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ISBN 1-85765-773-X

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Table of Contents

Executive Summary

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TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

MARKET SECTORS

MARKET POSITION

MARKET TRENDS

Table 1: Membership Breakdown of the Corporate Hospitality Association ( percent), 1997

Table 2 : Selected UK Corporate Hospitality Sporting Events, 1998

Table 3: Arts Sponsorship (£m), 1996/1997

Table 4: Main Corporate Activity Events, 1998

Table 5: Expenditure on Selected Marketing Activities (£m and percent), 1993-1996

Market Size

THE TOTAL MARKET

BY MARKET SECTOR

MAIN PRODUCT SECTORS

A GLOBAL PERSPECTIVE

Table 6: Corporate Hospitality Market Estimates (£m and percent), 1995-1997

Table 7: Corporate Hospitality Market by Broad Sector (£m and percent), 1997

Table 8: Attendances at Most Popular Spectator Sports Charging Admissions (million and percent), 1996

Table 9: percentage of Adults Paying to Watch Live Sport in Great Britain ( percent of adults), 1993-1997

Table 10: Attendance at Soccer Matches (million), 1994/1995-1996/1997

Table 11: Corporate Hospitality and Capacity at Major Football Grounds (seats and percent), 1997

Table 12: Selected International Corporate Hospitality Sporting Events, 1998

Industry Background

RECENT HISTORY

INDUSTRY CONCENTRATION

EMPLOYMENT

TRADE ASSOCIATIONS

Table 13: Turnover of Selected Corporate Hospitality Association Member Organisations by Type (000), 1993-1997

Table 14: Employment of Selected Corporate Hospitality Association Member Organisations by Type (number of employees), 1995/1997

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS

ADVERTISING AND PROMOTION

Table 15: Financial Profile of Sportsworld Group PLC (£m, £000 and percent), 1994-1996

Table 16: Financial Profile of Keith Prowse (£m and percent), 1995-1996

Table 17: Financial Profile of Mike Burton Corporate Hospitality (£m and percent), 1994-1996

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

INTRODUCTION

CONSUMER PENETRATION

Table 18: Typical Prices of Selected Corporate Packages (£), 1997

Table 19: percentage of Sporting Events Attended by Companies to Entertain Corporate Hospitality Clients ( percent), 1997

Table: 20: Profile of Participants in or Watching Sport as a Good Night's Entertainment ( percent), 1997

Outside Suppliers to the Industry

Table 21: Supplier Members of The Corporate Hospitality Association, 1997

Current Issues

POLARISATION OF SPORTS EVENTS

CHOICE AND FASHION

PROFESSIONALISM

MILLENNIUM

Forecasts

FORECASTS 1998 TO 2001

Table 22: Forecasts for the UK Market for Spectator Sports and Corporate Hospitality (£m and percent), 1998-2001

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HBI UK INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

The UK corporate hospitality market is concerned with any event for the benefit of an organisation entertaining clients or staff at the organisation's expense. Key Note estimates that the market grew by 9.7 percent in 1997 to reach £620m.
Around 80 percent of corporate hospitality is for employees. Employee-based corporate hospitality activities such as go-karting, clay pigeon shooting and family days, account for more than 50 percent of the corporate hospitality market for clients and employees. Many of these events are organised directly by organisations without using the growing number of corporate hospitality organisers. The other main product sectors of the corporate hospitality industry are spectator sports, arts/culture and other events.

The barriers to entry in the corporate hospitality industry are low, and it attracts new entrants during growth phases. Although the industry was slow to come out of the recession, 1996 marks a year of revival for the corporate hospitality industry, as companies once more invested in building relationships with clients and staff through corporate hospitality events.

Unlike employee corporate hospitality, client corporate hospitality is dominated by spectator sports. Key Note estimates that, in 1997, around 80 percent of the £135m that organisations spent on client hospitality was on spectator sports. Although international rugby matches are the most popular sports matches for corporate hospitality, expenditure at football matches is by far the largest sports subsector.

Although the total industry is highly fragmented, the spectator sports sector for client hospitality is showing signs of concentration. Many of the large spectator events and tournaments are sponsored and incorporate official corporate hospitality agents, such as Sportsworld PLC and Keith Prowse Corporate Hospitality. Increasingly, the large corporate hospitality companies are engaging in overseas events, as sponsorship of major sporting events becomes more globalised. Nevertheless, the total turnover of Sportsworld PLC is less than 5 percent of the total UK hospitality market.

Key Note estimates that the UK market will grow by around a third between 1997 and the year 2001, to reach a value of £810m. Similar growth in expenditure is expected for spectator sports.

Text © 1998 Key Note

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Last updated by Duncan Nottage 5th March 1999