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ISBN 1-85765-588-5

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Table of Contents

Executive Summary

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TABLE OF CONTENTS

Executive Summary

Market Definition

MARKET SECTORS

MARKET POSITION

MARKET TRENDS

Market Size

THE TOTAL MARKET

INDIVIDUAL SECTORS

USAGE OF CONSULTANTS BY SECTOR

Table 1: Income from Design Fees (£m at rsp), 1991-1995

Table 2: Usage of Design Consultants by Design Sector by Value ( percent), 1995/1996

Figure 1: Usage of Design Consultants by Design Sector by Value ( percent), 1995/1996

Industry Background

INTRODUCTION

INDUSTRY CONCENTRATION

DISTRIBUTION

TRADE ASSOCIATIONS

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS

Table 3: Leading Design Consultancies by Design Fees (£m), 1995

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

OUTSOURCING

MAJOR CLIENT GROUPS

Outside Suppliers to the Industry

PRINTERS

SOFTWARE SUPPLIERS

STATIONERY SUPPLIERS

Current Issues

THE NEW ROLE OF BUSINESS LINKS

1994 TRADE MARKS ACT

RAW MATERIAL PRICE INCREASES

IMPACT OF NEW TECHNOLOGY

1996 DESIGN SHOW

Forecasts

PROJECTED GROWTH

INVESTMENT IN DESIGN TOOLS

POLARISATION

ROSTERS

GLOBALISATION

Table 4: Forecast Income from Design Fees (£m at rsp), 1996-2000

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HBI UK INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

In 1995, the market for design consultancies was estimated to be worth around £590m by design fee income. While the volume of business commissioned from consultancies is rising, the industry faces resistance to fee increases. Consequently, profits remain low and the market's value remains virtually static.

Key Note defines design consultancies as companies which design on behalf of others, but which are not involved in the manufacturing process and are free from ties with manufacturers. They include five broad sectors: corporate identity/image, product design, graphic design, technical/systems design, and building design/architecture.

Among the factors impacting on the development of design consultancy business is the growing trend towards globalisation. UK consultancies are increasingly developing interests abroad, largely in response to demand for UK design, which has established a high reputation. At the same time, the global view of branding is demanding the development of designs which are appropriate to widely varying cultures and climates, for use across several markets worldwide.

Another trend which has had a major impact on the market in recent years, is that for a corporate identity. This has served to bring designers into their own, requiring a variety of design skills to develop a range of products and environments with the same instantly recognisable identity.

The market for design consultancies is projected to grow to the end of the century and beyond, as companies increasingly recognise the advantages of outsourcing to specialists who can respond to their ever changing needs. The fields in which this will be most evident are those which have a promotional basis, notably advertising and marketing, corporate identity, packaging and interiors. The majority of product design and technical/systems design is expected to be retained in-house, since it requires a more integrated approach.

As the pattern for using consultancies becomes more established and the effects of the recession become further removed, it will become increasingly easier for consultancies to raise their fees. However, it is unlikely that the high increases and rates charged during the 1980s spending boom will be repeated, and clients will continue to expect high standards for their fees.

Text © 1996 Key Note

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