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KN80007 KEY NOTE IT TRAINING JUNE 1997

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ISBN 1-85765-703-9

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EXECUTIVE SUMMARY

Key Note has estimated the information technology (IT) training market to be worth £442m in 1996, following a revision of the 1995 figure to £311m. The growth rate achieved by companies in the market has increased dramatically in the past year to 60 percent, but it is felt that much of this was due to the introduction of Windows 95 and Windows NT 4.0. IT training is increasing its share of the total UK training market and now stands at 2.1 percent of the total private sector training spend compared to 1.6 percent in 1995.

This Key Note report examines three IT training market sectors: DIY training, using videos, computer-based training (CBT) and other multimedia products, including CD-ROMs; formal training courses that combine instruction, with hands-on experience, run in a training provider's premises; and tailored courses, run on the customer's premises.

The majority of such courses are for business applications using personal computers (PCs). The report does not deal with courses run by colleges, nor does it attempt to assess the market value of internal training courses. Figures for the value of training courses run by the major hardware manufacturers are not available and have not been included in the estimates for the market.

The dynamic nature of the IT market, affected as it is by sudden introductions of new techniques such as CD-ROM drives and e-mail communications, makes it very difficult to predict future market sizes with any degree of accuracy. However, there is no doubt that the PC will continue to permutate business and home life, bringing with it a never ending requirement for training.

The networking together of computers continues to show strong growth. In the stand-alone PC market, the Windows 95 operating system has gained ground remarkably quickly from Windows 3.11 and Windows for Workgroups, but in the network server market, there is still no clear market leader, with Novell, Lotus and Oracle all having similar shares. Microsoft's product, Windows NT 4.0, is believed to have less than 10 percent of this market. However, all the contending server offerings will provide intranet servers for what will undoubtedly be a huge future market.

Key Note has estimated the growth of the IT training market to be in the region of 34 percent to 44 percent a year, basing this prediction on previous growth rates and expected growth rates of multimedia products.

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TABLE OF CONTENTS

Executive Summary
Further Sources
PERIODICALS
GOVERNMENT PUBLICATIONS
OTHER SOURCES
HBI UK INFORMATION SOURCES
GENERAL SOURCES
DIRECTORIES
ASSOCIATIONS
FURTHER INFORMATION
DEFINITIONS
INTRODUCTION
INTRODUCTION
MARKET SECTORS
MARKET POSITION
MARKET TRENDS
Table 1: Current IT Training Areas Within 202 Major UK Companies ( percent), 1995
Market Size
THE TOTAL MARKET
MARKET SHARE
BY INDIVIDUAL MARKET SECTOR
EXPORTS AND IMPORTS
Table 2: Total UK IT Training Market by Value (£m), 1993-1996
Table 3: Estimated Market Share of the IT Training Market by Sector ( percent), 1993-1996
Table 4: Turnover Growth Rates for IT Training Providers ( percent), 1992/1993-1994/1995
Table 5: Typical Product Prices in the DIY Market Sector (£), 1997
Table 6: Typical Course Prices for PC Training (days and £ per student), 1997
Table 7: Typical Course Prices for Technical Training (days and £ per student), 1996
Table 8: Daily Rates for Six Delegates Trained at Customer Premises (£), 1997
Industry Background
RECENT HISTORY
INDUSTRY CONCENTRATION
TRADE ASSOCIATIONS
Table 9: Companies Offering Courses Within a Category ( percent), 1997
Table 10: Companies Offering Particular Training Methods ( percent), 1997
Competitor Analysis
THE MARKETPLACE
MARKET LEADERS AND THEIR BRANDS
ADVERTISING AND PROMOTION
Table 11: Financial Results of Principal Companies with Major Interests in the IT Training Market (£m and £000), 1994/1996
Table 12: Financial Results of Certain Principal Companies with Peripheral Interests in the IT Training Market (£m), 1994/1996
Table 13: Main Media Advertising Expenditure on Leading Computer Software Products (£000), Year to December 1995 and 1996
Strengths, Weaknesses, Opportunities and Threats (SWOT)
IT TRAINING IN THE UK
DIY TRAINING
FORMAL COURSES
TAILORED COURSES
Buying Behaviour
CONSUMER PENETRATION
Table 14: Perceived Importance of Supplier Selection Criteria (rating and percent), 1995
Table 15: Training Sold for Selected UK IT Training Firms, 1995/1996
Outside Suppliers to the Industry
PUBLISHERS
SOFTWARE MANUFACTURERS
DRAKE TRAINING AND TECHNOLOGIES
Current Issues
DATA WAREHOUSING
THE INTERNET
CORPORATE ACTIVITY
CERTIFICATION
Forecasts
DIY TRAINING
TAILORED COURSES
FORMAL COURSES
Table 16: Forecasts for the UK IT Training Market (£m), 1997-2001

Text © 1997 Key Note

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