Worldwide Business Information and Market Reports

Telephone +44 1404 891528 Fax +44 1404 891717 Email reportfinder @ tiscali.co.uk

Join the ReportFinder mailing list and be told of new reports

Email:

ISBN 1-85765-658-X

Table of Contents

Executive Summary

Back to Advertising & Marketing Index and Shopping Cart

Back To REPORTFINDER home page and Search Engine

TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

MARKET SECTORS

MARKET TRENDS

MARKET POSITION

Market Size

THE TOTAL MARKET

MARKET SECTORS

FOREIGN TRADE

Table 1: The UK Corporate and Promotional Giftware Market (£m), 1994-1996

Table 2: The UK Corporate and Promotional Giftware Market by Sector (£m), 1996

Table 3: Imports of Giftware Products (£m), 1995

Table 4: Exports of Giftware Products (£m), 1995

Figure 1: Imports and Exports of Giftware Products (£m), 1995

Industry Background

RECENT HISTORY

INDUSTRY FRAGMENTATION

DISTRIBUTION

TRADE ASSOCIATIONS

TRADE FAIRS AND EXHIBITIONS

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS

SECTOR LEADERS

ADVERTISING AND PROMOTION

Table 5: Leading UK Giftware Manufacturers by Turnover (£m), 1995/1996

Table 6: Leading UK Promotional Companies by Turnover (£m), 1995/1996

Table 7: Business-to-Business Advertising Expenditure (£000), Years Ending September 1995 and 1996

Table 8: Business-to-Business Advertising Expenditure (£000), 12 Months to September 1996

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

CORPORATE ENTERTAINMENT VERSUS CORPORATE GIFTS

THE BUYING ARENA

SEASONAL TRENDS

Outside Suppliers to the Industry

RAW MATERIALS

PACKAGING AND PRESENTATION

OTHER SERVICES

Current Issues

CORPORATE ACTIVITY

PRODUCT DEVELOPMENT

RECENT DEVELOPMENTS

LEGISLATION

Forecasts

FUTURE TRENDS

FORECASTS 1997 TO 2001

Table 9: Forecast UK Corporate and Promotional Giftware Market Sales by Sector (£m at rsp), 1997-2001

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HBI UK INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

Back to Top

EXECUTIVE SUMMARY

The Chairman of the leading trade body, the British Promotional Merchandise Association (BPMA), refers to the promotional industry as `one of the fastest changing sectors in the business world', and it is undoubtedly true to say it is one that has undergone remarkable growth in recent years. From an industry which traditionally had a downmarket image, it has evolved into one of increased sophistication and specialisation, well aware of the importance of creativity, accurate targeting and better quality products.

The recession years of the early 1990s were, in part, responsible for the change in image and attitude as corporate gift givers and those involved in promotional merchandise recognised the need to move away from the previous practice of using mass and inferior `give-aways'. Emphasis is now put on quality to a much greater extent, with a marked tendency towards branded goods.

Two recent surveys report on the improved fortunes of the retail sector, predicting that the mini-boom will continue until 1999 and stating that profit margins of UK retailers are now the highest in Europe. As the UK economy continues its predicted growth, the promotions industry will benefit from an increased volume in sales whilst maintaining the advantages derived from recognising the necessity of using superior quality merchandise.

Key Note estimated the value of the corporate and promotional gift market at £840m in 1996, representing an increase of 8.4 percent on the figure of £775m for 1995. In turn, the figure for 1995 represented an increase of 4.4 percent on 1994's value of £742m.

The market is expected to continue to increase at approximately 4 percent per year to reach £1.04bn in 2001. The clothing, stationery and publishing sectors will see the largest percentage increases, while the jewellery, umbrellas and trophy sectors are not expected to grow at all.

Text © 1997 Key Note

Back to Top

Back To REPORTFINDER HOME PAGE

Ariadne - working together with our customers to enhance productivity and increase knowledge

© 1999 www.the-list.co.uk Ariadne

Last updated by Duncan Nottage 5th March 1999