| KN92012 |
| KEY NOTE CAMPING & CARAVANNING : February 2002 |
|
|
CLICK
 TO BUY |
This report covers: camping, caravaning, equipment, services, motorhomes, caravan holiday homes, residential park homes, tourers, tents, accessories, caravan components, specialist financial services, refurbishment services, ownership by age, ownership by social grade, purchasing patterns, touring caravan registration trends, motorhome registrations,
Companies covered include: Adam Dale Industries, Atlas Caravan Co, Auto-Sleepers Group, Auto-Trail V.R., Avondale Property (Holdings), Bailey Caravans, Burndene Investments, Cosalt, Don Amott Caravans, Haven Leisure, The Explorer Group, Lunar Caravans, Omar Homes, Stately-Albion, Aladdin Sales & Marketing, Burton McCall, Coleman UK, Conway Products, Gelert, Vango (Scotland), Bourne Leisure Group, The Caravan Club,
EXECUTIVE SUMMARY
The UK camping and caravanning market can be classified into two main sectors: camping and caravan equipment and camping and caravan services. In 2001, the turnover of the camping and caravan equipment market was £1.12bn.
With over a million caravans in use, caravanning has become one of the fastest-growing leisure activities in the UK. Generally, the camping and caravanning market benefits from the increasing trend towards independent activity holidays and short-break holidays, particularly among families.
Recent value growth can be attributed mainly to the growing sophistication in the marketplace, with consumers buying more quality models and improved designs of residential park homes. There has also been increased consolidation in the industry since 1995, which has resulted in the development of niche markets and new brands.
In the caravan sector, the growing trend towards stationary caravans and residential park homes continues, due mainly to the improved quality of parks and facilities. Manufacturers have capitalised on the desire for second homes, mostly on the part of older consumers.
To combat rising continental imports, leading caravan manufacturers have diversified into motorhomes, introducing more stylish models and targeting younger consumers.
The camping equipment sector continues to benefit from the growth of activity and adventure holidays, which require specialist equipment. New product developments (NPDs) have focused on lighter and safer products, e.g. fire-retardant tents, as the manufacturers respond to an increasing demand for comfort and convenience.
The future looks extremely challenging for the UK camping and
caravanning market as it moves towards a wider European market. Greater
sophistication in the marketplace will boost sales, while the market will also
benefit from continued growth in short breaks and outdoor activity
holidays.
TABLE OF CONTENTS
- Executive Summary
- Market Definition
- INTRODUCTION
- Table 1: The Caravans and Camping Equipment Sector (£m at msp and percent share), 1999
- MARKET SECTORS
- MARKET POSITION
- MARKET TRENDS
- Table 2: Index of UK GDP and the Caravan and Camping Equipment Sector (index 1995=100), 1995-1999
- Table 3: Tourism Expenditure in the UK (£m), 1995-1999
- Table 4: Shares in the Self-Catering Holiday Market ( percent), 1999
- Table 5: Number of Touring Caravans and Motor Caravans in Selected European Countries (000s), 1999
- Market Size
- THE TOTAL MARKET
- Table 6: Sales of Caravans and Camping Equipment (£m at msp), 1995-1999
- MARKET SECTORS
- Table 7: Sales of Caravans by Value (£m at msp), 1995-1999
- Table 8: Sales of Caravans by Type by Value (£m at msp), 1995-1999
- Table 9: UK Production of Caravans for the UK Market by Type by Volume (number), 1995-1999
- Table 10: Registrations of Motor Caravans by Volume (number), 1995-1999
- Table 11: Sales of Camping Equipment by Value (£m at msp), 1995-1999
- Table 12: Sales of Camping Equipment by Type by Value (£m at msp and percent ), 1999
- EXPORTS AND IMPORTS
- Table 13: Exports and Imports of Trailers and Semi-Trailers of the Caravan Type for Housing or Camping by Value and Volume (£000 and number), 1998 and 1999
- Industry Background
- RECENT HISTORY
- Table 14: Number of Caravans in Use in the UK by Type, 1999
- INDUSTRY CONCENTRATION
- Table 15: Manufacturers of Caravans by Turnover (number of companies and percent), 1999
- DISTRIBUTION
- TRADE ASSOCIATIONS
- Competitor Analysis
- THE MARKETPLACE
- Table 16: Selected UK Caravan and Camping Companies (£m), 1998/1999
- MARKET LEADERS
- Table 17: Selected Segmental Analysis of Burndene Investments PLC (£m), Year Ending 2nd October 1998 and 1999
- Table 18: Selected Segmental Analysis of Cosalt PLC (£m), Year Ending 30th August 1998 and 1999
- Table 19: Selected Camping Equipment Companies by Product Sector, 2000
- ADVERTISING AND PROMOTION
- Table 20: Main Media Advertising Expenditure on Caravans and Motorhomes (£m), Year Ending March 1999 and 2000
- Strengths, Weaknesses, Opportunities and Threats (SWOT)
- STRENGTHS
- WEAKNESSES
- OPPORTUNITIES
- THREATS
- Buying Behaviour
- CONSUMER PENETRATION
- Table 21: Ownership of Caravans and Camping Equipment ( percent of households), 1997 and 1999
- Table 22: Ownership of Caravans and Camping Equipment by Social Grade ( percent of population), 1999
- Table 23: Ownership of Caravans and Camping Equipment by Household Size ( percent of population), 1999
- PURCHASING PATTERNS
- Table 24: Purchasing Patterns of Caravans and Camping Equipment ( percent of population), 1997 and 1999
- Outside Suppliers to the Industry
- CARAVANS
- CARAVAN PARKS
- Current Issues
- TIMESHARE CARAVANS
- RECOMMENDATIONS FOR THE FUTURE
- COMPANY DEVELOPMENTS
- Forecasts
- DEMOGRAPHICS
- Table 25: Age Profile of the UK Population (000), 1996, 2001 and 2006
- MARKET SEGMENTATION
- PRODUCT DEVELOPMENT
- COMPETITOR FORECASTS
- FORECASTS 2000 TO 2004
- Table 26: Forecast Sales of Caravans and Camping Equipment (£m at msp), 2000-2004
- Company Profiles
- Further Sources
- ASSOCIATIONS
- PERIODICALS
- DIRECTORIES
- GENERAL SOURCES
- BONNIER INFORMATION SOURCES
- GOVERNMENT PUBLICATIONS
- OTHER SOURCES
Text © 2004 Key Note
| Can't find what you
need? Try our "Research on Request" market report service and define your own report research! Fixed prices - £150, £450 and £1,250 - and fixed delivery of 4, 5 and 14 days |
| Click here for full details |
Ariadne - working together with our customers
to enhance productivity and increase knowledge
© 2004
www.the-list.co.uk Ariadne
Last updated by Amanda Porteous February 2004
