ISBN 1-85765-812-4

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Table of Contents

Executive Summary

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TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

MARKET SECTORS

MARKET POSITION

MARKET TRENDS

Table 1: Computer Software as a Proportion of the UK Information Technology Market ( percent), 1993-1997

Table 2: The UK Computer Software Market as a Proportion of the Total Western European Computer Software Market ( percent), 1993-1997

Table 3: The UK Computer Software Market (£m), 1993-1997

Table 4: Breakdown of the UK Computer Software Market by Value ( percent), 1993-1997

Market Size

THE TOTAL MARKET

BRAND SHARES

INDIVIDUAL MARKET SECTORS

Table 5: The UK Computer Software Market (£m), 1993-1997

Table 6: Company Shares of the UK Computer Software Market by Value ( percent), 1997

Table 7: The UK Systems Software Market (£m), 1993-1997

Table 8: Company Shares of the Operating System Market by Value ( percent), 1997

Table 9: The UK Applications Software Market (£m), 1993-1997

Table 10: Value Shares of the Applications Market, ( percent), 1997

Table 11: The UK Applications Tools Market (£m), 1993-1997

Industry Background

RECENT HISTORY

INDUSTRY CONCENTRATION

DISTRIBUTION

TRADE ASSOCIATIONS

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS AND THEIR BRANDS

ADVERTISING AND PROMOTION

Table 12: Microsoft's Global Revenues by Type ($bn and percent), Years Ending June 1995-1997

Table 13: Misys PLC - Breakdown of Turnover by Division (£m and percent), Year Ending May 1996 and 1997

Table 14: Oracle Corporation - Worldwide Revenues ($m and percent), Years Ending March 1996 and 1997

Table 15: SAP AG - Worldwide Revenues (Dm and percent), Years Ending December 1996 and 1997

Table 16: The Sage Group PLC - Breakdown of Turnover by Geographical Area (£m and percent), Years Ending September 1996 and 1997

Table 17: Sema Group PLC - Worldwide Revenues (£m), 1994-1996

Table 18: Hewlett-Packard - Worldwide Revenues ($bn), 1996/1997

Table 19: Main Media Advertising Expenditure on Computer Software (£000), 1996-1997

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

THE KEY BUYER GROUPS

Table 20: Breakdown of Computer Software Revenues by Sector ( percent), 1996/1997

Table 21: Spend on Computer Software per Installation by Sector (£000), 1996/1997

Outside Suppliers to the Industry

MANUFACTURERS

RAW MATERIAL SUPPLIES

THIRD-PARTY SUPPORT OPERATIONS

Current Issues

YEAR 2000 COMPLIANCE

INFORMATION TECHNOLOGY SKILLS SHORTAGES

EUROPEAN MONETARY UNION

NETWORKED ENVIRONMENTS

CLUSTERING

OBJECT WARS

APPLICATION DEVELOPMENT - JAVA

LAWSUITS

NEW DISTRIBUTION CHANNELS

THE GROWING IMPORTANCE OF GLOBAL DEALS

VIRUSES

Forecasts

INDUSTRY TRENDS

FORECASTS

MARKET SEGMENTATION

Table 22: The UK Computer Software Market (£m), 1998-2002

Table 23: Sectors of the Computer Software Market (£m and percent), 1998-2002

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HBI UK INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

The UK software market was worth £4.87bn in 1997, with the market having risen by 12.9 percent in the year. The UK software market represents 17.9 percent of the western European software market and around 6 percent of the world market. The software market has been aided by a general trend away from customised applications to packaged software and high demand for personal computer (PC) software packages. However, value sales have been held back by lower average selling prices per licence.

The UK computer software market breaks down into three main sectors: systems software, applications tools and applications software. Applications software is the largest sector of the market, holding 48.4 percent of market sales. The systems software and applications tools markets are of roughly equal size to each other. Since 1993, the market has shifted towards applications tools and away from systems software, with applications software generally holding its share of total sales.

The pace of change in the industry has recently increased due to the surge of interest in the Internet, other forms of online services, server-based networking, and new programming languages, such as Java. The key issues facing the industry are:

* year 2000 (Y2K) compliance and the European Monetary Union (EMU)
* information technology (IT) skills shortages, which could make new software development harder
* the growth of networked environments (e.g. the thin client computer model)
* increased attention to scaleability and clustering
* the growth of object technologies and object wars
* new applications development languages (i.e. Java)
* legal battles (e.g. Sun versus Microsoft, US Department of Justice versus Microsoft)
* potential of electronic software distribution
* growth of global software deals
* the growth of computer viruses.

The UK software market is expected to grow by 56.8 percent between 1998 and 2002. The major growth sector will be application tools.

Text © 1998 Key Note

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