| KN80002 |
| KEY NOTE IT TRAINING : September 2002 |
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This report covers: British Computer Society, British Educational Communications & Technology Agency, Chartered Institute of Personnel & Develoopment, Computer Education Group, Computing Services & Software Association, Council for European Professional Informatics Societies, e-skills UK Ltd, European Computer Driving Licence Foundation Ltd., the Forum IT,Institute of IT Training,
Companies covered include: Azlan Group,IBM United Kingdom, KnowledgePool, Learning Tree International, Oracle Corporation UK, Parity Training, QA, SAP, Spring IT Training, Thomson NETg, CMG, Computacenter, Computeach International, DA Consulting Group, Frost|& Sullivan, Global Knowledge, John Bryce Training UK, SmartForce, Sun Educational Services,
EXECUTIVE SUMMARY
The UK market for IT training was worth £717m in 2001, having declined by 7.1 percent from the previous year. In 2002, the market is expected to contract again with sales falling to £650m. The decline in the market for IT contractors and IT professionals and the scaling back of IT investment by companies have severely impacted on the market, which fell sharply towards the end of 2001 and in the beginning of 2002.
The IT training market consists of two sectors: instructor-led training (ILT) and e-learning (EL) or technology-based training. EL was a major growth sector of the market between 1998 and 2002, as it has grown in maturity and sophistication.
The slowdown in the IT training market in 2001 and 2002 led to a series of corporate changes among training providers, including a greater emphasis on cost saving and operational efficiency, as well as a retreat from certain parts of the market, some mergers and acquisitions and corporate failures.
Some commentators are now claiming the reduction in IT demand has all but ended the IT skills shortage in the UK. While Key Note disagrees with this extreme view, there is no doubt that demand for IT-trained staff declined during 2001 and the beginning of 2002. Key Note believes that the IT training market has some fundamental strengths that will result in restored fortunes from 2003 onwards. These include the continued rise in the number of employees in IT occupations or in occupations using IT skills, the need to train in order to ensure employee productivity, the generic growth in outsourcing of IT operations and the increased depth and sophistication of vendor offerings. Despite the current market position, it is still fundamentally true that IT has become strategically important for most businesses, so having adequately trained IT staff is central to business strategy.
The IT training market is increasingly merging with other areas of the IT services industry, especially with regard to offering consultancy and outsourcing. Increasingly, clients want, and are given, value-added services, such as training consultancy and end-to-end training solutions, as well as basic courses. Clients also require blended training programmes, incorporating both ILT and EL elements. This is opening the general management training market to IT training vendors and the IT market to general management training companies.
Over the next 5 years, Key Note predicts a strong recovery in the IT training market, particularly in 2003. Key growth areas will be training associated with high-growth software markets (e.g. XML), training for IT-related activities (such as call-centre training) and the training of IT professionals to access general business skills.
TABLE OF CONTENTS
| Executive Summary | 1 |
| 1. Market Definition | 2 |
| REPORT COVERAGE | 2 |
| MARKET SECTORS | 2 |
| e-Learning | 2 |
| Videos | 3 |
| Internet/Multimedia | 3 |
| Computer-Based Training Products | 3 |
| e-Based Distance Learning/Online Training | 3 |
| Instructor-Led Training | 3 |
| Formal Courses | 4 |
| Tailored Courses | 4 |
| MARKET TRENDS | 4 |
| Drivers of Demand | 4 |
| Slowdown in IT Expenditure | 5 |
| Skill Shortages | 5 |
| Table 1: Number of Hard-to-Fill and Skill-Shortage Vacancies for IT Skills in England, 2001 | 6 |
| Table 2: Number of Employees with Insufficient IT Skills, 1999 and 2001 | 6 |
| IT Training Diversity | 7 |
| MARKET POSITION | 7 |
| Table 3: IT Training in the Total UK Computer Market ( percent), 1997-2001 | 7 |
| 2. Market Size | 8 |
| THE TOTAL MARKET | 8 |
| Table 4: The Total UK IT Training Market by Sector by Value at Current Prices (£m), 1997-2001 | 8 |
| MARKET SECTORS | 9 |
| Table 5: The UK IT Training Market by Sector by Value ( percent), July 2002 | 9 |
| Table 6: IT Training Courses Available by Style of Training ( percent), July 2002 | 10 |
| Instructor-Led Training | 10 |
| Table 7: The Instructor-Led Training Sector by Value (£m and percent), 1997-2001 | 11 |
| Table 8: Instructor-Led Training Courses Available by Style of Training ( percent), July 2002 | 12 |
| Table 9: Instructor-Led Training by Type (£m), 2001 and 2002 | 13 |
| e-Learning | 13 |
| Table 10: The UK e-Learning Market by Value (£m and percent), 1997-2001 | 13 |
| Table 11: e-Learning Training Courses Available by Style of Training ( percent), July 2002 | 14 |
| 3. Industry Background | 16 |
| Recent History | 16 |
| NUMBER OF COMPANIES | 17 |
| Table 12: Selected Leading Companies in the UK IT Training Market by Size (£m and percent), 2001 | 17 |
| Skills Structure | 18 |
| Table 13: Number of Courses and Training Providers by Area of Training, July 2002 | 18 |
| HOW ROBUST IS THE MARKET? | 19 |
| KEY TRADE ASSOCIATIONS | 20 |
| British Computer Society | 20 |
| British Educational Communications and Technology Agency | 20 |
| Chartered Institute of Personnel and Development | 20 |
| Computer Education Group | 21 |
| Computing Services and Software Association/INTELLECT | 21 |
| Council for European Professional Informatics Societies | 21 |
| e-skills UK Ltd | 22 |
| European Computer Driving Licence Foundation Ltd | 22 |
| The Forum IT | 23 |
| Institute of IT Training | 23 |
| 4. Competitor Analysis | |
| THE MARKETPLACE | 24 |
| Brand Shares | 24 |
| Table 14: UK IT Training Market Leaders by Value Share ( percent), 2001 | 25 |
| MARKET LEADERS | 26 |
| Azlan Group PLC | 26 |
| IBM United Kingdom Ltd | 27 |
| KnowledgePool | 28 |
| Learning Tree International Ltd | 28 |
| Oracle Corporation UK Ltd | 29 |
| Parity Training | 30 |
| QA PLC | 31 |
| SAP (UK) Ltd | 32 |
| Spring IT Training | 32 |
| Thomson NETg Ltd | 33 |
| Other Companies | 34 |
| CMG | 34 |
| Computacenter | 34 |
| Computeach International | 34 |
| DA Consulting Group | 34 |
| Frost & Sullivan | 34 |
| Global Knowledge | 35 |
| Informatics Group | 35 |
| John Bryce Training UK | 35 |
| SmartForce | 35 |
| Sun Educational Services | 35 |
| OUTSIDE SUPPLIERS | 36 |
| Hardware and Software Vendors | 36 |
| Other Suppliers | 36 |
| Advertising and Promotion | 37 |
| 5. Strengths, Weaknesses, Opportunities and Threats | |
| The TOTAL MARKET | 38 |
| Strengths | 38 |
| Weaknesses | 38 |
| Opportunities | 39 |
| Threats | 39 |
| Instructor-Led Training | 39 |
| Strengths | 39 |
| Weaknesses | 40 |
| Opportunities | 40 |
| Threats | 40 |
| E-Learning | 41 |
| Strengths | 41 |
| Weaknesses | 41 |
| Opportunities | 41 |
| Threats | 42 |
| 6. Buying Behaviour | |
| TECHNOLOGY TRAINING BY COMPANY SIZE AND INDUSTRY | 43 |
| Table 15: Establishments Providing Training in New Technology by Employees and Industry Sector ( percent), 2001 | 43 |
| Hard-to-fill Vacancies | 45 |
| Table 16: Hard-to-Fill Vacancies by General Occupation ( percent), 2001 | 45 |
| Skill-Shortage Vacancies | 46 |
| Table 17: Skill-Shortage Vacancies by General Occupation ( percent), 2001 | 46 |
| Occupation Skills Gap | 47 |
| Table 18: Skill Characteristics of the Occupation Skills Gap ( percent), 2001 | 47 |
| Future Skill Shortages | 48 |
| The Types of Training Required | 48 |
| Table 19: Top 20 Categories Searched on Training Websites, in the 30 Days Preceding 5th July 2002 | 49 |
| Table 20: Top 20 Keywords Searched on Training Websites, in the 30 Days Preceding 5th July 2002 | 50 |
| 7. Current Issues | |
| THE DECLINE IN IT EMPLOYMENT | 51 |
| Corporate Activity | 52 |
| Market Retrenchment | 52 |
| Mergers and Acquisitions | 52 |
| Company Collapses | 53 |
| INDIVIDUAL LEARNING ACCOUNTS | 53 |
| NEW TECHNOLOGY INSTITUTES | 54 |
| 8. The Global Market | |
| Global Slowdown | 55 |
| 9. Forecasts | |
| INTRODUCTION | 56 |
| Forecasts 2002 to 2006 | 56 |
| Table 21: The Forecast UK IT Training Market by Value (£m and percent), 2002-2006 | 56 |
| Table 22: The Forecast UK IT Training Market by Sector by Value (£m), 2002-2006 | 57 |
| Future Trends | 57 |
| 10. Company Profiles | |
| Azlan Group PLC | 60 |
| IBM United Kingdom Ltd | 62 |
| Learning Tree International Ltd | 64 |
| Oracle Corporation UK Ltd | 66 |
| Parity Group PLC | 68 |
| QA PLC | 70 |
| Sap (UK) Ltd | 72 |
| Spring Group PLC | 74 |
| Thomson NETg Ltd | 76 |
| 11. Further Sources | |
| Associations | 78 |
| Publications | 80 |
| Directories | 81 |
| General Sources | 81 |
| Bonnier Information Sources | 82 |
| Government Publications | 83 |
| Other Sources | 84 |
Text © 2002 Key Note
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Last updated by Amanda Porteous February 2004