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Executive Summary

Table of Contents

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TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

MARKET SECTORS

MARKET TRENDS

Table 1: Hotel Turnover by Type of Customer (£m and percent), 1996

Table 2: Index of UK Gross Domestic Product and Hotel Turnover at Current Prices (index 1991=100), 1991-1996

Table 3: Tourism Expenditure in the UK (£m), 1991-1996

Market Size

THE TOTAL MARKET

MARKET SECTORS

Table 4: The Hotel Market at Current Prices (£m), 1991-1996

Table 5: Hotel Turnover Breakdown by Corporate Clientele (£m and percent), 1996

Table 6: Tourism Expenditure Breakdown by Value ( percent of total), 1996

Table 7: Hotel Turnover Breakdown by Consumer Clientele (£m and percent), 1996

Industry Background

RECENT HISTORY

INDUSTRY CONCENTRATION

EMPLOYMENT

TRADE ASSOCIATIONS

Table 8: Number of UK Hotel Businesses, 1991-1996

Table 9: Hotel Businesses by Turnover Size (number and percent), 1994 and 1996

Table 10: Employment in Hotels and Other Tourist Accommodation (000), September 1991-1996

Brands

MARKET DEVELOPMENTS

BRAND TYPES

BRAND NAMES

BRAND ADVERTISING

Table 11: Major Selected UK Hotel Brands, 1997

Table 12: Main Media Advertising Expenditure on Selected Hotel Brands (£000), Year to March 1996 and 1997

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS

ADVERTISING AND PROMOTION

Table 13: Leading Hotel Groups in the UK by Turnover (£m), 1995/1996

Table 14: Granada Group PLC - Hotel Division Performance (£m) Year to September 1995 and 1996

Table 15: Queens Moat Houses PLC - Selected Geographical Analysis (£m), Year to December 1995 and 1996

Table 16: Thistle Hotels PLC - Room Yield Performance (£), Year to September 1995 and 1996

Table 17: Ladbroke Group PLC Hotel Interests - Selected Geographical Analysis (£m), Year to December 1995 and 1996

Table 18: Stakis PLC - Segmental Analysis (£m), Year to September 1995 and 1996

Table 19: Holiday Inn Worldwide Performance (£m), Year to September 1995 and 1996

Table 20: Main Media Advertising Expenditure on Hotels and Hotel Package Holidays (£m), Year to March 1996 and 1997

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

GENERAL TRENDS

THE CORPORATE CLIENT

GENERAL HOTEL CLIENTELE

Table 21: Penetration of Stays at a UK Hotel in the Previous 12 Months ( percent), 1994-1996

Table 22: Demographic Profile of Business Visitors to Hotels ( percent), 1996

Table 23: Demographic Profile of All Visitors to Hotels ( percent), 1996

Outside Suppliers to the Industry

INTRODUCTION

SUPPLIERS OF GOODS

SUPPLIERS OF SERVICES

Table 24: Outside Suppliers to the Hotels Sector, 1997

Table 25: Leading UK Contract Furnishers and Textile Rental, Laundering and Dry Cleaning Groups, 1995/1996

Current Issues

HOTEL GRADING

CONSORTIA DEVELOPMENTS

GLOBAL COMPANY DEVELOPMENTS

CORPORATE REQUIREMENTS

Forecasts

DEMOGRAPHICS

MARKET SEGMENTATION

EUROPEANISATION/GLOBALISATION

PRODUCT DEVELOPMENT

COMPETITOR FORECASTS

FORECASTS 1997 TO 2001

Table 26: Age Profile of the UK Population (000), 1992 and 2001

Table 27: Forecast UK Hotels Market (£m at 1996 prices), 1997-2001

Market Growth

Figure 1: The UK Market for Hotels (£m), 1992-2001

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Company Financials

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HBI UK INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

The hotel industry operates within the context of the wider service sector. In 1996, turnover in the trade was valued at £6.64bn. 1996 was an excellent year for the hotel sector. Corporate travel budgets increased, consumer expenditure was on a rising trend, and there was a record number of overseas visitors to the UK boosted by events such as Euro 96.

The hotel market can be segmented in a number of ways. The crowns systems used by the national tourist boards classifies both hotels and the more basic lodge accommodation which is the fastest growing part of the market. The main motoring organisations and the hotel sector itself favours a star rating scheme, with properties roughly falling into four- or five-star, mid-market and budget hotels.

The corporate sector still accounts for the majority of sales in the market at 62 percent. However, companies are looking for good deals, encompassing special facilities which can extend to phone, fax and integrated services digital network (ISDN) lines. Loyalty schemes also play their part, with incentives such as extra nights free and free accommodation for partners.

The consumer market is also growing, and overseas tourism is an important factor. Domestic users tend to limit themselves to short breaks, usually taken over weekends. The hotel trade is increasingly targeting this market through the issue of special brochures, which can gain wide distribution through travel agents.

There has been considerable corporate activity in the industry following on from Granada's acquisition of the Forte group in 1996. Purchase of the White Hart chain turned the Regal Hotels Group into an instant giant, and was followed by its buyout of 13 Country Club hotels from Whitbread. Lonrho disposed of its Metropole hotels to Stakis PLC. Following negotiations that have lasted for a number of years, the Hilton brand was finally reunited globally, when Ladbroke and Hilton Hotels Corporation (HHC) reached agreement.

Overall, Key Note expects the current rise in the value of the hotel market to continue. The market is expected to increase by 16 percent between 1997 and the year 2001, to reach £8.33bn.

Text © 1997 Key Note

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