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Table of Contents

Executive Summary

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TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

MARKET SECTORS

MARKET POSITION

THE INTERNATIONAL MARKET

MARKET TRENDS

Table 1: Market Share of Business Format Franchising Sectors ( percent of units), 1997

Market Size

THE TOTAL MARKET

BY MARKET SECTOR

Table 2: Gross Annual Turnover of UK Business Format Franchises (£bn), 1993-1997

Table 3: Number of Franchised Units in the Non-Dairy Sector, 1993-1997

Table 4: Number of Franchised Systems in the Non-Dairy Sector, 1993-1997

Industry Background

RECENT HISTORY

FINANCING FRANCHISES

EMPLOYMENT

TRADE ASSOCIATIONS

TRADE JOURNALS AND PUBLICATIONS

Table 5: Number of Employees in Franchising, 1997

Competitor Analysis

INTRODUCTION

MARKET LEADERS

Table 6: Selected UK Retailing Franchisers by Number of Outlets and Minimum Investment Cost (number and £), 1998

Table 7: Selected UK Direct Selling and Distribution Franchisers by Number of Outlets and Minimum Investment Cost (number and £), 1998

Table 8: Selected UK Catering Franchisers by Number of Outlets and Minimum Investment Cost (number and £), 1998

Table 9: Selected UK Commercial and Industrial Franchisers by Number of Outlets and Minimum Investment Cost (number and £), 1998

Table 10: Selected UK Domestic and Personal Services Franchisers by Number of Outlets and Minimum Investment Cost (number and £), 1998

Table 11: Selected UK Vehicle Services Franchises by Number of Outlets and Minimum Investment Cost (number and £), 1998

Table 12: Selected UK Cleaning Services Franchisers by Number of Outlets and Minimum Investment Cost (number and £), 1998

Table 13: Selected UK Parcel and Courier Franchisers by Number of Outlets and Minimum Investment Cost (number and £), 1998

Table 14: Selected UK Building Services Franchisers by Number of Outlets and Minimum Investment Cost (number and £), 1998

Table 15: Selected UK Employment Agencies and Training Franchisers by Number of Outlets and Minimum Investment Cost (number and £), 1998

Table 16: Selected UK Quick Printing, Copying and Graphic Design Franchisers by Number of Outlets and Minimum Investment Cost (number and £), 1998

Table 17: Selected UK Miscellaneous Franchisers by Number of Outlets and Minimum Investment Cost (number and £), 1998

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

CONSUMER PROFILE

PROFILE OF FRANCHISEES

PROSPECTIVE FRANCHISEES

Table 18: Characteristics of Franchisees ( percent), 1997

Outside Suppliers to the Industry

INTRODUCTION

BANKS

LAWYERS

ACCOUNTANTS

SPECIALISTS

Current Issues

IDEAL MARKET CONDITIONS

SPECIALIST MAGAZINES

CONTINUING GROWTH OF THE US MARKET INDICATES TRENDS FOR THE UK

CONTINUED DECLINE IN THE DAIRY SECTOR

Forecasts

FORECASTS 1998 TO 2002

INTERNATIONAL FRANCHISING AND THE UK

THE STRENGTH OF THE UK ECONOMY

FRANCHISING OF EXCLUSIVE BRANDS AND RETAIL OUTLETS

BARRIERS TO EXPANSION

Table 19: Forecast for the UK Franchising Industry by Franchised Systems, Franchised Units and Total Turnover (number and £bn), 1998-2002

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HBI UK INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

Franchising is now an established part of a growing number of industry and service sectors of the UK economy, with the number of franchises undertaken growing annually. Franchising has come to be seen as a way for a brand or company to extend its reach across the UK -- even globally -- and for budding entrepreneurs to enter business.

Franchising is a growing market in the UK. An increasing number of companies in a varied range of sectors are seeking to set up franchise networks, and there is a growing number of prospective franchisees.

In 1997, the gross annual turnover of UK business format franchises reached £7bn, growth of 9.4 percent over 1996 and 37.3 percent over 1993.

By percentage of units, dairy, retail and direct selling and distribution are the largest sectors of the UK franchising market.

The UK franchising market is set for growth into the next century, with an increasing number of US, Canadian, Australian and continental European operations set to establish franchised operations in the UK. Key Note forecasts that by 2002, the UK franchising industry will be generating turnover of £11.6bn, growth of 65.7 percent over 1997.

In general, franchising looks set to remain a growing segment of the UK economy. The sector thrives in strong economies and with easier access to international markets -- and a proliferation in niche retailing and service provision -- the number of franchised systems available to prospective franchisees is also forecast to increase.

Text © 1998 Key Note

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