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ISBN 1-85765-854-X

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Table of Contents

Executive Summary

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TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

MARKET SECTORS

MARKET POSITION

MARKET TRENDS

Market Size

INTRODUCTION

EXHIBITIONS

CONFERENCES

Table 1: Estimated Total Expenditure by Exhibitors at UK Exhibitions (£m), 1993-1997

Table 2: Estimated Expenditure by Visitors at UK Exhibitions (£m), 1993-1997

Table 3: Total Number of UK Shows, 1996 and 1997

Table 4: Total Number of UK ExhibitionsÅ, 1993-1997

Table 5: Number of UK ExhibitionsÅ by Sector (number and percent), 1996 and 1997

Table 6: Gross Hall Space Occupied at Exhibition (000 square metres and number of exhibitions), 1993-1997

Table 7: Estimated Actual Attendance at UK Exhibitions (000 visitors), 1993-1997

Table 8: Major European Exhibition Centres by Number of Exhibitions, 1996

Industry Background

RECENT HISTORY

INDUSTRY CONCENTRATION

THE INDUSTRY'S OWN EXHIBITIONS

INDUSTRY AWARDS

VENUES

REGIONAL DISTRIBUTION OF VENUES

FILLING TO CAPACITY

OVERSEAS VENUES

TRADE ASSOCIATIONS

PUBLICATIONS

Table 9: Exhibitions by Industry Sector (number and percent of total), 1997

Table 10: Visitors to Exhibitions by Industry Sector ( percent of visitors), 1997

Table 11: Most Popular Exhibitions (numbers of visitors), 1997

Table 12: Number of Exhibitions and Venues in Major UK Regions, 1997

Table 13: Size of Exhibitions by Region - Gross Square Metres (number and percent)Å, 1997

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS

ADVERTISING AND PROMOTION

Table 14: Main Media Advertising Expenditure on Consumer Exhibitions (£000), Year to March 1997 and 1998

Table 15: Main Media Advertising Expenditure on Business Exhibitions and Conferences (£000), Year to March 1997 and 1998

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

VISITORS

EXHIBITORS

Table 16: Attendance at UK Trade Exhibitions by Visitor Type ( percent), 1993-1997

Table 17: Total, Business and Exhibition Visits to the UK (000 and percent), 1992-1996

Table 18: Total Amount Spent on all Exhibitions (£ and percent of respondents), 1995 and 1997

Outside Suppliers to the Industry

STAND DESIGN AND SERVICING

VENUE SEARCH

CATERING

TRAVEL

MARKET RESEARCH

OTHER SPECIALIST SERVICES

Current Issues

THE IMPACT OF TECHNOLOGY

AVAILABILITY OF OFFICE FACILITIES

STAND DESIGN

INTEGRATED PACKAGES

THE BUSINESS TOURISM FORUM

NATIONAL AND SCOTTISH VOCATIONAL QUALIFICATIONS FOR THE EVENTS INDUSTRY

ENGLISH TOURIST BOARD

SUPPORT FOR EXHIBITIONS AND SEMINARS ABROAD

VENUE EVALUATION

NEW VENUES

CORPORATE ACTIVITY

FORTHCOMING EVENTS

Forecasts

FORECASTS 1998 TO 2002

INVESTMENT

INTERNATIONAL TOURISM

CONFERENCES

VENUE OWNERS

PRESENTATION

Table 19: Forecast Expenditure on Exhibitions and Conferences (£m), 1998-2002

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HBI UK INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

The Exhibition Venues Association (EVA) recorded some 10.7 million visitors to 841 exhibitions in 1997. As in previous years, the sectors holding the largest numbers of exhibitions were service and related industries, and arts, culture, hobbies, recreation and sport. The sector attracting the most visitors, however, was that of lifestyle, homes and giftware, with its large consumer exhibitions.

Exhibitors spent £849m at these 841 events, 75 percent of which were of 2 or 3 days duration. Visitor expenditure at exhibitions was estimated at £620m in 1997 and expenditure on conferences £4.3bn.

The publication Meetings & Incentive Travel describes 1998 as a boom year for the industry, with turnovers of the UK's leading event agencies up by 25 percent, although it is quick to add that pre-tax profits as a percentage of turnover are still, at an average of 3.6 percent, very low in a labour-intensive business.

There continues to be a demand for added value for money, with organisers wanting choice, flexibility and higher standards. Emphasis remains on added entertainment and interactivity as venues and organisers strive together to make the buying of exhibition and conference services enjoyable for the organisers, delegates and visitors.

Once persuaded of the necessity of attending events, visitors, delegates and exhibitors want to remain in close contact with their bases and have come to expect access to administrative support, e-mail facilities, telephones and fax machines. A recent survey on the UK conference market has found that 83 percent of UK conference venues are currently investing heavily in these facilities.

Competition amongst UK venues is already fierce and the domestic industry is further threatened by the continued strength of sterling and the fact that other countries are receiving government subsidies to develop their business tourism.

On another cautionary note, several recent independent surveys have indicated a significant slowdown in the economy, with business confidence at its lowest for at least 5 years. The pessimism is said to be spreading from exporters to the domestic economy and from manufacturing to the service, retail and wholesale sectors.

Text © 1998 Key Note

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