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KN90007
KEY NOTE CONTRACT CLEANING JUNE 1997

ISBN 1-85765-701-2

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TABLE OF CONTENTS

Executive Summary
Market Definition
INTRODUCTION
MARKET SECTORS
MARKET POSITION
MARKET TRENDS
Table 1: Comparison of Definition of Contract Cleaning Activities as Defined by SIC (80), VAT Code 8654 and SIC (92)
Table 2: Key Sectors of the UK Economy - Gross Domestic Product at Current Factor Cost (£bn), 1996
Table 3: Annual Turnover of Subsectors of the UK Business Services Sector (£m, excluding VAT), 1996e
Table 4: Relative Size of the Industrial Cleaning Sector in Selected European Union Countries (index UK=100), 1996e
Table 5: Key Sectors of the UK Economy - Gross Domestic Product at Current Factor Cost (£bn), 1991-1996
Table 6: Annual Turnover of Subsectors of the UK Business Services Sector (£m, excluding VAT), 1991-1996
Market Size
THE TOTAL MARKET
MARKET SECTORS
Table 7: Contract Cleaning - Gross Domestic Product at Current Factor Cost (£m), 1991-1996
Industry Background
RECENT HISTORY
INDUSTRY CONCENTRATION
EMPLOYMENT
TRADE ASSOCIATIONS
Table 8: Subsectors of the UK Business Activities Sector, Classified According to SIC 92 (number of businesses and percent), 1996
Table 9: Number of Industrial Cleaning Businesses by Size of Turnover (number and percent), 1996
Table 10: Number of Industrial Cleaning Businesses Compared With All Business Activities by Size of Turnover (number and percent), 1996
Table 11: Personnel Employed in Cleaning Services in Great Britain (000 and percent), 1991-1996
Competitor Analysis
THE MARKETPLACE
MARKET LEADERS
ADVERTISING AND PROMOTION
Table 12: Estimated Market Shares in the UK Contract Cleaning Market (£m and percent), 1996
Table 13: Main Media Advertising Expenditure on Office Cleaning Services (£000), 1993-1996
Strengths, Weaknesses, Opportunities and Threats (SWOT)
STRENGTHS
WEAKNESSES
OPPORTUNITIES
THREATS
Buying Behaviour
CONSUMER PENETRATION
Table 14: Demand for UK Sanitary Services by Purchasing Sector (£m and percent), 1996
Outside Suppliers to the Industry
SOURCES OF SUPPLY
CLEANING EQUIPMENT SUPPLIERS
CLEANING MATERIALS SUPPLIERS
Table 15: Sources of Supply of Goods and Services to the Contract Cleaning Sector (£m, excluding VAT, and percent), 1996
Current Issues
RECENT LEGISLATIVE DEVELOPMENTS
IMPACT OF THE NEW UK GOVERNMENT
OTHER EMPLOYMENT ISSUES
PRODUCT DEVELOPMENT
OUTSOURCING
MANAGEMENT AND THE ROLE OF TECHNOLOGY
QUALITY ISSUES
CORPORATE ACTIVITY
Forecasts
BACKGROUND ASSUMPTIONS
2001 FORECAST
Table 16: Forecast Turnover of UK Business Services and Related Sectors (£bn and percent), 1996 and 2001
Company Profiles
INTRODUCTION
DEFINITIONS
FURTHER INFORMATION
Further Sources
ASSOCIATIONS
PERIODICALS
DIRECTORIES
GENERAL SOURCES
HBI UK INFORMATION SOURCES
GOVERNMENT PUBLICATIONS
OTHER SOURCES

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EXECUTIVE SUMMARY

This report deals with the UK contract cleaning sector, serving a market worth an estimated £2.23bn in 1996. The total potential market for such services, which include in-house cleaning services, is estimated at £5.3bn. The sector has shown average annual growth over the past 5 years of 10.5 percent; in current price terms, around twice the rate of growth in the economy as a whole.

Contract cleaning, as defined in this report, encompasses a variety of cleaning activities, such as chimney sweeping, office, shop and factory cleaning, ship fumigating and scrubbing, boiler cleaning and scaling, telephone cleaning and sterilising, and window cleaning services.

Among the influences that have had an impact on the sector over the past 5 years has been the trend towards `outsourcing', where firms concentrate their management effort on their core businesses and contract non-core elements to specialists, such as contract cleaners. At the same time, policies of the then Conservative Government in the UK were pushing the public sector in a similar direction, through the application of legislation which required `market testing' and `compulsory competitive tendering' procedures to be followed.

Other legislative provisions have also had their effect on the industry. The most notable of these has been the Transfer of Undertakings (Protection of Employment) Directive of the European Union (EU). A series of apparently conflicting court rulings as to the circumstances in which these regulations apply, has led to a great deal of uncertainty in the industry. Other legislation, both in force and in prospect, has dealt with issues such as maximum hours of work, illegal immigrants, the minimum wage, and the implementation of the Social Chapter of the Maastricht Treaty.

Forecasts of UK economic growth published by a range of forecasting bodies, both public and private, suggest an annual average rate of growth in UK domestic demand of 2.7 percent over the next 5-year period to 2001. This translates into a rate of increase in current price terms of 5.5 percent per annum. In line with the experience of most economies at a similar stage of development, the UK's business service sector seems set to increase its share of economic activity, and the contract cleaning industry seems likely to participate fully in this growth. This produces a prediction for the total contract cleaning market of £3.2bn by the year 2001.

Text © 1997 Key Note

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