| KN74034 |
| KEY NOTE Corporate Hospitality : August 2004 |
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This report covers: Corporate Hospitality
| Executive Summary |
| 1. Market Definition |
| Report Coverage |
| MARKET SECTORS |
| Table 1: Membership Breakdown of the Corporate Event Association (number and %), 2000, 2002 and 2004 |
| MARKET TRENDS |
| ECONOMIC TRENDS |
| Gross Domestic Product |
| Table 2: UK Gross Domestic Product at Current and Annual Prices (£m), 1999-2003 |
| market position |
| The UK |
| Staff Hospitality |
| Corporate Hospitality |
| Table 3: Expenditure on Selected Marketing Activities (£m), 1999-2003 |
| Table 4: The Total UK Sports Sponsorship Market by Value (£m), 1990-2003 |
| Table 5: The Most Popular Spectator Sports in the UK (% of adults paying to watch), 2001-2003 |
| Overseas |
| 2. Market Size |
| THE TOTAL MARKET |
| Table 6: The Total UK Corporate Hospitality Market by Value (£m), 1999-2003 |
| Table 7: The UK Sports Corporate Hospitality Market by Main Sports Groups (%), 2003 |
| Table 8: Corporate Hospitality Market Expenditure Breakdown by Region (%), 2003 |
| BY MARKET SECTOR |
| Spectator Sports Corporate Hospitality |
| Table 9: Spectator Sports Corporate Hospitality Activities and Events Held Within the Last 12 Months (%), 1998, 2000 and 2003 |
| Football |
| Table 10: Average Attendance at Football Matches in English Football Leagues by Division (000), 1985-2004 |
| Table 11: Total and Corporate Hospitality at Selected Major Football Grounds (seats), 2004 |
| Rugby |
| Tennis |
| Participatory Sports and Other Corporate Hospitality |
| Table 12: Main Corporate Hospitality Participatory Events, 2003 |
| Arts and Culture Corporate Hospitality |
| Table 13: Number of Arts Events Arranged Per Year by Type of Activity (%), 2003 |
| 3. Industry Background |
| RECENT HISTORY |
| NUMBER OF COMPANIES |
| Table 14: Financial Results for Selected Leading Corporate Event Organisations by Turnover (£000), 1999-2003 |
| Table 15: Financial Results for Selected Leading Corporate Event Organisations by Pre-Tax Profit (£000), 1999-2003 |
| EMPLOYMENT |
| REGIONAL VARIATIONS IN THE MARKETPLACE |
| Table 16: Spectator Sport and High-Profile Corporate Hospitality Activities and Events Held Within the Last 12 Months by Region (%), 2003 |
| Table 17: Corporate Hospitality Events by Type by Region (%), 2003 |
| DISTRIBUTION |
| HOW ROBUST IS THE MARKET? |
| LEGISLATION |
| KEY TRADE ASSOCIATIONS |
| 4. Competitor Analysis |
| THE MARKETPLACE |
| MARKET LEADERS |
| Events International Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Keith Prowse Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Sodexho Prestige Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Sportsworld Group PLC |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| Sunsail Ltd |
| Company Structure |
| Financial Results |
| The Ultimate Experience Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| The Mike Burton Group Ltd |
| Company Structure |
| Current and Future Developments |
| Financial Results |
| The TRO Company Ltd |
| Company Structure |
| Financial Results |
| OUTSIDE SUPPLIERS |
| Table 18: Supplier Members of the CEA, 2004 |
| MARKETING ACTIVITY |
| 5. Strengths, Weaknesses, Opportunities and Threats |
| STRENGTHS |
| WEAKNESSES |
| OPPORTUNITIES |
| THREATS |
| 6. Buying Behaviour |
| INTRODUCTION |
| Table 19: Groups Targeted by Corporate Hospitality Organisations (% of adults), 2003 |
| Table 20: Reasons For Investing in Corporate Hospitality (%), 2003 |
| Table 21: Reasons Why People Think They are Invited to Corporate Hospitality Events (%), 2003 |
| Table 22: Main Sports Watched on Television and Read About (% of adults), 2003 |
| Table 23: Main Spectator Sports Watched Live (% of adults), 2003 |
| Table 24: Adult Participation in Sport by Level of Participation in the Past 12 Months (% of adults), 2003 |
| 7. Current Issues |
| The Olympic Games Athens 2004 and Overseas Events |
| Outsourcing or In-house? |
| Outsourcing and Service Economy |
| Wembley Stadium |
| 8. The Global Market |
| 9. Forecasts |
| Introduction |
| Table 25: The Forecast UK Consumer Expenditure on Spectator Sport and Sports Sponsorship by Value of New Deals at Current Prices (£m), 2004-2008 |
| forecasts 2004 to 2008 |
| Table 26: The Forecast Total UK Corporate Hospitality Market by Value at Current Prices (£m), 2004-2008 |
| Future Trends |
| 10. Company Profiles |
| Sodexho Prestige Ltd |
| Sportsworld Group PLC |
| Sunsail Ltd |
| 11.Further Sources |
| Associations |
| Publications |
| General Sources |
| Government Publications |
| Other Sources |
| Bonnier Information Sources |
| Many commentators on the hospitality market believe that expenditure on the industry overall contracted in 2002 and 2003. However, Key Note estimates that the UK corporate hospitality market continued to grow at an impressive rate, despite a slow down in 2001, to reach £912m in 2003. |
| Certain sectors and product types have experienced a fall in corporate hospitality expenditure in recent years, notably the City and IT sectors and the traditional Christmas office party. However, the core corporate hospitality product appears to have been relatively unscathed as companies have continued to entertain valuable clients and increased their entertainment of `hot prospects'. |
| Corporate hospitality market trends are not as sensitive to changes in economic conditions now as they have been in the past. The industry is reaching saturation and the competitive structure is stable. Corporate hospitality has become a core client relationship mechanism for many companies. |
| Decision-making for corporate hospitality is moving up the corporate ladder and for many companies, the Chief Executive Officer (CEO), Managing Director or Finance Director will decide on the event, venue and facilities. Corporate hospitality, seen by many as an integral part of the marketing mix, has become of more strategic importance for many companies, and now less than a third of companies fund it out of the marketing budget. |
| Spectator and participating sports still dominate the market, with corporate hospitality at Premiership and League football matches being the most important. More than a third of events are team spectator sports. |
| Stadia in other sports have also increased corporate hospitality capacity. The Commonwealth Games in 2002 gave an international boost to corporate hospitality, while the success of the England Rugby team in 2003 has done likewise. The Olympics in Athens and the European Nations Football Championships in Portugal in 2004 will also stimulate demand both specifically and generally for team spectator sports. |
| The interest in spectator and participating sports has continued, and the range of arts and cultural events has expanded, which has off-set the reduction in expenditure on Christmas parties and standard, more staff-orientated events. The growth in corporate hospitality expenditure may slow slightly in 2004, but is forecast to grow by more than a quarter between 2004 and 2008 in real terms. |
Text © 2004 Key Note
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Last updated by Amanda Porteous 2004
