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KEY NOTE EXHIBITIONS AND CONFERENCES: March 2002

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This report covers: exhibitions and conferences,arts,hobbies,sport,lifestyle, homes,giftware,aerospace,vehicles,broadcasting,computers,agricuture,livestock,forestry,fishing,catering,food processing,clothing,textiles,footwear,industry,manufacturing,medicine,healthcare,building,public services,industrial,chemical processing, energy,power,water,trade fairs,

Companies covered include: Clarion Events,EMAP,Reed Exhibition Organisers,United Business Media,MICE Group,Tarsus,Penton Media,

EXECUTIVE SUMMARY

Marketing expenditure on exhibitions and conferences is consistently higher than the spend on trade press, and is also higher than the combined expenditure on outdoor, cinema and radio advertising.

As the prime means by which suppliers can have face-to-face contact with their buyers, exhibitions are second to none, and in today's modern world of electronic and wireless remote communications, only face-to-face meetings allow valuable networking and social interaction.

Therefore, it is no wonder that the exhibitions and conferences market remains ahead of any economic downturn, demonstrating an underlying growth which makes it more or less recession-proof.

The market includes exhibition and conference organisers, venues and various support trades. All facets to the market are well served by specific trade associations, which not only look out for their members' interests but also co-operate with each other to promote the industry as a whole. The major exhibition organisers tend to have their roots in publishing and the provision of business intelligence. Venues span a wide spectrum, ranging from hotels offering meeting facilities, to multipurpose venues competing with some of the finest in the world. In the UK, the major exhibitions tend to be concentrated in Birmingham and London, due to the National Exhibition Centre (NEC) complex in Birmingham, and the Earls Court, Olympia and Excellent venues in London. However, many shows are held regionally and there are many excellent venues across the nation that accommodates them.

With the foot-and-mouth epidemic affecting many areas during 2001, a considerable number of exhibition organisers took the opportunity to re think and redesign their major exhibitions, with the intention of re launching them in 2002. Furthermore, as competition from abroad increases, organisers and venues are looking to technology to improve services and add value for their customers.

The use of technology will have the most considerable effect on the market, as venues become more 'wired'. This will allow both exhibitors and visitors to remain in constant communication with their offices, suppliers and customers, while organisers will be able to offer online services to extend and enhance the value of the on-the-ground exhibition.

TABLE OF CONTENTS

Executive Summary	1
1. Market Definition	2
REPORT COVERAGE	2
Exhibitions	2
Conferences	3
MARKET SECTORS	3
Exhibitions	3
Exhibitions Industry
by Vertical Sector	3
Arts, Hobbies and Sport	3
Service Industries	4
Lifestyle, Homes and Giftware	4
Aerospace and Vehicles	4
Broadcasting and Computers	5
Agriculture, Livestock, Forestry
and Fishing	5
Catering and Food Processing	5
Clothing, Textiles and Footwear	5
Industry and Manufacturing	6
Medicine and Healthcare	6
Building and Public Services	6
Maintenance and Protection	6
Industrial and Chemical
Processing	6
Energy, Power and Water	7
General Trade Fairs	7
Conferences	7
Corporate	7
Associations	7
Conferences by Type	8
Table 1: Non-Residential
and Residential Conferences by
Type of Conference by Volume
(% and number), 2000	8
MARKET TRENDS	8
New Technology	8
Government Backing	9
International Presence	9


Creative Alliances	9
MARKET POSITION	10
Table 2: Top 10 EMECA Venues
Ranked by Number of Exhibitors,
1999	10
Table 3: Top 10 Countries Hosting International Meetings of at Least
300 Participants
(% of worldwide total), 2000	11
Table 4: International Tourism
to the UK by Volume
(000), 1998-2000 and 2005	12
KEY TRADE ASSOCIATIONS	12
Association for Conferences
and Events	12
Association of British Professional Conference Organisers	12
Association of Exhibition
Organisers	13
British Association of Conference Destinations	13
British Exhibition Contractors
Association	13
European Federation
of Conference Towns	14
European Major Exhibition Centres Association	14
Exhibition Venues Association	14
International Congress
and Convention Association	15
Meetings Industry Association	15
2. Market Size	16
SOURCES OF INFORMATION	16
EXHIBITIONS	16
Expenditure by Exhibitors	16
Table 5: Estimated Total
Expenditure by Exhibitors
at UK Exhibitions by Value (£m),
1997-2000	17
Expenditure by Visitors	17
Table 6: Spending by Business and Exhibition Visitors
in the UK by Value (£000),
1997-2000	17
Number of Exhibitions	18
Table 7: Total Number of
UK Exhibitions by Sizeband
(square metres), 1996-2000	18
Table 8: Number of UK Exhibitions
by Sector, 1997, 1999 and 2000	19
Size of Exhibitions by
Area Occupied	19
Table 9: Estimated Net Space
Sold (million square metres),
1996-2000	19
Number of Visitors	20
Table 10: Estimated Actual
Attendance at UK Exhibitions
(000), 1996-2000	20
CONFERENCES	20
Table 11: Number of Conference
Venues and Average
Delegate Capacity by Type
of Venue, 2000	20
Table 12: Average Size
of Conferences at Different
Venue Types by Number
of Delegates, 2000	21
Table 13: Estimated Value
of the UK Conference Market
(number, £ and £m), 2000	21
3. Industry
Background	23
RECENT HISTORY	23
NUMBER OF COMPANIES	23
Table 14: Number of VAT-Based Enterprises Engaged in Credit
Reporting and Collection Agency
Activities, in Speciality Design
Activities, and as Exhibition, Fair and Conference Organisers by Turnover Sizeband (£000), 2001	24
EMPLOYMENT	24
Table 15: Estimated Employment
in Exhibition Venues	25
VENUES	25
Choice of Venue	25
Type of Destination	25
Table 16: Venues Used Most
Often for Events by Associations
and Corporates by Type of Venue
(% of respondents), 2001	25
Table 17: Estimated Number of Conferences
by Type of Venue, 2000	26
Regional Distribution of Venues	27
Table 18: Number of Exhibitions
in Major UK Regions, 2000	27
Major Venues Within Standard
UK Regions	27
Scotland	27
Republic of Ireland
and Northern Ireland	28
Wales	28
London (venues of 10,000 square
metres and over)	28
The North and the Midlands	29
The West and South	30
HOW ROBUST IS THE
MARKET?	31
4. Competitor
Analysis	32
THE MARKETPLACE	32
MAJOR EXHIBITION
ORGANISERS	32
Clarion Events Ltd	32
Company Structure	32
Current and Future Developments	33
Financial Results	33
EMAP PLC	33
Company Structure	33
Current and Future Developments	33
Financial Results	33
Reed Exhibitions Ltd	34
Company Structure	34
Current and Future Developments	34
Financial Results	35
United Business Media PLC	35
Company Structure	35
Current and Future Developments	35
Financial Results	36
Other Exhibition Organisers	36
MICE Group PLC	36
Penton Media Incorporated	36
Tarsus Group PLC	37
CONFERENCE
ORGANISERS	37
Table 19: Proportion of Conferences Booked Through a Professional
Conference Organiser or Agency
(%), 2000	37
OUTSIDE SUPPLIERS	38
ADVERTISING
AND PROMOTION	38
Main Media Advertising	38
Table 20: Main Media Advertising Expenditure on Selected
Exhibitions (£000), Year
to December 2000 and 2001	39
Table 21: Media Market
Comparisons (£m), 1995-1999	39
Use of the Internet in Marketing	40
Table 22: Awareness of Show
Promotional Methods
(% of respondents), 2000	40
Measuring Attendance	41
Publications	42
Exhibitions	43
Industry Awards	43
Meetings & Incentive Travel
Industry Awards	43
ACE/Novotel Conference
Organiser Awards	43
Events Awards	43
AEO Excellence Awards	44
5. SWOT	45
STRENGTHS	45
WEAKNESSES	45
OPPORTUNITIES	46
THREATS	46
6. Buying Behaviour	47
OVERSEAS VISITORS AND EXHIBITORS	47
Table 23: International Visitors
Attending Trade Exhibitions
in the UK (000 and %),
1996-2000	47
Table 24: International Exhibitors
Attending Trade Exhibitions
in the UK (000 and %),
1996-2000	48
Table 25: Total Business
and Exhibition Visits to the UK
by Volume (000 and %),
1997-2001	48
EXHIBITOR ACTIVITY	49
CUSTOMER PROFILE	49
Trade Exhibitions	49
Table 26: The Importance of Shows
in General in
Planning/Purchasing/Business
in General (% of respondents),
1999	49
Public Exhibitions	50
Table 27: Socio-Economic Profile
of Visitors to Public Exhibitions
(%),1999	50
CONFERENCES	50
Table 28: Profile of Conference
Delegates by Average Age,
Percentage of Men and Average
Number of Events Attended
per Year, 2000	51
7. Current Issues	52
CORPORATE ACTIVITY	52
Tarsus Group PLC	52
ITE Group PLC	52
Alexandra Palace	52
Business Design Centre	52
Earls Court	53
THE IMPACT OF
TECHNOLOGY	53
INDUSTRY PROMOTION	53
GOVERNMENT ACTIVITY	54
THE ENVIRONMENT	54
8. The Global Market	56
MARKET SIZE	56
COMPETITION	56
China	57
Middle East	57
South and Central America	57
9. Forecasts	58
INTRODUCTION	58
FUTURE TRENDS	58
Demographics	58
Role of Management	58
Loyalty to Employers
and Suppliers	58
Technical Competence	59
Lifestyle Preferences/Social
Values	59
Buying Behaviour	59
Market Segmentation	60
European/Globalisations	60
Technological Changes	60
Competitor Forecasts	61
FORECASTS 2001 TO 2005	61
Exhibitions	62
Table 29: Forecast International
Tourism to the UK by Volume and
Value (million, £m and %),
1999, 2000 and 2005	62
Table 30: Forecast Exhibitor
Expenditure on Exhibitions
by Value (£m), 2001-2005	62
Conferences	63
10. Company
Profiles	64
CLARION EVENTS LTD	65
EMAP COMMUNICATIONS LTD	67
REED EXHIBITIONS LTD	69
UNITED BUSINESS MEDIA PLC	71
11. Further Sources	73
Associations	73
Publications	75
Directories	77
General Sources	78
Bonnier Information Sources	78
Government Publications	80
Other Sources	80
Key Note Research	82
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Last updated by Amanda Porteous February 2004