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Table of Contents

Executive Summary

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TABLE OF CONTENTS

Executive Summary

Market Definition

INTRODUCTION

MARKET POSITION

MARKET TRENDS

Table 1: Consumer Spending on Catering and Restaurants at Current Prices (£m and Index 1993=100), 1993-1997

Table 2: Consumer Spending on Catering and Restaurants at Constant 1991 Prices (£m), 1993-1997

Table 3: Restaurants Share of Total Consumer Spending on Catering ( percent), 1993-1997

Table 4: Real Personal Disposable Income (£m and £ per capita), 1993-1997

Market Size

THE TOTAL MARKET

MARKET BREAKDOWN

SELECTED MARKET SEGMENTS

Table 5: The UK Restaurant Market at Current Prices (£m), 1993-1997

Table 6: Eating-Out Retail Price Index (January 1987=100), December 1993-February 1998

Table 7: The UK Restaurant Market at Constant 1991 Prices (£m), 1993-1997

Table 8: UK Restaurant Market by Main Sector at Current Prices (£m at rsp and percent), 1997

Table 9: The UK Burger Market (£m), 1993-1997

Table 10: The UK Pizza Market (£m), 1993-1997

Table 11: The UK Fish and Chips Market (£m), 1993-1997

Table 12: The UK Chicken Restaurant Market (£m), 1993-1997

Table 13: Other Fast-Food Market (£m), 1993-1997

Table 14: The UK Pub-Restaurants Market (£m), 1993-1997

Table 15: The UK Roadside Catering Market (£m), 1993-1997

Industry Background

INDUSTRY STRUCTURE

EMPLOYMENT

TRADE ASSOCIATIONS

Table 16: Number of Restaurants Registered for Value-Added Tax,Å 1992-1997

Table 17: Analysis of the Restaurants Industry by Turnover SizeÅ (number of enterprises and percent), 1997

Table 18: Employment in the UK Restaurants Sector (000), September 1995 to December 1997

Brands

INTRODUCTION

LEADING COMPANIES AND THEIR BRANDS

BRAND DEVELOPMENTS

MAJOR BRANDS

ADVERTISING AND PROMOTION

Table 19: Major Restaurant Brands, Outlets and Their Owners (number of outlets), 1998

Table 20: Selected Restaurant Brands by Total Meals Eaten in Restaurants/Pub-Restaurants ( percent), 1997

Table 21: Main Media Advertising Expenditures of the Main UK Restaurant Groups and Brands (£000), Year to December 1995-1997

Competitor Analysis

INTRODUCTION

MAJOR COMPANIES

ADVERTISING AND PROMOTION

Table 22: Major UK Restaurant and Fast-Food Operators (number of outlets), 1998

Table 23: Main Media Advertising Expenditure on Restaurants (£000), Year to December 1995-1997

Strengths, Weaknesses, Opportunities and Threats (SWOT)

STRENGTHS

WEAKNESSES

OPPORTUNITIES

THREATS

Buying Behaviour

HOUSEHOLD EXPENDITURE

CUSTOMER PENETRATION

VISITS IN THE EVENING

VISITS DURING THE DAY

Table 24: Average Weekly Household Expenditure on Restaurant/Caf‚ Meals, Food and Total Household Expenditure (£ per week), 1995-1997

Table 25: Average Weekly Household Expenditure on Restaurant/Caf‚ Meals by Region (£ per week), 1996/1997

Table 26: Visits to UK Restaurants ( percent of adults), 1997

Table 27: Visits to UK Restaurants ( percent of adults), 1993-1997

Table 28: Frequency of Visits to Restaurants by UK Residents ( percent of all adults), 1997

Table 29: Visits to Eat-In at Fast-Food Restaurants ( percent of all adults), 1997

Table 30: Visits to Restaurants in the Evening by Age, Sex, Social Grade and Region ( percent of all adults), 1997

Table 31: Visits to Restaurants in the Daytime by Age, Sex, Social Grade and Region ( percent of all adults), 1997

Table 32: Lunch Time Eating Options for Workers ( percent of respondents),Å 1997

Table 33: Establishments Visited in the Last 3 Months ( percent of all adults), 1997

Outside Suppliers to the Industry

INTRODUCTION

FOOD

CATERING EQUIPMENT

Current Issues

RESTAURANT BRANDS

HOME MEAL REPLACEMENT/HOME DELIVERY

COPYCAT RESTAURANTS

Forecasts

SOCIOECONOMIC TRENDS

FORECASTS 1998 TO 2002

FUTURE SECTOR TRENDS

Table 35: Forecasts of Real Personal Disposable Income (£m), 1998-2001

Table 36: Forecast of the UK Restaurant Market at Current Prices (£m), 1998-2002

Table 37: Forecast of the UK Restaurant Market by Key Sector at Current Prices (£m), 1998-2002

Market Growth

Figure 1: The UK Market for Restaurants at Current Prices (£m), 1993-2002

Company Profiles

INTRODUCTION

DEFINITIONS

FURTHER INFORMATION

Company Financials

Further Sources

ASSOCIATIONS

PERIODICALS

DIRECTORIES

GENERAL SOURCES

HBI UK INFORMATION SOURCES

GOVERNMENT PUBLICATIONS

OTHER SOURCES

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EXECUTIVE SUMMARY

The UK restaurants market is experiencing a period of strong growth with an estimated sales increase of 8.6 percent in 1997 producing a market valued at £12.32bn. From 1991 to 1996, much of the value growth in the market was caused by relatively high price inflation in the sector, but, in 1997, real growth of 5.2 percent in the restaurants market was achieved as these inflationary pressures eased.

The two major sectors of the restaurant market are fast food and other restaurants and cafés, the latter sector including pub-restaurants, traditional English restaurants, café bars and themed outlets. In 1997, the other restaurants sector became the largest sector of the market, accounting for 50.8 percent of all sales and registering a year-on-year sales increase of 11.3 percent. Value growth in the fast-food sector was less impressive at 5.9 percent in 1997, bringing annual sales in this sector to £6.06bn (49.2 percent of total sales).

Pub-restaurants provided a particularly strong area of growth in 1997, where sales increased by an estimated 14 percent to produce a market valued at £1.13bn. Themed restaurants and roadside catering have also experienced healthy growth. In the fast-food sector, burger chains have made some recovery after the BSE (bovine spongiform encepthalopathy) scare in 1996, but the pizza market has performed poorly.

Between 1992 and 1997, the number of restaurant outlets has fallen by 8 percent according to government figures. This fall is mainly due to the increased concentration in the sector and the demise of many independent operators in the face of growing competition from branded chains. Nevertheless, in terms of numbers, the sector is still dominated by small companies and 86 percent of all outlets have an annual turnover of less than £250,000.

The strong growth in 1997 is likely to continue in 1998 and 1999, with consumer confidence remaining high, personal disposable income (PDI) continuing to increase, and the launch of more restaurant concepts and brands. Key Note is forecasting growth of 8.4 percent in 1998. From 1999 onwards, growth is forecast to be more modest as annual rises in PDI become much weaker and saturation is reached in certain restaurant sectors. Between 1998 and 2002, the market is forecast to grow by 18.7 percent, producing a market valued at £15.84bn in 2002.

Text © 1998 Key Note

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