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Executive Summary

Table of Contents

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TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

HOTEL CLASSIFICATION

HOTEL TYPES

MARKET POSITION

MARKET SECTORS

HOTEL TRADE AND TOURISM

MARKET TRENDS

MARKET DEVELOPMENTS

Table 1: UK Hotels by Type (number and percent), 1997

Table 2 : Hotel Turnover by Type of Customer (£m and percent), 1997

Table 3: Accommodation Used by Domestic and Foreign Tourists in the UK ( percent), 1996

Table 4: Type of Accommodation Used by Overseas Visitors to London ( percent), Summer 1997

Market Size

THE TOTAL MARKET

OCCUPANCY RATES

ROOM RATES

MARKET SECTORS

Table 5: The UK Hotel Market by Turnover (£m), 1991-1997

Table 6: Average Room Occupancy and Rates for Chain-Operated Hotels in the UK Hotel Industry ( percent and £), 1997

Table 7: Average Room Occupancy and Rates for Chain and Independently-Operated Hotels in the UK Hotel Industry ( percent and £), 1997

Table 8: UK Hotel Turnover by Hotel Sector (£m and percent), 1997

Table 9: Type of Accommodation used by UK Business/Work Tourism by Number of Trips, Number of Nights and Expenditure (million and £m), 1996

Table 10: UK Budget Hotels - Leading Brands/Operators, 1997

Industry Background

RECENT HISTORY

INDUSTRY CONCENTRATION

EMPLOYMENT

TRADE ASSOCIATIONS

Table 11: Number of Hotel Businesses in UK, 1991-1997

Table 12: Number of Hotels and Bedspaces in UK, 1997

Table 13: Hotels in England by Number of Bedrooms (number and percent), 1997

Table 14: Hotel Businesses by Turnover Size (number and percent), 1997

Table 15: Employment in Hotels and Tourist Accommodation (000), June 1993-1997

Brands

MARKET DEVELOPMENTS

BRAND TYPES

BRAND NAMES

BRAND ADVERTISING

Table 16: Top UK Hotel Brands, 1997

Table 17: Main Media Advertising Expenditure on Selected Hotel Brands (£000), Year to December 1996 and 1997

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS

ADVERTISING AND PROMOTION

Table 18: Top Ten UK Hotel Groups by Number of Rooms, 1997

Table 19: Selected Leading UK Hotel Companies by Turnover (£m), 1996/1997Å

Table 20: Main Media Advertising Expenditure by Leading Hotel Companies (£000), 1996/1997

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

GENERAL TRENDS

THE CORPORATE CLIENT

Table 21: Penetration of Stays at a UK Hotel in the Previous 12 Months ( percent adults), 1995-1997

Table 22: Demographic Profile of Visitors to Hotels in the Previous 12 Months ( percent adults), 1997

Table 23: Demographic Profile of Business Visitors to Hotels in the Previous 12 Months ( percent adults), 1997

Outside Suppliers to the Industry

INTRODUCTION

SUPPLIERS OF GOODS

SUPPLIERS OF SERVICES

Table 24: Outside Suppliers to the Hotels Sector

Table 25: Leading UK Contract Furnishers and Textile Rental, Laundering and Dry Cleaning Groups, 1996

Current Issues

INTRODUCTION

ACQUISITIONS AND MERGERS

HOTEL DEVELOPMENTS AND INVESTMENTS

VALUE-ADDED TAX

HOTEL GRADING

TECHNOLOGICAL DEVELOPMENTS

Forecasts

FUTURE PROSPECTS

FORECASTS 1998 TO 2002

MARKET DEVELOPMENT

INCREASING GLOBALISATION

BUDGET HOTELS

CONCLUSIONS

Table 26: Forecast UK Hotel Industry Turnover at Current Prices (£m), 1998-2002

Table 27: Budget Hotels by Number of Rooms, 1992-2002

Market Growth

Figure 1: The UK Market for Hotels (£m), 1993-2002

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Company Financials

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HBI UK INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

The UK hotel industry forms part of the hospitality industry, which encompasses restaurants, public houses, catering and other leisure facilities. The hotel market is extremely fragmented. It comprises a wide range of accommodation types, from traditional guest houses, bed and breakfasts, inns and farmhouses, to the more recent budget hotels, service apartments and designer hotels.

The past few years have seen tremendous growth in the hotel sector, with both occupancy levels and room rates reaching record levels. This has been boosted by a buoyant corporate sector, and strong growth in overseas tourism. The value of the hotel market is estimated to have risen by 3.1 percent since 1996, to £8.02bn in 1997.

The corporate sector accounts for the main bulk of turnover, with a 65 percent share in 1997. Most of the leading hotel groups have introduced branded business packages and have invested heavily in upgrading their facilities, e.g. to incorporate modem points and Internet access. In addition, there has been a growth of apartment-style hotels, offering lower charges for long-stay executives.

In the consumer sector, leisure tourism remains the biggest income earner. The majority of sales comes from the short breaks holiday market, which is increasing at a rate of 7 percent a year.

The underlying trend is towards greater consolidation in the hotel sector -- especially among quoted companies -- as large international chains increase their presence in the UK market. The past year has seen considerable corporate activity, mainly by US investment trust companies. These have snapped up numerous UK hotel chains, including the Savoy Hotel group, Arcadian Hotels, and, more recently, the prestige hotel group, Cliveden.

Budget hotels have also performed particularly well in the UK hotel industry. Competition for town and city centre sites has intensified, as the leading players have continued their aggressive expansion programmes, especially in London.

Key Note forecasts continued overall growth in the UK hotel sector, albeit at a slower rate over the next 5 years. Turnover is forecast to grow at an average annual rate of around 4 percent from 1997, to reach £9.78bn by the year 2002.

Text © 1998 Key Note

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