adults), 1996 and 1998

Table 4.12: Readers of Consumer Magazines and National Newspapers ( percent of adults), 1986-1998

Table 4.13: Readers of National Newspapers by Social Grade ( percent adult readers and 000 readers or copies), 1998

Table 3.14: Forecast the UK Reading Materials Market (£m), 1999-2003

Home Viewing

INTRODUCTION

KEY TRENDS

MARKET SIZE

INDUSTRY STRUCTURE

MAJOR PLAYERS

ADVERTISING

BUYING BEHAVIOUR

FORECASTS

Table 5.1: The UK Market for Television and Video Durables (£m at rsp), 1994-1998

Table 5.2: Camcorder Deliveries to UK Distributors by Volume (000), 1994-1998

Table 5.3: The Videotape Market (£m and million units), 1994-1998

Table 5.4: Terrestrial Television Channels and Licensed Areas (000 households), 1998

Table 5.5: Shares of the Terrestrial Television Audience ( percent hours), 1995-1998

Table 5.6: Main Satellite and Cable Channels, 1999

Table 5.7: Top 20 Cable and Satellite Channels by Size of Audiences, April 1998

Table 5.8: Leading Suppliers of Prerecorded Videos, 1998

Table 5.9: Top Cable Operators, April 1998

Table 5.10: Main Media Advertising Expenditure by Television Companies (£000), Year to March 1997-1999

Table 5.11: Main Media Advertising Expenditure on Visual Durables (£000), Year to March 1998 and 1999

Table 5.12: Main Media Advertising Expenditure on Prerecorded Videos (£000), Year to March 1997-1999

Table 5.13: Number of Television Sets in the Household ( percent of all adults), 1993-1996 and 1998

Table 5.14: Penetration of Video Recorders ( percent of all adults), 1993-1996 and 1998

Table 5.15: Household Penetration of Cable and Satellite Television ( percent of all households), 1994, 1996 and 1998

Table 5.16: Purchase of Video Tapes ( percent of all adults), 1994, 1996 and 1998

Table 5.17: Types of Prerecorded Videos Rented or Purchased ( percent of all adults), 1998

Table 5.18: Forecast of the UK Home Viewing Market (£m), 1999-2003

Home Listening

INTRODUCTION

KEY TRENDS

MARKET SIZE

INDUSTRY STRUCTURE

MAJOR PLAYERS

ADVERTISING

BUYING BEHAVIOUR

FORECASTS

Table 6.1: The UK Market for Audio Durables (£m at rsp), 1995-1998

Table 6.2: The UK Audio Consumables Market by Value (£m), 1995-1998

Table 6.3: The UK Audio Consumables Market by Volume (million units), 1998 and percent change 1995-1998

Table 6.4: The UK Market for Classical Music (£m), 1995-1998

Table 6.5: Size If UK Radio Audiences by Type of Radio Station (000), 2nd Quarter 1999

Table 6.6: Leading Corporate Groups in Consumer Audio by Volume ( percent), 1998

Table 6.7: Top 10 UK Albums, 1998

Table 6.8: Main Media Advertising Expenditure by Radio Companies (£000), Year to March 1997-1999

Table 6.9: Main Media Advertising Expenditure on Audio Durables (£000), Year to March 1997-1999

Table 6.10: Main Media Advertising Expenditure on Audio Consumables (£000), Year to March 1997-1999

Table 6.11: Participation in Home Listening ( percent of adults monthly), 1977-1996

Table 6.12: Ownership of Audio Durables ( percent of all adults), 1995, 1996 and 1998

Table 6.13: Ownership of 'Recently Available' Audio Products ( percent of all adults), 1994-1996 and 1998

Table 6.14: Ownership of Audio Consumables ( percent of all adults), 1994-1996 and 1998

Table 6.15: Forecast of the UK Home Listening Market (£m), 1999-2003

Home Exercise

INTRODUCTION

KEY TRENDS

MARKET SIZE

MAJOR PLAYERS

ADVERTISING

BUYING BEHAVIOUR

FORECASTS

Table 7.1: The UK Market for Home Exercise Products (£m at rsp), 1994-1998

Table 7.2: Leading Brands of Home Exercise Equipment, 1998

Table 7.3: Ownership and Acquisition of Keep-Fit Equipment in the Last 12 Months ( percent of all adults), 1992-1998

Table 7.4: Forecast of the UK Home Exercise Equipment Market (£m), 1999-2003

Games

INTRODUCTION

KEY TRENDS

MARKET SIZE

INDUSTRY STRUCTURE

MAJOR PLAYERS

ADVERTISING

BUYING BEHAVIOUR

FORECASTS

Table 8.1: The UK Market for Games (£m at rsp), 1994-1998

Table 8.2: Main Media Advertising Expenditure on Games (£000), Year to March 1997-1999

Table 8.3: Demographic Profile of Board Game Purchasers by Sex, Age and Social Grade ( percent of all adults), 1996 and 1998

Table 8.4: Demographic Profile of Computer and Video Games Purchasers by Sex, Age and Social Grade ( percent of all adults), 1996 and 1998

Table 8.5: Forecast of the UK Games Market (£m), 1999-2003

DIY and Gardening

INTRODUCTION

KEY TRENDS

MARKET SIZE

INDUSTRY STRUCTURE

MAJOR PLAYERS

ADVERTISING

BUYING BEHAVIOUR

FORECASTS

Table 9.1: The UK Market for DIY and Horticultural Goods (£m), 1994-1998

Table 9.2: The DIY Market by Product Segment (£m), 1998

Table 9.3: The Gardening Market by Product Segment (£m), 1998

Table 9.4: Leading DIY and Gardening Retailers (number of stores), 1998

Table 9.5: Leading Manufacturer Brands in DIY and Gardening, 1998

Table 9.6: Main Media Advertising Expenditure for Gardening (£000), Year to March 1997-1999

Table 9.7: Main Media Advertising Expenditure for DIY (£000), Year to March 1997-1999

Table 9.8: Garden/Allotment Ownership/Usage ( percent of all adults), 1993-1996 and 1998

Table 9.9: Size of Garden and Allotment ( percent of all adults), 1993-1996 and 1998

Table 9.10: Purchases of Garden Products ( percent of adults in last 12 months), 1995-1996 and 1998

Table 9.11: Visits to Garden Centres by Sex, Age and Social Grade ( percent of all adults visiting in last 12 months), 1996 and 1998

Table 9.12: Trends in Participation in DIY ( percent of adults last 12 months), 1990-1998

Table 9.13: Participation in Main DIY Activities ( percent of adults), 1994-1996 and 1998

Table 9.14: Penetration of DIY Participation by Sex, Age and Social Grade ( percent of adults in last 12 months), 1996 and 1998

Table 9.15: Forecast of the UK Gardening and DIY Market (£m), 1999-2003

Eating and Drinking

INTRODUCTION

KEY TRENDS

MARKET SIZE

INDUSTRY STRUCTURE

MAJOR PLAYERS

ADVERTISING

BUYING BEHAVIOUR

FORECASTS

Table 10.1: The UK Fast-Food and Restaurant Market (£m), 1994-1998

Table 10.2: The UK Fast-Food and Restaurant Market by Sector (£m), 1998

Table 10.3: The UK Public House Market (£m), 1994-1998

Table 10.4: Number of Enterprises in the Restaurant and Public House Sectors, 1994-1998

Table 10.5: Major UK Restaurant, Fast-Food and Public House Operators (number of outlets), 1999

Table 10.6: Main Media Advertising Expenditure in the Restaurants, Fast-Food and Public House Sectors (£000), Year to March 1997-1999

Table 10.7: Visits to UK Restaurants ( percent of all adults), 1996 and 1998

Table 10.8: Frequency of Visits to Restaurants ( percent of all adults), 1996 and 1998

Table 10.9: Visits to Restaurants in the Evening by Sex, Age, Social Grade and Region ( percent of all adults), 1998

Table 10.10: Visits to Restaurants in the Day by Sex, Age, Social Grade and Region ( percent of all adults), 1998

Table 10.11: Frequency of Visits to Public Houses ( percent of all adults), 1996 and 1998

Table 10.12: Visits to Public Houses by Sex, Age, Social Grade and Region ( percent), 1996 and 1998

Table 10.13: Forecasts of the UK Eating-Out Market (£m), 1999-2003

Short Breaks and Tourist Attractions

INTRODUCTION

KEY TRENDS

MARKET SIZE

INDUSTRY STRUCTURE

MAJOR PLAYERS

ADVERTISING

BUYING BEHAVIOUR

FORECASTS

Table 11.1: Most Popular Activities by Location, 1998

Table 11.2: Month of Domestic Holiday Trips Taken in England ( percent of trips), 1998

Table 11.3: Number of Foreign Visitors to the UK by Nights and Expenditure (000, million and £m), 1995-1998

Table 11.4: Visits to Attractions by Type of Attraction (million) 1995-1998

Table 11.5: Short Leisure Breaks in Hotels of 1 to 3 Nights ( percent), 1996 and 1998

Table 11.6: Ownership of Historic Buildings and Monuments Open to the Public ( percent), 1998

Table 11.7: Grant-In-Aid to the Main National Tourist Boards (£m), 1994/1995-1996/1997

Table 11.8: Examples of Leading Tourist Attractions Charging Admission (000 visits), 1998

Table 11.9: Main Media Advertising Expenditure by Selected Theme Parks and Leisure Activities (£m and percent), Year to March 1996, 1998 and 1999

Table 11.10: Penetration of UK Hotel Visits in the Last 12 Months by Sex, Age, Social Grade and Region ( percent of all adults), 1996 and 1998

Table 11.11: Visits to Exhibitions and Other Attractions in the Last 12 Months ( percent of adults), 1995, 1996 and 1998

The Arts

INTRODUCTION

MARKET TRENDS

MARKET SIZE

INDUSTRY STRUCTURE

MAJOR PLAYERS

ADVERTISING

BUYING BEHAVIOUR

FORECASTS

Table 12.1: The UK Cinema Market (£m, million and £), 1993-1998

Table 12.2: Number of Cinema Admissions (million), 1950-1998

Table 12.3: The London Theatres Market (£m), 1993-1997

Table 12.4: Number of Admissions to London Commercial Theatres (million) 1993-1997

Table 12.5: Number of Permanent Theatre Venues (number and percent), 1998

Table 12.6: Major Cinema Operators by Brand and Number of Cinemas, 1999

Table 12.7: Main Theatre Operators, 1998

Table 12.8: Main Media Advertising Expenditure of Major Cinema Operators (£000), Year to March 1997-1999

Table 12.9: Frequency of Visits to the Cinema ( percent of adults), 1998

Table 12.10: Frequency of Visits to a Theatre ( percent of all adults), 1994-1996 and 1998

Table 12.11: Frequency of Visits to Miscellaneous Performances ( percent of adults), 1996 and 1998

Table 12.12: Forecast of the UK Cinemas and Theatres Market (£m), 1999-2003

Sporting Activities

INTRODUCTION

KEY TRENDS

MARKET SIZE

INDUSTRY STRUCTURE

MAJOR PLAYERS

ADVERTISING

BUYING BEHAVIOUR

FORECASTS

Table 13.1: Weekly Expenditure on Sport (£ per household), 1996/1997 and 1997/1998

Table 13.2: The UK Sports Participation and Sports Spectating Market (£m), 1994-1998

Table 13.3: Number of Sports Clubs and Membership Numbers, 1998

Table 13.4: Main Media Advertising Expenditure on Sports (£000), Year to March 1997-1999

Table 13.5: Main Media Advertising Expenditure of Top Sports Sponsors (£000), Year to March 1999

Table 13.6: Participation in Specific Sports by Individuals ( percent of all adults), 1994-1996 and 1998

Table 13.7: Pay-to-Watch Spectator Sports ( percent of adults), 1994-1998

Table 13.8: Televised Sports ( percent of all adults), 1994-1998

Table 13.9: Sport in the Press ( percent of adults), 1998

Table 13.10: Forecasts of Consumer Spending on Sports Participation and Spectating (£m), 1999-2003

Gambling

INTRODUCTION

KEY TRENDS

MARKET SIZE

INDUSTRY STRUCTURE

MAJOR PLAYERS

ADVERTISING

BUYING BEHAVIOUR

FORECASTS

Table 14.1: The UK Betting and Gaming Market (£m and percent), Year to March 1994-1998

Table 14.2: Annual National Lottery Sales (£m), 1994-1998

Table 14.3: Gambling Premises/Services in Operation (number of outlets and 000 machines), 1994/1995-1998/1999

Table 14.4: Main Activities of Leading Companies Involved in Gambling Supply, 1999

Table 14.5: Betting Shop Brands and Outlets in the UK (number of outlets), 1999

Table 14.6: Main Media Advertising Expenditure by Bookmakers and Pools Operators (£000), Year to March 1999

Table 14.7: Leading Main Media Advertisers in Gambling (£000), Year Ended March 1999

Table 14.8: Household Expenditure on Betting (£ per week and percent), 1996/1997 and 1997/1998

Table 14.9: Forecast of the UK Betting and Gaming Market (£m), 1999-2003

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

The Future

FORECAST 1999-2003

Table 16.1: Forecast of the UK Leisure Goods and Services Market (£bn), 1999-2003

Table 16.2: Forecasts for Selected Sectors of the UK Leisure and Recreation Market by Sector (£m) 1999-2003

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HOPPENSTEDT BONNIER INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

Text © 1999 Key Note

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