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ISBN 1-85765-729-2

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Table of Contents

Executive Summary

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TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

MARKET SECTORS

MARKET POSITION

MARKET TRENDS

Market Size

THE TOTAL MARKET

EXHIBITIONS

CONFERENCES

Table 1: Total Expenditure by Exhibitors at UK Exhibitions (£m), 1992-1996

Table 2: Expenditure by Visitors at UK Exhibitions (£m), 1992-1996

Table 3: Total Number of UK Shows, 1995 and 1996

Table 4: Total Number of UK Exhibitions, 1992-1996

Table 5: Number of UK Exhibitions by Sector, 1995 and 1996

Table 6: Gross Hall Space Occupied at Exhibitions (000 square metres and number of exhibitions), 1992-1996

Table 7: Attendance at UK Exhibitions (000 visitors), 1992-1996

Industry Background

RECENT HISTORY

THE INDUSTRY'S OWN EXHIBITIONS

INDUSTRY CONCENTRATION

VENUES

REGIONAL DISTRIBUTION OF VENUES

OVERSEAS VENUES

TRADE ASSOCIATIONS

PUBLICATIONS

NATIONAL COUNCIL FOR VOCATIONAL QUALIFICATIONS

Table 8: Number of Exhibitions by Industry Sector ( percent), 1996

Table 9: Visitors to Exhibitions by Industry Sector ( percent of visitors), 1996

Table 10: Top 12 Exhibitions in the UK (numbers of visitors), 1996

Competitor Analysis

THE MARKETPLACE

MARKET LEADERS

OTHER LEADING COMPANIES

ADVERTISING AND PROMOTION

Table 11: Main Media Advertising Expenditure on Exhibitions and Conferences (£000), Year to March 1994-1997

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

EXHIBITIONS

CONFERENCES

Table 12: Attendance at UK Exhibitions by Visitor Type ( percent), 1992-1996

Table 13: Attendance at UK Trade Exhibitions by Visitor Type ( percent), 1992-1996

Table 14: Attendance Analysis of the International Spring Fair by Specific Day, 1997

Table 15: Type of Company Visiting the International Spring Fair ( percent), 1997

Table 16: Analysis of Visitors to the International Spring Fair by Region ( percent), 1997

Table 17: Length of Visit to the International Spring Fair ( percent), 1997

Outside Suppliers to the Industry

INTRODUCTION

CATERING

STAND DESIGN

STAGING COMPANIES

PROMOTIONAL COMPANIES

OTHER SPECIALIST SERVICES

Current Issues

CORPORATE ACTIVITY

STAND DESIGN

INSURANCE

MULTIMEDIA

EXPORT FORUM

NEW VENUES

FORTHCOMING EVENTS

Forecasts

FORECAST 1997-2001

AVAILABILITY AND COST OF VENUES

INTEGRATED PACKAGES

PRESENTATION

Table 19: Forecast Expenditure on Exhibitions and Conferences (£m), 1997-2001

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HBI UK INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

The UK exhibitions and conferences market, which covers a wide range of trade, public and private shows and meetings, grew rapidly during the 1980s to reach a peak in 1988. Partly because of the long lead and planning time, the industry was late to be affected by the recession. Its recovery has been similarly slow over the last 2 years, but trade sources report escalating growth in 1997.

As in other industries, the recession led to consumers becoming more discerning, demanding higher standards and increased value for money, so that organisers became more streamlined and effective in the face of tougher competition. It also resulted in companies delaying bookings and commitments to the last possible moment, and being more selective about events to be attended.

Whether for the general public or as a means of business-to-business communication, exhibitions combine the positive characteristics of direct marketing, advertising and personal selling in domestic and international markets. According to the Center for Exhibition Industry Research in the US, visitors are more likely to name exhibitions as an `extremely useful' source of purchasing information, than any other medium.

Exhibitions and conferences make a significant contribution to local and national economies. As well as visitors from within the UK, the industry brings many from overseas, providing valuable input to Britain's visible and invisible exports, and encouraging future leisure tourism.

In 1996, total expenditure by exhibitors was estimated at £1.2bn, more than the combined advertising spend on radio, cinema and magazines. Additionally, expenditure by visitors was estimated at £571m.

The sectors holding the largest number of exhibitions are those of service and related industries, and arts, culture, hobbies, recreation and sport, which accounted for 19.2 percent and 20.3 percent respectively of the total in 1996.

Of the specialist organisers, the four largest are the Miller Freeman Group within United News and Media, Reed Exhibition Companies, EMAP Business Communications, and P&O Events.

Text © 1997 Key Note

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