ISBN 1-85765-405-6

Table of Contents

Executive Summary

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TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

MARKET POSITION

MARKET TRENDS

Table 1: Photographic Services Share of the Total Photographic Market ( percent), 1990-1994

Table 2: Breakdown of the UK Photographic Market by Sector ( percent), 1994

Table 3: Number of Weddings per Year, 1971-1991

Table 4: Tourism Trips by UK Residents (million), 1989-1993

Table 5: The Photographic Film Market (£m and million), 1990-1994

Market Size

TOTAL MARKET

MARKET SEGMENTS

Table 6: The UK Market for Photographic Services (£m at rsp), 1990-1994

Table 7: Breakdown of the Photographic Services Market by Segment ( percent share of total sales), 1990-1994

Table 8: The UK Photoprocessing Market (£m at rsp), 1990-1994

Table 9: The UK Photoprocessing Market by Type of Service by Value ( percent share), 1990-1994

Table 10: Market Shares in the Film Processing Market by Volume ( percent), 1994

Table 11: The Mail Order Photoprocessing Market (£m at rsp), 1990-1994

Table 12: The Retail Photoprocessing Market (£m at rsp), 1990-1994

Table 13: The Minilab Photoprocessing Market (£m at rsp), 1990-1994

Table 14: The UK Professional Photography Services Market (£m at rsp), 1990-1994

Industry Background

INDUSTRY CONCENTRATION

BRAND CONCENTRATION

MAJOR SUPPLIERS

Table 15: Number and Sales of Photographic and Cinematographic Processing Laboratories, 1988-1992

Table 16: Size Breakdown by Employment Bands of Photographic and Cinematographic Processing Laboratories, 1992

Table 17: Brand Concentration in the Film Processing Market ( percent share), 1994

Table 18: Turnover and Pre-Tax Profits of the Leading Film Processing Companies (£000), 1992/1993

Table 19: Number of Specialist Photographic Goods Retailers, 1989-1992

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS AND THEIR BRANDS

HIGH STREET OUTLETS

ADVERTISING AND PROMOTION

PRICES

Table 20: Leading Photographic Processing Companies in the UK, 1994

Table 21: Selected High Street Outlets Offering Film Processing Services, 1994

Table 22: Main Media Advertising Expenditure (£000), Year to September 1993 and 1994

Table 23: Sample Prices for Photoprocessing 24 6x4 Colour Prints (£), January 1995

Table 24: Examples of Prices Charged by Professional Photographers (£), November 1994

Strengths, Weaknesses, Opportunities and Threats (SWOT)

THE UK PHOTOGRAPHIC SERVICES MARKET

Buying Behaviour

CONSUMER PENETRATION

CONSUMER PROFILE

Table 25: Types of Cameras Owned ( percent of respondents), 1994

Table 26: Films Used in Last 12 Months ( percent of respondents), 1994

Table 27: Penetration of Films for Still Photography by Social Grade, Household Income and Marital Status ( percent), 1994

Outside Suppliers to the Industry

THE MAJOR SUPPLIERS

Current Issues

CORPORATE ACTIVITY

NEW PRODUCTS

MINILABS AND MICROLABS

PROFESSIONAL PHOTOGRAPHIC SERVICES

Forecasts

FORECASTS 1994-1998

MARKET SEGMENTATION

Table 28: The UK Photographic Services Market Forecast (£m), 1994-1998

Company Profiles

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

ICC INFORMATION SOURCES

ICC INFORMATION GROUP LTD

GOVERNMENT PUBLICATIONS

OTHER

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EXECUTIVE SUMMARY

This report presents an analysis of the UK photographic services market which encompasses film developing and processing services, and professional photographic services. The report concentrates on the consumer market for both these services.

The photographic services market was worth £506m in 1994, taking a 33.5 percent share of the overall consumer photographic market. Between 1990 and 1994, the value of the market fell by 3.1 percent, although some recovery took place in 1994 after 3 years of declining sales.

A number of factors have caused this reduction in demand for photographic services. Firstly, during the recession, the number of tourism trips taken by UK residents fell. Secondly, there has been a long-term decline in the number of weddings, a major occasion for family snapshots. The growing household penetration of camcorders has also impacted on traditional camera use. The result has been a decline in the number of films purchased, from 92 million in 1990 to 84 million in 1994, and a subsequent decline in film processing.

Film processing is by far the largest sector of the market with estimated sales of £410m in 1994. Retail outlets, such as chemists, grocers and specialist photographic goods shops, account for the largest share of the film processing market with 56 percent of all value sales in 1994. However, their share has fallen in recent years. Mail order film processing has also seen its share fall from 40 percent in the mid-1980s to just 22 percent in 1994. The main reason for these declining shares has been the spread of the minilab and the development of specialist film processing outlets.

A feature of the market in recent years has been the development of additional services such as posters, enlargements, and novelty items such as photo jigsaws, greeting cards, and tablemats. A number of High Street outlets are also moving into the professional photographer's territory by offering studio and portrait sitting facilities.

The wholesale film processing sector is characterised by many small companies with under ten employees. However, the top five processors account for over 90 percent of all the work done.

In 1995, Key Note is expecting the recovery started in 1994 to continue. Sales are forecast to increase by 4.2 percent to reach £527m. Over the next 5 years, the healthiest growth should be in the film processing sector producing forecasted sales of £473m in 1998.

Text © 1995 Key Note

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